Apple tablet: 70% won't spend more than $700, survey says
Summary: 70 percent of consumers won't spend more than $700 for an Apple tablet, and consumers were equally split over whether they would pay for 3G connectivity, according to a new study.
70 percent of consumers won't spend more than $700 for an Apple tablet, and consumers were equally split over whether they would pay for 3G connectivity, according to a new study.
According to a new survey by Retrevo, 44 percent of consumers said they would not buy the rumored iTablet or iPad if it required a monthly data plan, while 39 percent said they wouldn't buy one without it.
75 percent of respondents said they wouldn't buy the tablet unless it had a battery life of more than six hours.
Interestingly, owners of iPhones said they preferred an iTablet that ran iPhone apps (rather than Mac apps) by a 3 to 2 margin.
Further, 38 percent of women said they wanted an e-book store -- compared to just 25 percent of men.
Overall, most respondents expected Apple to release some sort of iSlate device, and most said it would have a 10-inch touchscreen and run iPhone or Mac OS apps.
More takeaways:
- 40 percent of women said they want to see solar power on the tablet, compared to just 33 percent of men.
- Most respondents said they didn't care which OS the tablet would use.
- While 70 percent of respondents said a device over $700 would be a deal-killer, that means almost one-third of consumers would indeed spend more than that.
- About half of respondents said they didn't think they needed a tablet computer.
The survey was made from more than 500 randomly selected Retrevo users between Jan. 16 and 20, 2010.
But that's not all. Earlier today, the Wall Street Journal reported new information on the coming tablet.
Such revelations include:
- Apple wants to "reshape businesses like textbooks, newspapers and television much the way his iPod revamped the music industry—and expand Apple's influence and revenue as a content middleman."
- Apple has spoken with the New York Times, Wall Street Journal, Conde Nast, Harper Collins and others about publishing partnerships.
- The tablet is designed to be used and shared by several people in a household to read news and check e-mail.
- The tablet will have a virtual keyboard.
- Apple is working with Electronic Arts for the tablet's gaming capabilities.
- Apple's rethinking content distribution: we're talking e-books and newspaper content through iTunes, or TV show bundles.
- Apple wants to launch a web-based version of iTunes by June.
Interesting.
How much would you pay for an Apple tablet?
[poll id="29"]
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Talkback
Steve begs to differ . .
I can't imagine paying more than a few hundred and I certainly cannot imagine another thirty bucks a month for a SECOND mobile data plan but then again I'm not a well-heeled yuppie type. If they manage to get me on board it's goning to have to be AMAZING.
The only way it'll be AMAZING
Otherwise it's just an oversized ipod, and another way for Apple to lock you into their bank account.
For deposits only.
It's Not Going to Have Linux On It...
Thank goodness.
It will have to be amazing to be worth more than 500
Price is another big issue. People will look at their fully-functional netbooks they bought for under $400 and wonder why they should pay significantly more for an iSlate/iPad. It will have to be pretty amazing for most folks to pay more than $500 for it. Even those of us who could pay a little more will need to be convinced that it's worth it.
The one thing I don't want to see is Apple calling it revolutionary again. That first iPhone introduction was incredibly annoying to everyone who had been using Windows Mobile, Palm Treo's, and Blackberries for a decade. There was nothing revolutionary about the iPhone. Virtually every feature had been available for many years from others. It was an evolutionary improvement in the user interface, wrapped in a nice package, and nothing more.
The same is going to be true of this iPad. There have been touch screen PC's and laptops in use forever. Apple will simply innovate the user interface and make it an attractive design. When I hear a foaming at the mouth introduction calling something revolutionary, I expect a cold-fusion powered, thought reading, holographic device the size of a fingernail. I don't expect a prettier, more user friendly, touch screen PC. For the tech-educated, those introductions come off as the rants of a snake oil salesman.
I don't recall a lot of complaints even for the first
device were incredible and they just kept on going. That and customer
satisfaction poll showed and continue to show a very high satisfaction
rate. I'm sure that included those who use to own Windows Mobile
devices and such.
As for the term "revolutionary" Well I guess it depends. If you
examine the first attempts at a usable bike back in the day you see
something well quite unusable by our standards today. If everyone
was making such bikes and selling them and then a company came
out with a 1980's 10 speed bike even though the thought behind both
bikes was similar in many ways I think the 10 speed bike would be
called revolutionary. Of course that gets us into the argument of what
you and I see as the similarities and differences between given
products and that is the difference now isn't it?
Pagan jim
iPhone was revoloution, sort of
No kidding you didn't hear complaints
The emporor never complained about his clothes (or lack of them)
You want something that you'll have no complaints with, then look to buy a Linux powered device.
I can get . . .
Really?
I think what you meant to say was "I can get an HP Touchsmart laptop for
the assumed retail price of this rumored device."
Quit arguing semantics, pinhead. (nt)
Nicely Put
Thank You
:O)x
People pay more for smart phones and their data
horrible for this? And for that matter, what is this going to be? Given
your detailed reasoning as to why it isn't worth it, I assume you know all
about it and can enlighten us.
Would a second mobile data plan be necessary
without the cell phone providers having to say anything about it?
If you already have a data plan
in your tablet.
RE: Apple tablet: 70% won't spend more than $700, survey says
such a device announced next week, is NOT tied to some
wireless data plan. Netbooks suffer the same
problems...not only do you have to fork over the cash to
get it in the first place, but you end up paying for it over
and over through the $60/month limited wireless plan ripoffs that are
common today by the 3G overlords. That would completely turn me off
the product.
A high overall price tag would probably deter me. Tablets
have a less than glorious history thus far.
No Wireless plan needed...
Apple will simply make a deal with Verizon, for example, and bill for usage of 3G. The billing can be automatic.
your own fault
RE: Apple tablet: 70% won't spend more than $700, survey says
*Drops jaw in awe!