Barnes & Noble announces Nook Simple Touch with GlowLight, its first eReader with a lit screen

Barnes & Noble announces Nook Simple Touch with GlowLight, its first eReader with a lit screen

Summary: Beating out Amazon, Barnes & Noble is introducing its first eReader with a lit screen.

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TOPICS: Tablets, Amazon, Hardware
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The future of the Nook Simple Touch is here, and it's, well, bright.

Barnes & Noble announced today the Nook Simple Touch with GlowLight, its latest eReader and the first to feature its unique GlowLight technology.

See alsoBarnes & Noble pushing e-reader market forward with new Nook

The idea behind the device is pretty simple: Barnes & Noble has essentially taken the central features of the tablet and the eReader and combined them. The result is light, highly portable device that can be used just as easily in the bright outdoors as it can in a darkened bedroom.

"We're really glad to be first with anything, so we're excited about this,"  Nook User Experience and Design VP Michelle Warvel told me on Thursday.

That excitement is justified, seeing has how Barnes & Noble has pretty swiftly beaten Amazon and the Kindle to the next, most obvious step in eReader development. And at a time when eReaders are starting to blend in to one, homogenous E Ink whole, that's a big deal.

Here's how it works. Unlike with a typical backlit LCD device, the Nook's GlowLight technology works via a string of LED lights along the top of its screen. These LEDs emit a soft light that's distributed evenly across the screen, which sounds like a simple tweak but is actually a deeply complex and multifaceted feat of engineering that B&N engineers have been working at for over a year.

And it works pretty well. GlowLight can can be turned on and off via a long press of the device's Nook button, which is a much, um, brighter solution than introducing a separate button to do the job. The light itself is much less harsh than that of an LCD screen.

And battery life?  Barnes & Noble pegs that at a over month with GlowLight on and Wi-Fi off. That, while notably less than the estimated two-month battery life on the current Nook Simple Touch, is still pretty good when compared to the 8-hour span of most backlit tablets.

Also notable is that, at 7 ounces, the newest Nook is somehow lighter than its predecessor, a feat that B&N engineers chalk up to "some exotic materials", not to mention obvious engineering prowess.

In short, it's B&N has managed to solve a fundamental and pervasive problem while somehow managing not to alter too much of what makes the Nook such a viable product.

The company says the the device will sell for $139 when it launches in early May. At that price tag, the device is $40 more expensive than the current Nook Simple Touch, not to mention the ad-free Kindle Touch.

(Correction: In an earlier version of this article, I quoted Nook User Experience and Design VP Michelle Warvel as saying: "We rarely get to be first with anything, so we're excited about this."  It's clear from context and research that that I actually misheard this bit.)

Topics: Tablets, Amazon, Hardware

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5 comments
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  • Nook Simple Touch with Glow Screen

    This would be the perfect e-reader if it had any memory. They should have put 4 or even 6GB of RAM on this device. I have the simple touch now and I can not download my library to it because I have about 575 Barnes and Noble books and they don't fit. Their answer is to archive. If I archive then it archives across all my devices and I don't need to archive on my partner's nook tablet. Bottom line is they need more storage space for those of us that prefer black and white. This is just an Mini-reader with a light. It still will not hold my library. Barnes and Noble missed the perfect opportunity for a great product !
    sgdallas
    • Expandible Memory

      I like the idea that the expandible memory is on an SD card - otherwise, I'm not sure that the price could have been kept down. The B&N Site (http://www.barnesandnoble.com/p/nook-simple-touch-with-glowlight-barnes-noble/1108046469) claims 2 GB holds 1000 books. So the 32 GB should 16,000 average books, right? Don't think it will be an issue!
      cmg21228
    • So

      You have the only Nook Simple Touch that does not have the ability to add a sim chip I know I have a 4gig chip on mine and I' m pretty sure you can add at least another 16gigs
      And why would you keep your entire libaray on the Nook anyway. You can keep them archived on B&N and I have well over 800 books and magazines, and I do just fine.
      kah9932
  • Ad Free Kindle Touch

    The ad free kindle touch is actually 139. The last paragraph implies it's 99, but that's the one that has all the annoying spam in it.
    jakerie
  • Barnes and Noble says...

    ...the battery will last for about 15 hours or about 900 pages.

    [i]With GlowLight on at the default brightness setting, a single charge will last over 1 month with wireless off based on ?? hour of daily reading and a 1 page refresh per minute[/i]

    Even if you double that with no light and no wifi I would still be charging it at least once a week.

    However, this is what I have been waiting for - I haven't bought an e-reader yet because of the light situation. I will be buying one of these.
    Beat a Dead Horse