Gartner: Apple sells 1.4 million Macs in U.S.; captures 8% market share

Gartner: Apple sells 1.4 million Macs in U.S.; captures 8% market share

Summary: Apple's share of the U.S. market for computers grew 34 percent year over year as the company sold an estimated 1.4 million Macs, according to new research.


Apple's share of the U.S. market for computers grew 34 percent year over year as the company sold an estimated 1.4 million Macs, according to new research.

Gartner estimates that Apple now has 8 percent of the total domestic market for PCs, and for the first three months of 2010 was the fifth-largest PC vendor, behind HP, Dell, Acer and Toshiba.

Hype for the new iPad likely helped Mac sales for the quarter, Gartner says.

Amazingly, both Acer (No. 3) and Toshiba (No. 4) bested Apple, posting 50 percent growth year over year:

Total estimated PC shipments in the U.S. were 17.4 million for the first quarter of 2010. That represents a 20.2 percent increase from the same time period in 2009, and marks two consecutive quarters of double-digit shipment growth in America.

A few more data points about Apple's competition:

  • HP and Dell saw year-over-year growth below the industry average at 7.1 percent and 7.2 percent, respectively.
  • HP currently has 25 percent of the U.S. market.
  • Dell currently has 23.4 percent of the U.S. market.
  • Acer currently has 15.6 percent of the U.S. market (50.9 percent YoY growth)
  • Toshiba currently has 8.6 percent of the market (50 percent YoY growth)

The standings aren't much different worldwide:

  • HP is No. 1 with 18.2 percent market share.
  • Acer, is No. 2 with 14.2 percent market share.
  • Dell is No. 3 with 12.1 percent market share.
  • Lenovo is No. 4 with 8.3 percent market share.
  • Asus is No. 5 with 5.5 percent market share.
  • Toshiba is No. 6 with 5.5 percent market share.

Apple did not make the worldwide top vendor list.

Research firm IDC found similar results as Gartner, but only said Apple grew 8.3 percent year over year and had a 7 percent drop in market share from Q1 2009.

Topics: CXO, Apple, Dell, Hardware, Hewlett-Packard, IT Priorities, Toshiba

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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  • Looks like the International Market demands value and quality

    Too bad for Apple.
    • Trolling aside, no...

      The difference is that there are more choices world wide and less dependence on 'well known' local companies or a need to follow the crowd.

      Companies like Gigabyte, Asus and Acer are well known and trusted outside of the US. Even companies like Toshiba and Samsung are better known.
  • A better headline would be "Apple hype doesn't match reality."

    It's odd that this article is all about Apple, given that they showed a relatively minor increase in marketshare in the US and almost no increase world-wide (their numbers look almost the same as they were 10 years ago)...

    Yet Acer and Toshiba clocking in a 50% increase in market share gets a one line mention. This is especially odd given that Acer has in just a year or so rocketed from obscurity to #3 in the US and #2 world wide primarily on the sales of netbooks - a class of computers that Jobs dismissed as irrelevent - and touchscreen devices.
    • maybe

      maybe that's because even the last pundit has come to the conclusion
      that for a business unit market share numbers (and their increase) are
      absolutely meaningless.

      apple has around 4% unit market share worldwide (8% in the us), but they
      have 7% of revenue market share and a whooping 35% profit market
      share of the whole worldwide computer market. how much of the profits'
      share will they have in the us then?
      • Not comparable.

        Apple's most profitable ventures are iTunes, iPod, and iPhone, not Macs.
        Their yoy growth in Mac sales has come at the expense of lower margins since last summer. Apparently they are moving closer to the higher volume/lower margin strategy that you sneer at.
        Lester Young
      • Step right up ladys and gentleman...

        With nothing more than my very clever tounge I can make anything Apple look like a giant in the field. Yes my dear friends I Carnival Barker Steve need not utter anything and can skew any number to make Apple share look bigger than anyone else in the business.
        • 2 Thumbs UP for your comment! LOL!

          Thumbs down to article.
        • Huh!?!

          As a long time Apple fan I"m happy to see Apple doing well but I don't
          see where Apple or Steve Jobs has made any claim that 8% is a larger
          market share than others have? I think Apple still rules in MP3 players
          and is doing well with the iPhone or smartphones but not the leader for
          sure. As for tablets the data so far is promising but it's way to early to
          tell what that will mean long term. The only thing we can say for sure is
          that so far so good:) Why this brought on some sort of Steve Jobs rant is
          beyond me?

          Pagan jim
          James Quinn
    • Apple play on numbers

      Apple has always played with numbers, but you are right. Apple being under 10% which they have always been says volumes about how they have gained very little in computer sales. The fact they do not offer better value for the money is their downfall. But hey, they make good profits off the small market share of Apple fanboys so do they really care??
      • sure they do

        they offer much better value for the money... for some people

        for others, they do not.

        You cannot just say they do or don't because "value" is not the same for
        • This is true.

          As I much as I dislike Apple, you do make an
          outstandingly valid point.

          Value for money is similar to that of beauty.
          It is all in the eye of the beholder.

          For some the Apple logo, OSX, the Unibody
          construction, the long battery life and the
          exclusivity is worth every penny.

          And yes, I almost choked writing that. But
          Doh123 has nailed it really. Nothing to argue
          with here.
    • Apple media fan base

      Its uncanny how such a small percentage gains such recognition in the media. Apple sure has a lot of media friends. The fact that Apple still after all these years remains under 10% says volumes of how their market stratigy is all about getting maximum profits from a few brainwashed base of customers instead of building their marketshare by being truly competitive.
      • the unit market share myth

        why should apple do that? why lowering prices to grab more unit market
        share if they have to lower their prices and thus their margins? is the
        basic concept of being in business for making a profit so hard to

        and as an example audi, bmw and mercedes all make a happy living of
        off their brainwashed fanboy basis, too. and as a hugo driver, you
        probably don't understand that, either.
        • Unit market share...

          there is more than one way to make a profit,
          for example, look at WalMart. Not everyone
          "likes" WalMart, but they have been profitable
          by reducing profits and selling mass quantities.
          Then there are those businesses somewhere in
          the middle. It's not an "either / or"
          Oh, and before you get bent out of shape by my
          reference to WalMart...Apple did license sales
          of iPods via WalMart! THAT, and reduced price,
          is what bumped iPod to the status of being the
          most recognizable MP3 player!
          Furthermore, did not Apple themselves lower the
          price for the iPhone? Could that have been in
          response to "market forces"?
          • Yes Wal Mart sold iPod but were they any cheaper?

            I don't think so. As for the iPhone well when your volume shoots up and
            you get reduced costs for parts and manufacturing efficiencies even
            Apple won't need that much revenue per sale so why not drop the price?

            Pagan jim
            James Quinn
          • " so why not drop the price?"

            Which is exactly what a lot of people have
            been asking Apple in regards to the Macs.
            Apple has gone to more "off the shelf" in
            regards to components, have gone off-shore
            in manufacturing, yet prices for end-product
            are still more expensive...granted that may
            be in perception, but it does cause some to
          • Apple spends more than most by far on R&D for one.

            They take bigger risks for another. They do get assembled over seas but
            they often use more expensive higher rated basic components in their
            systems. Generally Apple goes for what a 30 to 35% profit margin if a
            product's savings in increased volume purchases and production
            efficiency gains allows a product to be lowered in sell price while
            remaining in that range I'm sure Apple will and or does just that.

            Pagan jim
            James Quinn
          • @James Quinn

            Yes, Apple does use some more expensive higher rated components, but even higher rated components have gotten cheaper and cheaper.
          • Here's why.

            The inflated price is part of the mystique. Price parity with other manufacturers would be the equivalent of saying "we've been lying to you all these years."
            Lester Young
          • R&D

            Lets see, Apple bought their OS from NeXT/Sun, developed the iPod based on new HDDs developed by Toshiba, and put established touch screen functionality on iTouch/iPhone. You made that up about Apple investing heavily in R&D and you know it.
            Lester Young