Apple's Phil Schiller: White iPhone 4 isn't thicker

Apple's Phil Schiller: White iPhone 4 isn't thicker

Summary: Apple executive Phil Schiller says disgruntled white iPhone 4 buyers should check their eyes: The company's new ivory darling is the same size as its predecessor.

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Buyers of the ivory-tinted model of Apple's iPhone 4 have been shocked in recent days to find that the device is .2 millimeters thicker than its ebony sibling. Even better, the controversy has reached such a critical mass that it has spawned its own title: sizegate.

But according to Apple's Phil Schiller, observers have got it all wrong. In a message to a reader of 9to5Mac, the senior vice president denied reports that Apple increased the depth of the iPhone in its transition to a lighter hue.

"It is not thicker, don't believe all the junk that you read," Schiller wrote in a message on Twitter.

Schiller sounds convinced, but the Apple executive will have a hard time disproving the slew of comparison shots that clearly say the opposite.

In the specifications page for the device, Apple maintains that the white iPhone 4 keeps the 9.3 millimeter depth of its predecessor, but many iPhone owners have observed otherwise.  Some of these owners have even noticed that cases made for the black iPhone 4 don't fit the newer white version of the phone. Why these owners would want to hide their phones' pretty white exterior is as yet unknown.

Topics: Hardware, Apple, iPhone, Mobility, Smartphones

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42 comments
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  • Does this make me look fat?

    Comparison shots? Have we really become so lame, that nobody can pick up a Vernier Caliper and quickly see whether it is thicker or not?

    The photos look inconclusive to me, the white looks thicker, but it could be an optical illusion.

    And as the article says, it is probably still within manufacturing tollerances. Time to move on.
    wright_is
    • Exactly my thoughts

      @wright_is

      Measure the damn thing if it is important to you. I would also think Apple would know if the exact same mold/die is used to make the part. I would not lose much sleep over 0.2mm an any event.
      Economister
      • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

        @Economister I can't believe that people are losing their minds over a white phone which is exactly the same thing as its predecessor. It took so long to go out, that it should have brought with it a lot of improve<a href="http://vb.maas1.com/">m</a>ents. Just white? For me, it could have been marshmallow colored.<br>In this compu<a href="http://www.tran33m.com/vb/">t</a>erized era, someone inside Apple is still searching for a Vernier Caliper. And someone else is looking at YouTube to see it blend.
        alasiri8
    • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

      @wright_is

      Exactly. I was wondering the same thing- why not just measure the thing. The eyes are easily tricked especially with contrasting colors.

      In addition, is 0.2mm that easy to notice on a photograph?
      gkaczmarczyk
    • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

      @wright_is
      Bought one for the wife and it fits perfectly fine in her previous case... besides who cares?!!
      Hasam1991
    • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

      @wright_is

      lol no kidding. All this tech is making humans....STUPID! Measure it and move on already! Actually I have a better idea stop buying these things. Apple phones are a sea of sameness!
      Rob.sharp
    • 0.2 mm is eight-thousandths of an inch

      This is yet another manufactured issue by the tech press.
      fr_gough
    • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

      @wright_is

      I went into the Apple Store and put my black iPhone up next to a white iPhone, flat against he table, edge to edge. I looked right edge on and ran my finger from one surface to the other, and nothing. They are the same thickness. Human touch is far more precise than a simple caliper and if you can't feel the difference, then there is no difference.
      danilko1
      • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

        @dcmorrow
        What's your Iphone? an Iphone 4?
        Did you check them visually too?
        gguybr
  • Apple users

    The kind of people that buy Apple products aren't the kind of people that even know what a vernier caliper is. This is somewhat evidenced my the fact that the 'comparison shot' says '2 microns', which is 0.002 mm, not 0.2 mm.
    But having said that, if the phone's maximum thickness is indeed different, it is up to Apple to disclose that fact to consumers.
    zmaile
    • Wrong, it is the kind of people that CRITICIZE Apple products that do not

      know what a vernier caliper is. Apple users are actually quite intelligent.
      DonnieBoy
      • OK, OK

        @DonnieBoy

        Both of you, please calm down. We already have WAY too much fan boy mud slinging here. :-)
        Economister
      • Holy Cow! I'm not an Apple user

        @DonnieBoy
        and I know what a vernier caliper is (along with score of other precision measuring tools), yet know Apple users who haven't a clue as to any.

        So what's your point here?
        Bill Pharaoh
    • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

      @zmaile take your vernier caliper and put it where the sun don't shine!
      Hasam1991
    • So, while you lecture us on microns vs. millimeters you

      conveniently ignore just how small 0.2 mm is. It equals just under one eight-thousandths of an inch.
      fr_gough
      • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

        @frgough@?
        More than likely the <i>White iPhone</i> in question was probably using aftermarket parts to make it white. The White iPhone sold by Apple is the exact same size and weight as the black one.
        Rick_K
    • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

      @zmaile I buy Apple products and I not only know what a vernier caliper is I've used them. I can also name off a multitude of different hand and power tools that I can and have used in my checkered past. Don't make the rabid frothing at the mouth fanboy mistake that everyone who buys "XYX" products is some sort of shill, idiot, or sheep.
      athynz
      • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

        @athynz
        <i>Don't make the rabid frothing at the mouth fanboy mistake that everyone who buys "XYX" products is some sort of shill, idiot, or sheep.</i>

        Why bother, the rabid fanboys will never listen, or let facts get in the way. I saw the pictures in question and came to the conclusion that: Someone is trying to stir up some controversy. The pictures in question in no way prove one phone to be thicker, but the truth does not generate controversy.
        Rick_K
    • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

      @zmaile
      <i>The kind of people that buy Apple products aren't the kind of people that even know what a vernier caliper is</i>

      If that is not an outright lie, I do not know what is. More people that use Windows would not know what a vernier caliper is, is closer to the truth. Here?s a clue for you; I bought a MacBook Pro, and I happen to own a Mitutoyo Vernier Caliper. Guess what I also know how to use it, as well as a Micrometer, feeler gauges, and various other measuring devices. Also of note: Consumer Report did measure the thickness of the devices in questions, and found them to be the exact same thickness.
      Rick_K
  • RE: Apple's Phil Schiller: White iPhone 4 Isn't Thicker

    It's a painted black iphone. The paint layer is 0.1mm on each side. No condolences for the low IQ lemmings who bought a painted iphone then wanted to put their existing case on it. It's made in China so probably lead paint anyway. Darwin award for apple fanboys.
    5000