The ToyBox

Ricardo Bilton & Gloria Sin

Google is done with Nexus One after current batch sells out

By | July 17, 2010, 2:48am PDT

Summary: We all knew that the Nexus One’s days were numbered, but it looks like the end time is almost finally upon us. Google just received its last batch of the doomed smartphone. Once they’re gone, kiss the Nexus One goodbye.

We all knew that the Nexus Ones days were numbered, but it looks like the end time is almost finally upon us.

Google announced back in May that it would stop selling the doomed HTC-made smartphone online and let the rest of the inventory run out in stores.

Now, the Goog has just received its last batch of Nexus One phones. Once they’re gone, kiss the Nexus One goodbye. Or at least in the United States as Vodafone in Europe and KT in Korea, among others, will still be carrying the Nexus One. For how long remains to be seen, but at least anyone who has a Nexus One can still expect customer service support for their mobile devices.

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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Data package was just the icing on the cake
wackoae Updated - 18th Jul 2010
The Kin was just a STUPID idea marketed towards teens, as a sexing and sexual predator friendly device.

But let look at numbers. MS KinOne and KinTwo combined, not even 1000 sold in two months. Google NexusOne, over 200K in 6 months.

Sure ... 200K in the smartphone market is a failure. But 200K at 12x the price with a data plan MORE EXPENSIVE is nothing compare to less than 1000 units sold on two products combined that (allegedly) cost over $200M in R&D.
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Of course, it was a bad idea from the beginning
matthew_maurice 17th Jul 2010
Google branding Android handsets is like Microsoft branding Windows computers. At the time, I think that Google felt they had to put their brand name into the handset market to jump-start some Andorid interest, but the fact is that they really didn't. The Droid was selling well, and the Nexus One never sold anything near it. In fact, Google's entrance was really a slap to Motorola, anyone remember Moto co-CEO Sanjay Jha showing up late and looking surly at the N1 Release Event? Plus, with the N1 currently the ONLY Android device officially supporting 2.2, it just makes the other handsets look crippled and/or outdated, which can't please the OEMs OR the carriers. So, it only makes sense for Google to get the divisive Nexus One out of sight.

But don't be surprised if we see a another device from the Googleplex at some point in the future should the Android market seems to loose some steam or stray too far from where Google really wants Android to go, which is driving people to Google services and by extension advertising sales. It's a rather nice club to hold over the heads of the rest of the Android world.
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The worst issues Google had with the NexusOne idea:

Cost. Most people don't change carriers that often. Paying premium for a phone that will be used on one carrier for a long time is not a smart move. Besides, HTC kind of screwed NexusOne with multiple Android phones of similar specs being given away for free or at low cost with a 2 year contract (about the same period of time the user will be using the $600 NexusOne on the same network).
No place to "test" the phone. Sorry, but not selling the phone at the local BestBuy was a HUGE mistake. Most people like to see and play with a phone before they buy it.
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Although NexusOne was a failure .... it actually wasn't when compared to the KIN brand.

Although the KIN was practically being given away and the Nexus brand was 12x more expensive, Google out-sold MS by about 200K units.
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And the funny thing is
John Zern 17th Jul 2010
that while the Kin was shackled with a ridiculous data plan that helped spirit it on its way to obsolescence, the Nexus One had everything going for it, and yet failed on it's own with no limitations beyond itself.

So much for a Google branded "superphone".
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Data package was just the icing on the cake
wackoae Updated - 18th Jul 2010
The Kin was just a STUPID idea marketed towards teens, as a sexing and sexual predator friendly device.

But let look at numbers. MS KinOne and KinTwo combined, not even 1000 sold in two months. Google NexusOne, over 200K in 6 months.

Sure ... 200K in the smartphone market is a failure. But 200K at 12x the price with a data plan MORE EXPENSIVE is nothing compare to less than 1000 units sold on two products combined that (allegedly) cost over $200M in R&D.

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