The ToyBox

Ricardo Bilton & Gloria Sin

Bing surpasses Yahoo! as second most popular search engine worldwide

By | March 2, 2011, 8:49am PST

Summary: Bing is certainly popular worldwide. StatCounter is reporting that Microsoft’s creation has passed up Yahoo! as the second most-used search engine globally.

Bing is certainly popular worldwide. StatCounter is reporting that Microsoft’s creation has passed up Yahoo! as the second most-used search engine globally.

Let’s take a look at the hard numbers. In February, Bing nabbed 4.37% of the global share, just ahead Yahoo! at 3.93%. They both still pale in comparison to Google’s whopping 89.94% share of the pie, but it is interesting to see Bing growing. All of those TV product placements must be helping.

Domestic results, however, are a different story. Yahoo! still managed to hold on to the silver medal with 9.74%, while Bing was trailing ever-so-close behind at 9.03%. Shockingly, Google actually has less control over the search engine market share in the United States with just 79.63%. Okay, so that’s still nothing to complain about, but Bing could pull ahead of Yahoo! in March.

Which search engine is your favorite?

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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RE: Bing surpasses Yahoo! as second most popular search engine worldwide
muyisaka1@... 4th Apr 2011
@John in Brisbane after being chased around the web by a google advert for a site I visited, I can sympathise with this.
Not surpising as Yahoo is more of a media outlet now than a search engine. It does show just how well Bing is improving.
@Loverock Davidson
Having many associates who work for Microsoft, what this obviously ignorant article fails to mention is that Microsoft "requires" all employees "worldwide" to use bing and no other engine. Is this really impressive now? Not really, it is just Microsoft trying to show how good their product is when no one is using it.
@frvr@...
There are 90,000 employees at Microsoft, if all are required to use Bing I still don't think that would make much difference. You would need millions of people using it to make a difference and I believe that is what has happened here.
@frvr@...

You're kidding, right?
@frvr@... So one day Microsoft decided to "require" all employees worldwide to use Bing and it just magically come out ahead of Yahoo?

Wow...
@frvr@... Yea, because MS employees actualy make up .1% of the population, NOT. All companies including Google do this type of thing.
@frvr@... "Require" where? At the workplace, I could see that. But you suggest that Microsoft also requires employees to do this at home, which is, for all practical purposes, unfeasible.

Nice attempt at trolling, though.
@frvr@... Have you ever seen after loading a program, all of the sudden BING is set as homepage?
@frvr@... speaking as a Microsoft employee, I know what you have stated is a complete lie.
@frvr@... This particular reply was originally marked as spam. Purging duplicate info... See the next post.
@frvr@... Your claim is false. I've worked at Microsoft for 12 years now. I can freely access Google from my corporate workstations and servers without anyone tapping on my shoulder. That mandate may only apply to customer-facing presentations that involve using a search engine. When I'm at my workstation, I use Bing. When I remote into my corporate workstation from home, I may sometimes use Google within that remote session since it has fewer graphics to contend with that might otherwise cause the screen to redraw slowly on a bad connection.
@Loverock Davidson
It does show just how well Bing is improving

yes, with the vast amount of advertising dollars they spend, they still garner less than 10% of the US market.
I'd say that is some AWESOME return! or not.

well, at least they're not linux...
oh wait...
http://www.google.com/support/gsa/bin/answer.py?hl=en-GB&answer=15898
The operating system is a hardened version of Linux that is optimized for search, sometimes referred to as Google Linux
Yup. It's a failure. I wonder how much Microsoft pays people to "use" it.

You'll see it next month going offline for good.


/Ron Burgundy
@Cylon Centurion 0005
I am not a big fan of Bing, I tried to use it but I did not like it. However, I am surprised to see how ridiculous people can be about that. Having an extra option to find what you want on the Internet is not bad! Monopoly is bad.
I wounder if Google would be doing all the enhancements lately if there wasn't any competition.

As long as you are not paying the salaries there, you should not worry.
Keep your Microsoft hateness reasonable.
@Cylon Centurion 0005
That's a very narrow minded reply. I've been using Bing steadily since it came out and have never been paid a cent by Microsoft. I use it because it works well.
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bing is still DOA
Linux Geek 2nd Mar 2011
if not for the M$ ca$h.
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@Linux Geek LOL - with silly predictions about Bing's death, you still keep repeating it, and you have been wrong, every single time. That just like saying Google is dead. Your are funny little microbe aren't you.
@Linux Geek Hard to take down a monopolist like Google. Now if Google would only make using Google as good as MS has BING . . . However, I do have to give Google it's due, it has been very slowly improving its look and easy of use because BING is much better at both. BING is just lacking in shopping compared to Google from my experience, but that is improving also.
@Linux Geek
Another narrow minded one!! Would I be right if I said you only use Linux because you have been paid to do so? I think not! Keep your Microsoft hate to issues where it makes sense!
Bing is only poaching Yahoo's search results, so yeah I can see why that would be happening. It has absolutely no effect on Google.
@ewell44 No Bing is suppling the search engine for yahoo period.
I like Bing. It gives me the results I want in a format I like. I'm glad I have an alternative to Google and their tireless assault on the privacy of their users. 10 years ago I never would have dreamed that Microsoft would look like a champion of privacy but Google makes it easy these days.
@Bookmark71

I'm glad I have an alternative to Google and their tireless assault on the privacy of their users.

try scroogle.org
there are many others too
@Bookmark71 I totally agree on the privacy issue, that is why I had been looking for another search engine other than Google. Now I use Bing and the Bing toolbar.
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Interesting...
condelirios 2nd Mar 2011
Since Bing IS Yahoo's search engine... Why are they still listed separately?
@condelirios I would appreciate it if the authors of the original blog responded to the Subject question.
@condelirios Because Bing doesn't power Yahoo searches in all countries.
Google gets a bad rap for collecting search, and other information, from users. How do we know Bing doesn't do the same thing? How is Bing able to sell ad space without being able to promise specific "target" markets to their adverstisers? Surely they too must be collecting search info by user.
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Still...until
htotten 2nd Mar 2011
Bing can find pertinent info on technet the way Google does...DOH!
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Aren't they one and the same now?
JonathonDoe 2nd Mar 2011
Andy & Rachel,

Perhaps I mis-remember, but I thought that I had read that Yahoo & MS made a deal a while back so that Bing was the engine for Yahoo's search. Isn't that correct? If so, then isn't every Yahoo search a Bing search? As such, how do you discriminate between the two?

How can there be competition between them if they're the same thing now?

Curious,
Jon
@JonathonDoe I would appreciate it if the authors of the original blog responded to the Subject question.
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Only because of stupid users
johnnydoe1894 2nd Mar 2011
MS sets Bing to the default with every change they make with their crappy browser. And most users are too stupid to even notice and totally clueless as to how to set it back to Google. That's the only reason why.
@johnnydoe1894 I think it goes both ways (cough* Google toolbar *cough).
@johnnydoe1894 Well I use IE and Chrome and I set my search to bing everyone is not trying to use google
@johnnydoe1894
That's a complete fallacy. I have never had my default search engine changed in ANY of the browsers I use, including IE. Worse case I've seen it ask if I want to change it, but if I click no, it doesn't do it. Why do you guys state such completely false BS on a forum where most of the readers know better? It's baffling.
A jump is not surprising. Given Google's last update in the summer (ignoring current one last week) their results have gone downhill drastically. Over and over I find myself getting results that date back 6-8 years ago as the "leading" results.

Although I used to ignore bing and yahoo results we have now re-orientated our software to incorporate the bing results. Yahoo now uses bing themselves so there is no point in monitoring them.

Very, very poor and I am a power user of the search engines.
It's not surprising. Like many, I aimlessly surf the net from MSN in the evenings. If there is a link I like, it usually sends me to a Bing result which sends me to another Bing result which can as often as not send me to another Bing result yet. To get to one item, I have to use the Bing search engine three times. Pad their results?
Google is crap: they are no better than YAHOO or Bing in searches, other than illegally and/or immorally collecting data.

Their business plan is nothing short of fascist and they conspire with Communist China to quell honest dissent and free speech. Other than that, they're doing fine.

As for me, I do NOT use the "g" word in my vocabulary, and neither should you.
@wieloszynski@...

i guess you don't do a lot of searching for technical information. Google gets you the results from MS own TechNet site that Bing doesn't even list...
@htotten
Really, go to bing and search for "powershell" or "migrating xp" and see if you get any technet results. I got plenty when I just did it.
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Meh, Windows and IE is the most popular
cdnfreak@... 2nd Mar 2011
Microsoft installs Internet Explorer and it doesn't matter what you previously chose on a new update it makes you select your search engine again. The lazy will just use the default, bing. Not really that big of a deal really.
@cdnfreak@... Yes, on all of the computer systems I install I have to go to a great effort to change the search engine from the default, Bing.
@gregg@...
Really? Just click the down arrow on the search bar, then "find more providers"... google and yahoo both show up in the top 6 engines. Click 1. Done. Great lengths indeed.
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RE: Bing surpasses Yahoo! - How Bogus
davebastida@... 2nd Mar 2011
How bogus. It's tied to Win 7 and IE 8. Just tie it to the OS. Skew the numbers.
ha ha I've seen some of those product placements and had a chuckle ... ah, giga dollars. "Glee" for one I think?

I have been onto google since the dial up days and its only improved but I am now having doubts about their dominance. A localised search is now mandatory (I can't search as if I am in the US, say) and aside from being inconvenient a few times, that is starting to cross the line for me. And you just know its because of the ads. Also, where-ever I surf now there are ads for places I've visited online or been in email contact with - like a car hire company in New Zealand. Its actually starting to creep me out a bit, knowing that google programs are analysing my emails and sending me ads via so many websites I visit. So, bring on the competition! Even if its old MS.
@John in Brisbane after being chased around the web by a google advert for a site I visited, I can sympathise with this.
Let's not forget that "Bing" installs itself with every new IE Browser install and on Every new computer and probably over 50% of those people either don't bother or don't know how to go about changing it. I personally remove Bing off of every computer I work on. I don't like the fact that most of what it finds seems to be Microsoft orientated and I also don't like that Microsoft installs it automatically even if your previous browser had something different.

JcT
@jctcom "I don't like the fact that most of what it finds seems to be Microsoft orientated"

Search bing for "operating system" and tell us how many Microsoft oriented results come back on the first page. Pay particular attention to the 4th result (hint: it's iOS/apple related).
@waterhzrd
That's why I didn't say "All" but "Most of". If you prefer I will even downgrade it to "A Lot of" still unnacceptable to me. Searches should not be weighted by the author of the search engine at all.

JcT
@waterhzrd

That's why I said "Most of" and not all of. If you like I will even downgrade it to "A lot of". It doesn't matter it is obvious that Bing steers its searches towards Microsoft Products and Services and a real search engine should not steer the searches towards the search engine's Author's products.

JcT.

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