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Borders offering $20 gift card with Kobo eReader purchase

By | June 23, 2010, 12:26am PDT

Summary: With Amazon and Barnes & Noble engaged in an e-book reader price war this week, Borders has jumped into the ring with the offer of a $20 Borders gift card with the purchase of a Kobo eReader.

With Amazon and Barnes & Noble engaged in an e-book reader price war this week, Borders has jumped into the ring with the offer of a $20 Borders gift card with the purchase of a Kobo eReader.

The $20 gift card can’t be used to purchase the $149.99 Kobo; it can only be redeemed with future purchases. But still, $20 can be put to good use at Borders and makes the Kobo even more of a bargain.

Maybe Amazon and B&N will sweeten the deal and throw in gift cards of their own? Probably not, since the Kindle and the Nook are certainly more feature-packed devices than the low-end Kobo.

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Borders Books & Music, Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

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Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

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Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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