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Ricardo Bilton & Gloria Sin

NYT's Pogue starts revolution vs. carriers' 15-second voicemail delay

By | July 30, 2009, 2:34pm PDT

Summary: You know that monotonous introductory message that plays every time you want to leave a voicemail? “At the tone, please record your message. When you have finished recording, you may hang up, or press 1 for more options. To leave a callback number, press 5.” Ever want to just skip over it…and, you know, leave a voicemail? The [...]

You know that monotonous introductory message that plays every time you want to leave a voicemail?

“At the tone, please record your message. When you have finished recording, you may hang up, or press 1 for more options. To leave a callback number, press 5.”

Ever want to just skip over it…and, you know, leave a voicemail?

The New York Times‘ David Pogue does. In fact, he’s fed up with the idea that the message — which is 15 seconds long, he counted — may really be an underhanded ploy by carriers to run up your plan’s minutes.

Using some rough math, Pogue estimates that 15 seconds really adds up:

We’re PAYING for these messages. These little 15-second waits add up–bigtime. If Verizon’s 70 million customers leave or check messages twice a weekday, Verizon rakes in about $620 million a year. That’s your money. And your time: three hours of your time a year, just sitting there listening to the same message over and over again every year.

So Pogue’s starting a campaign. A “Take Back the Beep” campaign, in fact. And he says the only way to be heard is to tell carriers yourself, using the methods below:

In the meantime, Pogue’s got a little-known trick to skip the message:

STEP ONE. Press 1. If it’s Sprint, you get the beep, and you’re done. If you hear an error recording, go on:

STEP TWO. Press *. If it’s Verizon, you get the beep. If not:

STEP THREE: Push #. You get the beep for T-Mobile or Cingular.

You have to pause after each one, and you have to keep listening. But it’s one small way to fight back. Remember: One Star Pound.

What do you think of the message? Much ado about nothing, or worth calling someone about? Say your piece in TalkBack.

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Topics

Andrew J. Nusca is editor of ZDNet and SmartPlanet.

Disclosure

Andrew Nusca

Andrew J. Nusca does not hold any investments in the technology companies he covers.

Biography

Andrew Nusca

Editor

Andrew J. Nusca is an editor for ZDNet and SmartPlanet. As a journalist based in New York City, he has written for Popular Mechanics and Men's Vogue and his byline has appeared in New York magazine, The Huffington Post, New York Daily News, Editor & Publisher, New York Press and many others. He also writes The Editorialiste, a media criticism blog.

He is a New York University graduate and former news editor and columnist of the Washington Square News. He is a graduate of the Columbia University Graduate School of Journalism. He has been named "Howard Kurtz, Jr." by film critic John Lichman despite having no relation to him. He lives in his native Philadelphia with his wife, cat and Boston Terrier.

Follow him on Twitter.

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Wait...can't you just press '#"?
Geedavey 3rd Aug 2009
On my carrier this cuts off the blather and takes you
straight to the beep. It's the easiest thing and saves me
literally seconds a day! Is that not commonly known?
0 Votes
+ -
Just beep it
Andrew Mager 30th Jul 2009
I am not a fan of voicemail, or the explanation of how to use it. Go
Pogue!
Love it, the same waste of time and money occurs eaach time I go to check my voicemail messages. I'll try the 1 * # and see if it works here in Aus with the carrier 3.
My pet peeve is the "Listen carefully; our menu of options has changed." As if
0 Votes
+ -
Just put it in your message.
XXP 31st Jul 2009
Unfortunately Mr. Pouge's work is still, essentially, "much ado about, like, whatever".

I agree with his complaint in this case, but complaining directly to the phone companies is only certain to get your file marked as a complainer.

Two alternate steps:
1. put your system's beep-around in your custom message: "Hi, this is me... not here... press 1 (or "star" or whatever) now to leave me a message."

2. Tweet &/or Facebook &/or blog about your irritation. Make public noise. Not in your file, but in the phone company's face.
0 Votes
+ -
Wait...can't you just press '#"?
Geedavey 3rd Aug 2009
On my carrier this cuts off the blather and takes you
straight to the beep. It's the easiest thing and saves me
literally seconds a day! Is that not commonly known?

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