The ToyBox

Ricardo Bilton & Gloria Sin

Nintendo cuts DS Lite price to $99

By | May 31, 2011, 9:11am PDT

Summary: Nintendo is joining the pre-E3 price cut fray as it drops the price of the DS Lite to $99.

If any news serves as an indication that E3 is drawing near, it’s hardware price cuts. Joining Sony and (perhaps) Microsoft, Nintendo is the latest to announce a special deal on one of its consoles.

In this case, it’s the Nintendo DS Lite, which is getting a price drop to $99 down from $129. The cut is set to take effect as of June 5th - two days ahead, if you recall, of Nintendo’s pre-E3 press conference. The cut will be joined by a red repackaging of six of the DS’s biggest Mario titles, including New Super Mario Bros. and Mario Kart DS. Sadly, the games don’t seem to be getting a similar drop in price.

Nintendo cut the price of the Wii earlier this month to $150, signaling that the hardware is on its last legs as the company’s next console, code-named “Project Cafe” moves to take over. Nintendo is expected to unveil the console next week.

Nintendo’s announcement comes shortly after Sony announced a new PlayStation 3 Call of Duty: Black Ops bundle and speculation that Microsoft plans to drop its 250GB Xbox 360 with Kinect bundle to $299. If there is any time to invest in a new console, this is it.

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Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications.

Disclosure

Ricardo Bilton

Ricardo Bilton has no investments that may conflict with his work with ZDNet. Similarly, he has not worked with any companies that he may write about in his technology coverage.

Biography

Ricardo Bilton

Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications. He lives in New York, and is a graduate of Amherst College.

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