iPhone dominates in mobile Web traffic, Android already on its way up

iPhone dominates in mobile Web traffic, Android already on its way up

Summary: Some interesting mobile Web traffic numbers were released today from AdMob Mobile Metrics that put the Apple iPhone way ahead of the other smartphones. How far, you ask?


Some interesting mobile Web traffic numbers were released today from AdMob Mobile Metrics that put the Apple iPhone way ahead of the other smartphones. How far, you ask? Well, let's just say that the iPhone is totally dominating with almost 50 percent of mobile Web traffic from smartphones in the U.S.

That's quite a lead.

AdMob bases this data from the 1,000 apps and 6,000 publishers that use AdMob to track their traffic. Although it may be skewed somewhat, the numbers come from a relatively large sample, gathering data from more than 7 million iPhones.

So, who are our runner-ups? In second place is the RIM BlackBerry 8300 (Curve) with 9.1 percent of mobile Web traffic, third place is another RIM BlackBerry, the 8100 (Pearl), with 6.9 percent,  and in fourth is the Palm Centro with 6 percent of mobile Web traffic.

In August 2008, the iPhone made up just 10 percent of mobile Web traffic, meaning it has skyrocketed to its almost 50 percent mark in just six months. BlackBerry's traffic had decreased from 32 percent to 21 percent, and Windows Mobile declined from 30 percent to 13 percent. Ouch.

All this is based on U.S. numbers, but worldwide, smartphones running on the Symbian OS are still holding the majority of the share. The Symbian OS has mostly Nokia phones and holds 43 percent of mobile Web traffic. That might sound like a lot, but it's actually down from 64 percent in August. Guess who's responsible for the decline? Yep, it's the iPhone, whose numbers went from 4 percent in August to 33 percent on a worldwide basis.

Could this drastic change in mobile Web traffic be due to the fact that the Apple iPhone is one of the only phones with full browsing capabilities and a plethora of Web apps? That being said, there's one other phone rising from the ashes of those with declining numbers. The Android has gained a 5 percent share only three months after it was launched. Both the Android and the iPhone share similar features, which may be why their numbers are going up, and the others are going down.

Where will the numbers go from here? Will the iPhone continue to rise, holding a monopoly over the other smartphones? Or will RIM and Android join the iPhone in the VIP room?

[Via TechCrunch]

Topics: Hardware, Android, Google, iPhone, Mobility, Operating Systems, Smartphones, Software

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  • WAP is Dead. Browsing desktop-style is King.

    ..and Apple was first to make it happen in a sea of pathetic WAP-enbled sites and devices.

    If android browsers can do an even better job than safari on the iPhone, more power to them.

    But at the end of the day, the real story is that WAP is dead. ANY given site on the web must display intelligently on a modern hand-held device. If it can't, you are down for the count.
  • What happened to the Storm?

    I was just arguing with a guy the other day that the Storm is Rim's knife at a gun fight. I sure would have liked to have this data available then. He just KNEW that everyone thought the Storm was the second coming.
    • Depends on the use needed

      My guess would be that the majority of iPhones where purchased by those that feel the need to surf the web in search of menial or relativelly unimportant information, where as the Storm was purchased by those more interested in retrieving email and the such.

      Add to that the fact that many Blackberry devices are connected to a corporate email system (as opposed to many with the iPhone where an web based email is used) would most definatelly show the numbers presented above.
      • You're not very good at guessing are you? (nt)

      • Perhaps you should surf the web...

        and find the meaning of 'menial.'

        I do not think it means what you think it means.
  • Has anyone read the actual report?

    This comment from the report throws some light on the figures...

    [i]AdMob now also serves mobile ads into iPhone applications. The traffic from these applications is included in the Metrics report.[/i]

    So the iPhone figures include ads placed in apps and not just web browsing requests as is the case for all other smartphones.

    And when did the app store launch?? July 2008??

    So basically...

    1) app store launches
    2) number of apps grows at a huge rate
    3) AdMob people see an opportunity and within a month or so they are serving ads into downloaded apps
    .... 6 months later...
    4) hey presto! the number of ads they serve to iphones has skyrocketed and AdMob offer this as a measure of iphone web use compared to other smartphones (on which they don't serve ads into downloaded apps).

    c'mon guys... look a little deeper before making these claims!!!
    • much better stats than AdMob's


  • Good looking stats there

    Looking at the mobile browser graph it appears the iPhone
    is floating around the 25% mark and climbing overall. If
    you add the iPod Touch numbers into that you come pretty
    close to what adMob had indicated. I wonder if they break
    it out like that? It also appears that these 'global' stats
    leave nokia holding steady, but overall Safari on a touch or
    iphone leaving it in the dust. I am presuming that Opera is
    on a windows mobile device, which is in steep decline,
    again mirroring the AdMob numbers. I'm amazed that
    blackberry and the rest are so low though. Blackberry,
    while being creamed by the touch/iphone combo is
    appearing to gain some ground.
  • Dumb Question:

    I don't have a smart phone yet so I haven't really looked at them as I have no great need but I would like a new toy. However, one comment in the article jumped at out me and that was the suggestion that the IPhone "is one of the only phones with full browsing capabilities."

    What does that mean? Do the Blackberries such as the Storm not have "full browsing capabilities"? What does it mean to have "full browsing capabilities?"

    A Newby
    • iPhone not the only one

      While the std Blackberry browser isn't much chop, you just need to instal a browser like Opera and the Storm has full browsing capabilities.

      Don't believe all the hype thrown around about how much better the iPhone is at everything than anything else out there - it's just not true.

      It's horses for courses - in a nutshell the internet experience on the iPhone is better and the messaging experience on the Blackerry's is better.

      Best thing to do is go into your local store and try the iPhone and Storm out - or if you've got friends with them try theirs.