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HTC goes by own brand name in China now

By | July 27, 2010, 4:05am PDT

Summary: HTC is finally going by its own moniker in China after going under the brand name “Dopod” for years.

HTC is finally going by its own moniker in China after going under the brand name “Dopod” for years.

Given that HTC is a major player in the global smartphone market now, the Taiwan-based brand name is far recognizable and has more potential in China than before.

But not all of the smartphones we know and love will go by the same product names over there. Sure, there’s the HTC Desire and HTC Wildfire, but now they’ve also got the HTC Tianxi (possibly a renamed HTC HD2) and HTC Tianyi. All of them use the HTC Sense interface.

HTC will be teaming up with China Mobile to promote the newly-branded smartphones in the market.

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Brand Name, Brand, HTC Corp., Branding, Marketing, Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

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Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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