In new video, HP turns printing into a reflection on life

In new video, HP turns printing into a reflection on life

Summary: A new ad spot by HP brings color business printing to life.

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Hewlett Packard likes to say that its Photosmart printers can bring your work to life, and for the most part, that's true -- after all, nothing says "life" like a full-bleed color photo of your spouse and kids.

(Nothing says "life" like a "replace ink cartridge" prompt, either.)

But in a new video, the company uses stop-action animation and printed office reports to, well, tell a story. It's an immense waste of ink and paper, but it's an awfully touching little clip.

Here it is:

The short film is the work of animators Matt Robinson and Tom Wrigglesworth.

Topics: Hardware, Banking, Data Management, Enterprise Software, Hewlett-Packard, Printers, Software

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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  • RE: In new video, HP turns printing into a reflection on life

    Hi, I'm Dave...I work at HP and was involved in the making of the video. In response to your comments about ink and paper usage, here are some details: it took a week to make the video; 2,000 pages of recycled paper were used and subsequently re-recycled. It's also important to note that our ink cartridges are made of 70-100% recycled plastic. While this obviously is not a typical use case for our printers, we though it was creative way to tell a story and are glad to hear you enjoyed it.
    dhallisey
  • RE: In new video, HP turns printing into a reflection on life

    Hi I'm Rashid and I work for HP. That video is another way to say "HP Invent" I'm glad and grateful to God for working in a company like HP!
    HP keeps inventing...!
    Rashid Breedy