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The ToyBox

Ricardo Bilton & Gloria Sin

Apple (mostly) kills off the white Macbook

By | July 20, 2011, 8:50am PDT

Summary: With the most recent updates to its product line, Apple is killing off an old favorite: the 13-inch white Macbook.

In spite of all the excitement surrounding the newest round of upgrades to Apple’s product line, it’s easy to lose sight of the fact that one product isn’t joining in on the fun: the white MacBook.

Apple is quietly discontinuing the line of of computers, which began back in 1999 as the iBook. As of Wednesday, the product has disappeared from the Apple Store, and Apple itself has confirmed that the model is no longer available. For most people. Education institutions can apparently still get their hands on the models - at least until Apple’s store of them runs out.

Of course, with the appearance of the MacBook Air, it was sort of hard to justify selling the plain old MacBook anymore anyway. Not only was the model nearly the same price ($999) as the Air, but it’s performance was left much to be desired in comparison.

Your current options? The 11-inch $999 Macbook Air or its larger, $1,299 13-inch sibling. Or maybe the MacBook Pro.

In the wake of the white MacBook’s demise Apple is clearly aiming to push entry-level customers (or students, certainly) to the cheaper MacBook Air model. Is the move to kill the MacBook something that people, especially current MacBook owners, are happy about?

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Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications.

Disclosure

Ricardo Bilton

Ricardo Bilton has no investments that may conflict with his work with ZDNet. Similarly, he has not worked with any companies that he may write about in his technology coverage.

Biography

Ricardo Bilton

Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications. He lives in New York, and is a graduate of Amherst College.
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RE: Apple (mostly) kills off the white Macbook
nevertell 23rd Jul
I'm typing this on a 15" mbp. When I bought it, I really wanted to buy the white macbook. This mbp aluminum is UGLY! The black keyboard is horrendous. I always liked the white ibooks, and then the white macbooks. If Apple would have just put the better hardware in the white macbook, I would have GLADLY bought that over this UGLY aluminum macbook pro! One of the biggest things that attracted people to Apple computers was the outstanding designs. The colored imacs, the clamshell ibooks, the white ibooks, and the white macbooks, were all ahead of their time regarding design. These new aluminum macbooks are ugly. The macbook air is just flimsy and ugly, in my opinion. Think about it, the aluminum macbooks look just like every other PC laptop out there. That is NOT good for Apple.
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Even though the white MacBook was overpriced for what it was, it was still a model worth keeping in the portfolio since it was basically a less expensive version of the 13.3 MacBook Pro.

This leads to the question of whether or not Apple is going to put "real" graphics into the MBP 13.3 now or not.
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RE: Apple (mostly) kills off the white Macbook
rgjacobsen@... Updated - 20th Jul
Maybe that's related to the fact that the white MacBooks' plastic finish cracks and falls into pieces for no reason? There are lots of complaints all over and I'm one affected: I never had a laptop that got damaged, I carry mine in a padded bag, it never fell or bumped anywhere and still it cracked and a piece fell near the top of the screen.
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Good Ridance
drayphly 20th Jul
I have a White Macbook currently being repaired, because the case is falling apart. No one will miss this line....
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Missing a market
shsdarwin 20th Jul
While the MacBook pro and Air each have their customers. I would have loved to have seen the white MacBook range continued at a more competitive price-point. Where Apple clearly is missing an opportunity here is in tackling that part of the market where the MacBook Pro is simply too expensive and the Air doesn't deliver on various other levels (hdd limit / optical drive etc).

It is clearly less expensive to produce the plain vanilla MacBook compared to it's sleeker sibling and it's bigger brother. After all, there's no need for minimalist (read expensive) design features, not does it have the alloy cast body.

Why not price it competitively for the low end user.
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I understand the White MacBook has case problems. I purchased one when Apple released them for sale and have had no probem external or internal. The price was in within budget and has firewire which is an absolute must.
Its interesting how the Mac faithful seem to think nothing of this, "Why buy a plastic... PLASTIC! computer that has lower performance & weighs SOOO much when you can get this status boosting sliver of aluminum?!?" Um, because some of us have hundreds of DVD's? Some of us work on projects requiring the use of a media burner (When you work in ed & the lowest common denominator when it comes to showing videos in a DVD player, optical drives are important). Some of us like to be able to upgrade our components ourselves @ a later date. Apple could've easily boosted the Macbook performance with the i5 line & kept prices low. An the only reason the price between the 2 is "comparable"is because Apple has overpriced the Macbook for years. Oh well.
EVERY teardown I have seen shows that the hardward in all Apple computers is exactly the same hardware it PCs costing half as much, and now I read the white cases have a history of cracking, so they are cheap too. Can someone please explain why you buy hardware that is marked up so much for no real reason?
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@eye4bear

The most recent "unibody" white MacBook didn't have the cracking problem that some of the previous ones did, but it was definitely overpriced. I think Apple has just decided not to play in the low-margin space, as I pointed out in another MacBook Air article, so it made sense to discontinue it.

Other laptops with the "same" hardware aren't really the same at all. Aluminum and glass enclosures cost more to make, and they ARE more durable. Our company gets a lot more "life" out of a Mac notebook than a similarly-specced PC model, mostly due to the durability. The IPS display panels Apple uses also cost more. If you can look at a TN panel all day and not notice the difference, then it's probably a waste of money for you.

It's also a matter of preference when it comes to the OS. I work in system administration, and I even have a Microsoft TechNet membership, but I still appreciate OS X's Unix underpinnings and the overall polish. Lion is a nice upgrade, and a very natural evolution.

My current work computer is a MacBook Pro, with Ubuntu, Windows 7, and Windows XP all running in virtual machines. It's quite a workhorse, and does everything I need it to do, where a $500 laptop wouldn't. That's why it's worth the money for me, but if it isn't for you, then I suggest you don't buy one. wink
I'm typing this on a 15" mbp. When I bought it, I really wanted to buy the white macbook. This mbp aluminum is UGLY! The black keyboard is horrendous. I always liked the white ibooks, and then the white macbooks. If Apple would have just put the better hardware in the white macbook, I would have GLADLY bought that over this UGLY aluminum macbook pro! One of the biggest things that attracted people to Apple computers was the outstanding designs. The colored imacs, the clamshell ibooks, the white ibooks, and the white macbooks, were all ahead of their time regarding design. These new aluminum macbooks are ugly. The macbook air is just flimsy and ugly, in my opinion. Think about it, the aluminum macbooks look just like every other PC laptop out there. That is NOT good for Apple.

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