The ToyBox

Ricardo Bilton & Gloria Sin

Apple's Phil Schiller: White iPhone 4 isn't thicker

By | May 1, 2011, 10:10pm PDT

Summary: Apple executive Phil Schiller says disgruntled white iPhone 4 buyers should check their eyes: The company’s new ivory darling is the same size as its predecessor.

Buyers of the ivory-tinted model of Apple’s iPhone 4 have been shocked in recent days to find that the device is .2 millimeters thicker than its ebony sibling. Even better, the controversy has reached such a critical mass that it has spawned its own title: sizegate.

But according to Apple’s Phil Schiller, observers have got it all wrong. In a message to a reader of 9to5Mac, the senior vice president denied reports that Apple increased the depth of the iPhone in its transition to a lighter hue.

“It is not thicker, don’t believe all the junk that you read,” Schiller wrote in a message on Twitter.

Schiller sounds convinced, but the Apple executive will have a hard time disproving the slew of comparison shots that clearly say the opposite.

In the specifications page for the device, Apple maintains that the white iPhone 4 keeps the 9.3 millimeter depth of its predecessor, but many iPhone owners have observed otherwise.  Some of these owners have even noticed that cases made for the black iPhone 4 don’t fit the newer white version of the phone. Why these owners would want to hide their phones’ pretty white exterior is as yet unknown.

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Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications.

Disclosure

Ricardo Bilton

Ricardo Bilton has no investments that may conflict with his work with ZDNet. Similarly, he has not worked with any companies that he may write about in his technology coverage.

Biography

Ricardo Bilton

Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications. He lives in New York, and is a graduate of Amherst College.

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RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker
alasiri8 Updated - 7th Jul
@Economister I can't believe that people are losing their minds over a white phone which is exactly the same thing as its predecessor. It took so long to go out, that it should have brought with it a lot of improve m ents. Just white? For me, it could have been marshmallow colored.
In this compu terized era, someone inside Apple is still searching for a Vernier Caliper. And someone else is looking at YouTube to see it blend.
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Does this make me look fat?
wright_is 1st May 2011
Comparison shots? Have we really become so lame, that nobody can pick up a Vernier Caliper and quickly see whether it is thicker or not?

The photos look inconclusive to me, the white looks thicker, but it could be an optical illusion.

And as the article says, it is probably still within manufacturing tollerances. Time to move on.
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Exactly my thoughts
Economister 2nd May 2011
@wright_is

Measure the damn thing if it is important to you. I would also think Apple would know if the exact same mold/die is used to make the part. I would not lose much sleep over 0.2mm an any event.
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@Economister I can't believe that people are losing their minds over a white phone which is exactly the same thing as its predecessor. It took so long to go out, that it should have brought with it a lot of improve m ents. Just white? For me, it could have been marshmallow colored.
In this compu terized era, someone inside Apple is still searching for a Vernier Caliper. And someone else is looking at YouTube to see it blend.
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@wright_is

Exactly. I was wondering the same thing- why not just measure the thing. The eyes are easily tricked especially with contrasting colors.

In addition, is 0.2mm that easy to notice on a photograph?
@wright_is
Bought one for the wife and it fits perfectly fine in her previous case... besides who cares?!!
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@wright_is

lol no kidding. All this tech is making humans....STUPID! Measure it and move on already! Actually I have a better idea stop buying these things. Apple phones are a sea of sameness!
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This is yet another manufactured issue by the tech press.
@wright_is

I went into the Apple Store and put my black iPhone up next to a white iPhone, flat against he table, edge to edge. I looked right edge on and ran my finger from one surface to the other, and nothing. They are the same thickness. Human touch is far more precise than a simple caliper and if you can't feel the difference, then there is no difference.
@dcmorrow
What's your Iphone? an Iphone 4?
Did you check them visually too?
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Apple users
zmaile 1st May 2011
The kind of people that buy Apple products aren't the kind of people that even know what a vernier caliper is. This is somewhat evidenced my the fact that the 'comparison shot' says '2 microns', which is 0.002 mm, not 0.2 mm.
But having said that, if the phone's maximum thickness is indeed different, it is up to Apple to disclose that fact to consumers.
know what a vernier caliper is. Apple users are actually quite intelligent.
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OK, OK
Economister 2nd May 2011
@DonnieBoy

Both of you, please calm down. We already have WAY too much fan boy mud slinging here. happy
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Holy Cow! I'm not an Apple user
Bill Pharaoh 2nd May 2011
@DonnieBoy
and I know what a vernier caliper is (along with score of other precision measuring tools), yet know Apple users who haven't a clue as to any.

So what's your point here?
@zmaile take your vernier caliper and put it where the sun don't shine!
conveniently ignore just how small 0.2 mm is. It equals just under one eight-thousandths of an inch.
@frgough@?
More than likely the White iPhone in question was probably using aftermarket parts to make it white. The White iPhone sold by Apple is the exact same size and weight as the black one.
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@zmaile I buy Apple products and I not only know what a vernier caliper is I've used them. I can also name off a multitude of different hand and power tools that I can and have used in my checkered past. Don't make the rabid frothing at the mouth fanboy mistake that everyone who buys "XYX" products is some sort of shill, idiot, or sheep.
@athynz
Don't make the rabid frothing at the mouth fanboy mistake that everyone who buys "XYX" products is some sort of shill, idiot, or sheep.

Why bother, the rabid fanboys will never listen, or let facts get in the way. I saw the pictures in question and came to the conclusion that: Someone is trying to stir up some controversy. The pictures in question in no way prove one phone to be thicker, but the truth does not generate controversy.
@zmaile
The kind of people that buy Apple products aren't the kind of people that even know what a vernier caliper is

If that is not an outright lie, I do not know what is. More people that use Windows would not know what a vernier caliper is, is closer to the truth. Here?s a clue for you; I bought a MacBook Pro, and I happen to own a Mitutoyo Vernier Caliper. Guess what I also know how to use it, as well as a Micrometer, feeler gauges, and various other measuring devices. Also of note: Consumer Report did measure the thickness of the devices in questions, and found them to be the exact same thickness.
It's a painted black iphone. The paint layer is 0.1mm on each side. No condolences for the low IQ lemmings who bought a painted iphone then wanted to put their existing case on it. It's made in China so probably lead paint anyway. Darwin award for apple fanboys.
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@5000 Do you have any proof of this or are you simply proving that you are the one that should be receiving not only a Darwin Award but also an invitation to get out of the gene pool as well?
@5000
Right, considering that Consumer Reports measured the White iPone and the black one. Guess what they figured out? The ABA group is trying to create F.U.D. about the iPhone. if you choose not to believe me, then believe CR
http://news.consumerreports.org/electronics/2011/05/apples-white-iphone-is-not-thicker-than-black-version.html
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Is this really news??
azoldak 2nd May 2011
Gee Apple made some adjustments to their new phone, so what? Why don't you talk about their outrageous over 47 percent profit margin or the fact that they use what amounts to slave labor in China to get it.
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outrageous profit margin?!
ShazAmerica 2nd May 2011
@azoldak

At least Apple makes their profits on well designed hardware. What do you think the profit margin is on a DVD worth about 2 cents that MicroBloat then charges around $300.00 for because it contains a copy of swiss cheese Windows software? Open your eyes. Sheesh.

And when you call Apple support you're talking to someone in the USA, not outsourced like MicroBloat.

If you have an issue with a tech company, read the trial transcripts of MS' antitrust trial. THAT will give you something to hate a company about.

Just like everyone else on these boards, I used to use Microsoft products, and had nothing against them. But I don't have blind loyalty to any person or company; I judge them on the facts, and I followed the trial closely and I can't think of a more unethical, immoral, illegally run company than MS, and I'm glad they were found guilty, by their own testimony mind you, in multiple courts.
@ShazAmerica Oh please, we're now talking about Microsoft having more ridiculous pricing than Apple? Now here's a fanboy for ya, holy hell buddy. Apple is the absolute king of overcharging for products that have lower performance than the competition. As soon as you fanboys see something with an Apple on it you whip out your wallet and empty it onto the counter before you even look at any kind of specs.
@jmckay417
So rather than dispute the facts, you resort to ad hominem attacks? Are you disputing the fact that Microsoft makes over 80% profit on each license of Windows? Even though those are the numbers claimed by Microsoft? Or are you saying that Apple?s 39% is somehow higher? As for underperforming, you need to compare hardware to hardware, and software to software. To start off with OS X boots and shuts down (on average) 30 seconds faster than Windows 7. OS X also does not suffer the same amount of slowdown as Windows (in general). Unless you have verifiable links, you should state that in your own biased opinion. I have already posted link to videos showing OS X boots and shuts down faster, and there are numerous benchmarks that say similar things. Unless your opinion is more important than fact, maybe you should prove your claims.
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@azoldak Oh boy, yet another frothing at the mouth idiotic ABAer with NO facts just a bunch of baseless accusations and a pair of frilly pink pant1es in a bunch.

First of all the iPhones are NOT made by slave labor any more than any of the other products made in that plant (for companies like Nintendo, Toshiba, Dell, etc) are made by slave labor. FAIL

Secondly if you are so offended by Apple making a 47% profit margin then do NOT buy anything Apple. However I'd love to see the proof you have of Apple's insane profit margin... but let me guess that is also something you made up. FAIL
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Either phone will get you information about the death of Osama, the Royal Wedding, tornadoes in America and the beatification of a Pope. Split hairs with Donald Trump!
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I can't believe that people are losing their minds over a white phone which is exactly the same thing as its predecessor. It took so long to go out, that it should have brought with it a lot of improvements. Just white? For me, it could have been marshmallow colored.
In this computerized era, someone inside Apple is still searching for a Vernier Caliper. And someone else is looking at YouTube to see it blend.
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@iaef Sure it's not relevant at all - that's why when this phone was opened up to and sold at VZW it gave VZW their best first day sales ever... with a 6 month old device. It's not relevant when all of the manufacturers have gone out of their way to copy it.

The frothing at the mouth ABAers are out in force on this...
Well since my friend who just bought a white Verizon iPhone last week had to return his case to the Apple Store and try a half dozen other cases to find a fit I would say Mr. Schiller may be wrong in his assessment. Apple may have specified the dimensions but the fulfillment source may not have deliver as specified.
@geoff@?
Then there is something wrong with the cases, because according to Consumer Reports the White iPhone has the exact same dimensions as the black one.
I think that the problem is the perceived verbal sophistry in describing the white iphone as being of a similar size to the original. Images clearly show that this is the case when looking from above, so "yippee! Apple are wonderful" and can quite correctly say it is the same size, however looking from below, the white iphone clearly has a different and much deeper aspect than it's sibling... "boo, Apple hiding truth". The problem is that it gives ammunition to both sides and therefore more wasted time discussing a device with an already over-hyped and very chequered history.
It seems lots of people have a terrible life. Nothing better to do than pick a fight. Buy the white one if you like and if you do not like it buy the original. You could also simply buy a vintage 2000 phone, almost all the features might work already at AT&T or Verizon, better even, no tethering problems.
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It's not the phone that's thicker, it's the buyers.
As any fashion person knows, black is slimming, that is why the white one looks fatter!

(even if it really is .2mm, OMG can fit into those skinny jeans anymore with a white iphone!)

And we though Apple fan boyz would take anything Apple says as gospel, this sure disproves that!

Guess there are alot of people that need to save up so they can get a life.
This is front-page news in my inbox? That's it, zdnet. You are officially unsubscribed.
@DJThuht

While I agree this is probably the biggest non-issue of the century, if you consider that most tech sites are forced to survive by spicing up articles or reporting on the odd inane issue in order to heard among the great sea of competing voices the net provides, don't you think your reaction is a bit harsh? I'm sure you're non-biased enough to sort out the wheat from the chaff, right?

Still; having said that personally I prefer just subscribing to their RSS (e.g. using Pulse on my mobile), so I can filter through the headlines rather than apportioning valuable inbox space, but maybe that's just me.

The old 'Unsubscribe' knee-jerk reeks of fanboism...
Does this color make me look fat?
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There is an article on Gizmodo proving the white iPhone is thicker, using a piece of lead.
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I measured - it's the same
garagepro 2nd May 2011
Put it to rest already - it's an optical illusion. I measured them with digital calipers and they are the same.

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