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CES: LG intros Optimus Black smartphone; 'world's thinnest' at 9.2mm

By | January 5, 2011, 8:02am PST

Summary: At CES, LG announced its new Google Android-based smartphone, Optimus Black, which the company calls the world’s slimmest mobile device at only 9.22mm.

CES 2011

LAS VEGAS — LG announced on Wednesday its new Google Android-based smartphone, Optimus Black, which the company calls the world’s slimmest mobile device at only 9.22mm.

The company made the announcement at the 2011 International Consumer Electronics Show.

The device offers a 700-nit, 4-inch NOVA display that the company says is intended to offer “the brightest, clearest and most readable among mobile screens.” That brightness should help the device remain visible outdoors.

LG also says the Optimus Black’s display uses half the power of a conventional LCD indoors, and AMOLED displays — as seen on the Google Nexus One — consume twice as much power as NOVA.

It comes with a 1500 mAh battery and weighs 109 grams. It tapers to as thin as 6.0 mm.

More highlights:

  • Uses LG’s Optimus UI 2.0, Gesture UI
  • First phone to use Wi-Fi Direct
  • World’s first 2MP front-facing camera.
  • Google Android 2.2 Froyo platform (Android 2.3 Gingerbread upgrade capable)

The LG Optimus Black will be available globally in the first half of 2011.

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Topics

CES, Optimus Corp., Smart Phone, LG Electronics Inc., NOVA, LG Optimus Black, Smart Phones, Cellular Phones, Handhelds, Consumer Electronics, Personal Technology, Hardware, Andrew Nusca

Andrew J. Nusca is editor of ZDNet and SmartPlanet.

Disclosure

Andrew Nusca

Andrew J. Nusca does not hold any investments in the technology companies he covers.

Biography

Andrew Nusca

Editor

Andrew J. Nusca is an editor for ZDNet and SmartPlanet. As a journalist based in New York City, he has written for Popular Mechanics and Men's Vogue and his byline has appeared in New York magazine, The Huffington Post, New York Daily News, Editor & Publisher, New York Press and many others. He also writes The Editorialiste, a media criticism blog.

He is a New York University graduate and former news editor and columnist of the Washington Square News. He is a graduate of the Columbia University Graduate School of Journalism. He has been named "Howard Kurtz, Jr." by film critic John Lichman despite having no relation to him. He lives in his native Philadelphia with his wife, cat and Boston Terrier.

Follow him on Twitter.

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RE: CES: LG intros Optimus Black smartphone; 'world's thinnest' at 9.2mm
csteinola Updated - 5th Jan 2011
@Sultansulan You can't possibly judge an entire platform's longevity based on the KIN. Yes, the KIN was a flop - it didn't sell - but by no fault of it's own. Marketing was very poor. And the cost of the device and of the data plans was way too high for it's target audience and feature set. But, as a whole, it was actually a very cool little device.
I'm a very big iPhone/iPad fan. But one of my buddies showed me his Windows 7 Phone over the holidays and I was actually very impressed. Not only are data tiles an incredibly intriguing UI model, but unlike iOS and Android, one can very easily build their own apps and put them on the device without having to pay fees or work through a "market" store.
I'm not ready to switch just yet... but neither can I discount the idea outright.
View in thread
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"In Philadelphia, it's worth FIFTY Bucks."
Freddy McGriff Updated - 5th Jan 2011
- Bo Diddley
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RE: CES: LG intros Optimus Black smartphone; 'world's thinnest' at 9.2mm
james347 Updated - 5th Jan 2011
Ultra thin means Ultra breakable....NO Thank You!
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RE: CES: LG intros Optimus Black smartphone; 'world's thinnest' at 9.2mm
rossdav@... 5th Jan 2011
brightest? Perhaps. Clearest/most readable? Don't think anyone can beat the iPhone 4. Unless they are somehow factoring in the 4-inch size?
Is it somehow better in daylight than the iPhone 4?
Does the new screen improve battery life significantly?
Does Wi-Fi Direct require hardware changes, or is it not just software?
2MP front-facing camera? Not sure how exciting that is.
Cost?
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RE: CES: LG intros Optimus Black smartphone; 'world's thinnest' at 9.2mm
Sultansulan 5th Jan 2011
To those who think that it will launch WP7 or KIN devices at CES. I can tell you that these devices are last year's biggest flops. There are no manufacturers who dare to make a Windows device today, they sell just too bad. MS has not dared to come out with some sales figures due to super-flop.
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RE: CES: LG intros Optimus Black smartphone; 'world's thinnest' at 9.2mm
Blogsworth 5th Jan 2011
@Sultansulan
I bought a WP7 Christmas, while I was there two other people were buying WP7 phones. So people are buying them. I'm happy with mine and I can't be the only one.
Anyway I thought Samsung had a few new WP7 in the works for 2011.
0 Votes
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RE: CES: LG intros Optimus Black smartphone; 'world's thinnest' at 9.2mm
Sultansulan 5th Jan 2011
What happened to last year's biggest flops. Wp KIN and WP7. They have sold so poorly that no manufacturer dares to jump on. For example, Samsung Galaxy Tab alone has sold as many units as WP7 and KIN at the same time. Please MS show figures for sale. To avoid it becoming so much misunderstanding and strange rumors. I think indeed that you have little to work on.
0 Votes
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RE: CES: LG intros Optimus Black smartphone; 'world's thinnest' at 9.2mm
csteinola Updated - 5th Jan 2011
@Sultansulan You can't possibly judge an entire platform's longevity based on the KIN. Yes, the KIN was a flop - it didn't sell - but by no fault of it's own. Marketing was very poor. And the cost of the device and of the data plans was way too high for it's target audience and feature set. But, as a whole, it was actually a very cool little device.
I'm a very big iPhone/iPad fan. But one of my buddies showed me his Windows 7 Phone over the holidays and I was actually very impressed. Not only are data tiles an incredibly intriguing UI model, but unlike iOS and Android, one can very easily build their own apps and put them on the device without having to pay fees or work through a "market" store.
I'm not ready to switch just yet... but neither can I discount the idea outright.
0 Votes
+ -
RE: CES: LG intros Optimus Black smartphone; 'world's thinnest' at 9.2mm
jeremychappell 5th Jan 2011
Is it just me or does it look like an iPhone knock-off?

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