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The ToyBox

Ricardo Bilton & Gloria Sin

Nintendo, American Heart Association team up to promote Wii Fit

By | May 18, 2010, 1:19am PDT

Summary: Nintendo and the American Heart Association have teamed up for a new health and sports initiative launching just in time for summer.

It turns out that gaming can actually be good for your heart. Well, so long as it involves using a Nintendo Wii Fit balance board.

Nintendo and the American Heart Association have teamed up for a new health and sports initiative launching just in time for summer.

According to the AHA, almost 70% of Americans don’t get the recommended level of physical exercise each week. With the “active play” initiative, the AHA is recommending at least 60 to 150 minutes of moderate physical activity per week, depending on age.

Some new editions of Nintendo Wii products will be shipping in AHA-branded boxes, starting very soon. That includes the Wii, Wii Fit Plus and Wii Sports Resort. CNET also speculates they’ll tie in the recently-announced Wii Vitality Sensor, which monitors heart rates and gives feedback to reduce stress.

The AHA seems to have recognized that gaming is a popular activity in the U.S., so it seems like a smart way to try to encourage exercise - although I don’t know how much this will benefit Nintendo sales.

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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RE: Nintendo, American Heart Association team up to promote Wii Fit
Loverock Davidson 18th May 2010
I'm glad to see Nintendo and the AHA team up like this but I have to question why Nintendo is doing it now? They have had games for physical fitness for a while. I have one called My Fitness Coach which doesn't require the wii fit board but gives you the option of using handweights and a balance ball and its quite the workout.

I'd really like to try the EA Active, if anyone has used it I'd like to hear feedback on it.
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RE: Nintendo - Where Have You Been?
davefuze 18th May 2010
We have been working with 5000 kids with Interactive Technologies - WE FiT - at FUZE Fit For A Kid! Nintendo was not interested in even responsing to our press release over 2 years ago. Was it technology or the recent press? Kids will not adhere to a single platform.

We have worked with over 5,000 children 5-16 yrs. This is not news for us as we are one of the only youth-only fitness centers featuring a blending of new technologies and traditional fitness and exercise to get and keep kids of all shape, sizes and skills fit.
www.fuzefit.com
@davefuze If the promo video is anything to go by, you got one heck of a tech filled room there. Looks like a modern day "Little Gym" facility if you guys have those in your area.
I'm glad to see Nintendo and the AHA team up like this but I have to question why Nintendo is doing it now? They have had games for physical fitness for a while. I have one called My Fitness Coach which doesn't require the wii fit board but gives you the option of using handweights and a balance ball and its quite the workout.

I'd really like to try the EA Active, if anyone has used it I'd like to hear feedback on it.

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