Conde Nast working to claim 'leadership position' for Apple iPad content

Conde Nast working to claim 'leadership position' for Apple iPad content

Summary: Condé Nast doesn't want to be left in the dust when Apple's iPad debuts next month (yes, it's March already). The publishing powerhouse is gearing up content from several of its titles, and they don't want to just be another source of news on the iPad - they want to be the primary source.

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TOPICS: Apple, CXO
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Condé Nast doesn't want to be left in the dust when Apple's iPad debuts next month (yes, it's March already).

The publishing powerhouse is gearing up content from several of its titles, and they don't want to just be another source of news on the iPad - they want to be the primary source.

According to The New York Times, the first five magazines headed for the iPad are Wired, GQ, Vanity FairThe New Yorker and Glamour. However, only GQ will be ready for the iPad's April launch, with the other four mags lining up their debuts with summer issues for the Apple tablet computer.

Condé Nast CEO and president Charles H. Townsend says the Manhattan-based publishing company plans to “take a leadership position" when it comes to iPad content. It could be a smart power play as a lot of people are betting on (or at least, hoping that) the iPad will revolutionize and save print publishing companies, breathing new life into a very troubled industry.

A pricing scale hasn't been announced, except that they'll be testing a lot of different methods out on iTunes, which should lead to an interesting, and possibly frustrating, first few months.

Apparently this will all be announced today via "an internal memorandum," which doesn't seem very "internal" if it's being published in advance by the New York Times.

As for the actual content, the five aforementioned magazines are a decent spread and diverse amount of content. What other titles from Condé Nast would you like to see on the iPad? (Personally, I think the photo spreads of Condé Nast Traveler would just look spectacular on that 9.7-inch glossy screen.)

Or what other publications from other companies would you like to see available instead?

Topics: Apple, CXO

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9 comments
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  • iPad Home Page

    it doesnt really matters when will apple launch the new iPad.
    any market that apple get into, they end up rulling that segment.
    and the one thing that will help apple do it faster and easier is 200linx.
    http://www.200linx.com is your next Home Page.
    check it out...
    aragoran
    • Sorry iPad users. These links won't work without Flash.

      Sure - you can navigate to these great sites
      with the iPad (iPhone too)...

      Problem is, when you get there, you can't do
      any of the cool stuff they offer because the
      iPad will not have Flash. <b>No video. No
      games. No graphs. No cool interactive content.
      No fun.</b>

      Of course you can always go to iTunes and
      <i>purchase</i> an app to see <i>some</i> of
      the site's content - while the rest of the
      non-iPad World sees it freely and in-context
      with Flash.
      jfiser
      • Wrong

        You are wrong. These are not webpages. The apps
        are developed to manage all content without
        using
        a web browser or flash. That is why these apps
        will take months to make. However, the New York
        Times did a simple one in three weeks and Video
        was present in that digital edition.

        Most of these publications will start limiting
        their content online just like the Wall Street
        Journal does. It will be other way around... all
        content on paper and paid apps a little content
        on web.
        sadex76
        • Don't take my word for it...

          This guy doesn't know what he's talking about... The links
          on that page are just links to common website's Home
          Pages:

          http://mlb.com
          http://nba.com
          http://hulu.com
          http://fox.com
          etc...

          Don't take my word for it. Use your iPhone to navigate to
          these sites. Then click on some links to try to play
          games or watch video. When the page comes up, you'll see
          a little icon that says:

          <b>"Sorry - you need the Flash Player to view this
          content."</b>

          Now try the same thing with a standard (not iPad / iPhone)
          browser on your Mac or PC... All videos and games, etc.
          appear withing the pages in their proper context - just as
          the publishers designed them to be.

          iPad users - you'll need to get used to being denied the
          free content that everyone else will just automatically
          see - compliments of Steve Jobs! Magic!
          jfiser
      • It won't matter at all...

        All the millions of iPhone and iPod Touch users really aren't phased by
        the lack of Flash support. There are far too many pluses when weighed
        against the minuses. Eventually, many sites of any major significance will
        simply be recoded using HTML5 as an alternative for platforms not using
        Flash. The HTML5 view may not be as fancy to look at, but it would be
        much better to lose all that bandwidth wasting Flash crap as soon as
        possible. The Apple mobile platform has the largest segment of mobile
        users, so your belief that Flash is so important to mobile users is
        certainly wrong.
        ConstableOdo
    • Remember The Walled Gardens of AOL?

      Years ago, my father used AOL as his Internet Provider...

      He and millions of others thought The Internet was what
      they saw when they logged into the AOL portal...

      This is what Apple is trying to re-invent with the
      iPad/iPhone. Jobs is making the bet that you are all
      morons who aren't smart enough to use The Real Internet.

      Is he right? I think he's made a HUGE miscalculation.
      We'll see...
      jfiser
  • The dawn of a new e-distribution world

    I am excited for the implications of how free sites that are already on the Web will benefit from iPad readership and conversely, how readers will benefit in terms of a new world of options. Seems that, besides newspapers and magazines, certain literary publications (for example, www.libraryofinspiration.com) offer the perfect marriage of content, e-reading, and design that will play nice on a device such as an iPad. It is certainly an exciting new world for publishing and e-distribution that we are entering into.
    zbirk
  • Dinosaur magazines continue to make stupid decisions

    A few desperate publishers of rapidly dying old-world
    magazines will make the incorrect decision to publish
    their content twice. Once for the iPad and then again
    for the rest of the World that uses Flash.

    You kind of feel sorry for these publishers. They have
    no clue when it comes to the Internet. Jobs will gladly
    exploit their lack of sophistication.
    jfiser
  • RE: Conde Nast working to claim 'leadership position' for Apple iPad content

    Thoughts from the co-founder and former publisher of The Harvard Voice on the iPad's e-magazine pricing model and what publishers must do to get people in the mood to pay:

    http://stevenduque.com/2010/03/new-frontiers-ipad-e-magazine-pricing/
    StevenDuque