iPad makes its television commercial debut during Oscars broadcast

iPad makes its television commercial debut during Oscars broadcast

Summary: If you're already tired of the Apple iPad media blitz, unfortunately, you'll have to sit tight as its only going to get bigger in the coming weeks until it's released on April 3. And that probably won't be the end of it either.

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TOPICS: iPad, Mobility
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Special Report: Apple iPad

If you're already tired of the Apple iPad media blitz, unfortunately you'll have to sit tight as it's only going to get bigger in the coming weeks until the tablet is released on April 3. And that probably won't be the end of it either.

The first iPad television ad spot premiered during what was otherwise considered a dull Oscars broadcast, and the commercial itself is being reviewed as fairly routine as well. But Apple CEO Steve Jobs actually traded his signature black turtleneck and jeans ensemble for a monkey suit last night when he graced the red carpet at the Oscars in Hollywood. I don't think he pops up at award shows that often, so I'm guessing his appearance had something to do with iPad promotion. The man works nonstop! You can get a glimpse of him here in this Where's Waldo-reminiscent photo.

Actually, the overwhelming amount of coverage of the iPad feels more like that of a blockbuster movie media release than that of a gadget. I just hope I don't see action figures of Jobs or mini-rubber iPad toys in a McDonald's Happy Meal soon.

So what did you guys think of the first iPad ad, and will all this effort really pay off? Or does promotion even matter for Apple anymore?

Topics: iPad, Mobility

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6 comments
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  • up

    ((( "I don?t think [Steve Jobs] pops up at award shows that often, so I?m
    guessing his appearance had something to do with iPad promotion." )))

    I'm guessing his appearance had something to do with PIXAR's "Up"
    being nominated for Best Picture.
    buddhistMonkey
    • It also doesn't hurt the he's Disney's single largest shareholder

      you know, the same Disney that owns ABC. ;)
      John Zern
  • Why do the media fall for it?

    So why do the media fall for it? The amount of free publicity that they provide for Apple is amazing. You do realize they can afford to pay for it, right? At one point, it was called advertising.
    Rob Oakes
    • Fall for it?

      Maybe "the media" finds that Apple is the company others find
      interesting. When they write something about Apple it is rewarded by
      increased interest in their products that contain Apple information
      written by the media. In other words they are not falling for anything it
      is just cause and effect.

      Pagan jim
      James Quinn
  • No...I don't, not really.

    [i]If you?re already tired of the Apple iPad media blitz, unfortunately you?ll have to sit tight as it?s only going to get bigger in the coming weeks until the tablet is released on April 3.[/i]

    Why will I have to "sit tight"? Is something wrong with the remote control on my TV that will prevent me from changing the channel? And the tuning key on my car audio system that will prevent me from changing stations?
    Hallowed are the Ori
  • RE: iPad makes its television commercial debut during Oscars broadcast

    Did you notice the e-mail contacts scrolling part at the 22nd second? I did :) Just have look if you want
    http://bit.ly/bjg4uw
    fartikansmea