Nintendo 3DS turns Flame Red for the holidays, but will it put sales in the black?

Nintendo 3DS turns Flame Red for the holidays, but will it put sales in the black?

Summary: The 'Flame Red' Nintendo 3DS will be available September 9 for $170, just ahead of the launch of franchise hits like Super Mario 3D Land and Mario Kart 7 for the 2011 holiday season.

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It may be early August but Nintendo is already prepping for the upcoming holiday season. With the Sony PlayStation Vita no longer a threat in America and the U.K. this Christmas, Nintendo needs to get the 3DS into as many hands as possible to keep the system relevant to game developers and retailers. So along with dropping the handheld console's price to $169 on August 12, Nintendo is also introducing a Flame Red 3DS to coincide with the launch of Star Fox 64 on September 9.

In response to criticism that the 3DS lacks console-moving games, Nintendo plans on launching Super Mario 3D Land in November, and Mario Kart 7 in December, as well as eight new games from Ubisoft by the end of this year. These titles are in addition to other promising titles like Cooking Mama 4, Kirby Mass Attack and the more quirky games like Pet Zombies that are also geared for this holiday.

If uptake of the 3DS is still poor despite the price drop and the launch of its first-party titles and minimal competition from other handheld consoles, then Nintendo would really be in trouble. Until then, I think the 3DS still has an opportunity to beat the chicken-and-the-egg game so hopefully the 3DS's Flame Red color will bring red hot sales, and not the color of its bottom line after this holiday season.

[Source: BusinessWire, Majesco Entertainment press releases]

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  • RE: Nintendo 3DS turns Flame Red for the holidays, but will it put sales in the black?

    They did the same thing with the Wii and made a "limited edition" red case version when Super Mario Bros was released...That version didn't sell, infact the store I work at still has 3 in stock, with people favouring the white or black version. Cant see this colour change making any difference in their sales...
    ian2s1
    • RE: Nintendo 3DS turns Flame Red for the holidays, but will it put sales in the black?

      @ian2s1 I suspect your store is unusual in that they still have the red ones. I worked at Gamestop when those were available, and my store (and all of the stores within about an hour's drive from my store) were sold out almost constantly. I wouldn't be surprised in the slightest if the colour change helps to boost sales.
      Caggles
  • RE: Nintendo 3DS turns Flame Red for the holidays, but will it put sales in the black?

    Your first related link tells why it won't sell:<br>"Price cut or not, the 3DSs biggest flaw is still clear: there are no games"<br>+1 to that. Plus, $250 was WAY too expensive for a portable gaming system (heck, even $170 still pushes it) when people (read: parents) generally don't want to pay big money for something their kids will lose/break/get all sticky/want to abandon with the inevitable next hardware revision.
    jmwells21
    • RE: Nintendo 3DS turns Flame Red for the holidays, but will it put sales in the black?

      @jmwells21
      sorry but most handhelds are 170...the DSiXl is the same price as the 3DS now so i think most parents would buy that for their kid.
      KTOWNCHICK
  • RE: Nintendo 3DS turns Flame Red for the holidays, but will it put sales in the black?

    I dont know why anyone buys these things as they are not 3D in anyway. they have cgi looking graphics but in no way have 3D characteristics. nothing jumps out the screen or appears to be touchable. How can they advertise these as something they are not?
    Fletchguy
  • RE: Nintendo 3DS turns Flame Red for the holidays, but will it put sales in the black?

    Yawn.

    No, wait... yawwwwn.
    mnemennth
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  • RE: Nintendo 3DS turns Flame Red for the holidays, but will it put sales in the black?

    i`m buying the flame red 3DS....and i think the price drop will boost sales. I know alot of people who are buying a 3DS now. I think it`s too soon to be calling doom and gloom. The 3DS has only be out for 5 months now. It takes time to build a library of games. Is everyone forgetting the drought the DS had and it`s one of the best selling handhelds to date.
    KTOWNCHICK