PC vs. Mac: 'If you're ready to compromise, you call me'

PC vs. Mac: 'If you're ready to compromise, you call me'

Summary: After almost four months of silence, another two editions of Apple's "Get a Mac" advertising campaign have arrived, this time pounding their chests about the same talking points: a PC may be faster, but a Mac has no viruses and no headaches.And what do you know, the redheaded girl in the video recalls, without emulating entirely, Lauren from the first entry in Microsoft's "Laptop Hunters" ad campaign.

SHARE:
TOPICS: Apple, Hardware
196

After almost four months of silence, another two editions of Apple's "Get a Mac" advertising campaign have arrived, this time pounding their chests about the same talking points: a PC may be faster, but a Mac has no viruses and no headaches.

And what do you know, the redheaded girl in the video recalls, without emulating entirely, Lauren from the first entry in Microsoft's "Laptop Hunters" ad campaign.

Here's a look:

"Top of the Line"

"Surprise"

These ads ring hollow to me. Instead of focusing on Apple's strong points -- heck, Snow Leopard is around the corner -- it's focusing on bashing PCs.

Why Apple continues to dive down the petty and personal hole is beyond me. Instead of relying on Mac's strong suits -- that it can do what you want to do quicker and more simply -- Apple is simply chiding Windows-based PCs for things it's just as susceptible to.

As anyone who's been around a TV during an election, political ads run the same way: far more negative ads are run than positive ones, and even though people don't like them, the message rings stronger.

The problem, it seems, is that there's no "post-election" time to forget all that's been said in the name of competition.

Still, Apple remains the underdog, despite a more discussed ad campaign, and it's in the company's interest to snipe at the market leader. So perhaps the campaign is effective after all.

But ads like this are not making anyone with an Apple logo on the back of their laptop feel any better about their purchase. Easier to use, perhaps; a symbol of holier-than-thou posturing, soon to become.

Topics: Apple, Hardware

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

196 comments
Log in or register to join the discussion
  • Every Cult has to have someone to hate....

    If they didn't have Windows to bash they would just be an over priced office tool. They have to keep the anger alive in order to keep the minions buying.

    If you step back and look at a Laptop/PC as a tool to get a job done. You normally want to get the biggest utility for the least amount of money.

    Unless you want to impress your friends.....
    phess11
    • Part of getting the job done is having a computer that just works. And, if

      style and reliability did not matter, we would all
      be driving Chevrolet Vegas. Most people want
      something more . . . .
      DonnieBoy
      • Driving

        "Part of getting the job done is having a computer that just works. And, if style and reliability did not matter, we would all be driving Chevrolet Vegas."

        Excepting that *your* predictions have been that soon, everyone will be driving 1972 Ford Pintos--netbooks with the browser being the OS.

        While it may cost more to buy and operate, I'd rather drive a Dodge Challenger SRT-8--a lightning fast PC.
        M.R. Kennedy
        • Wish the car comparisons would go away.

          A more accurate comparison would be between two different brands of 9/16 wrench. I don't care much what my 9/16 wrench looks like and to a large extent one is pretty much the same as another.
          cornpie
          • Spoken like a person who doesn't work with tools

            you can tell at 9/16 Snap-on from a All-Trade from a Craftsman. Not everyone needs the extra quality, but you can feel it in your hand.
            tzcannon
          • The difference here is

            SnapOn doesn't come around regular, times are tough for them with so many mechanics loosing jobs and not paying off I guess and have had an issue with a return. Craftsman you can get different varieties of same tool depending on your wallet and always can goto store and exchange with 0 hassle. All Trade - haven't heard that name before. Mac Tools is no longer in the game either. We are stuck with Craftsman.
            Northlite
        • Challenger?

          Try a Ferrari or McClaren with PC hardware and Linux as the OS. Now your talking the best of speed and looks. ]:)
          Linux User 147560
          • Uh oh,

            You said the "L" word. Prepare to be smeared by every yahoo on ZDNET...now!
            apostate
          • And the worse

            when it comes to compatibility and acceptance from companies that develop software that real world people want and need.
            bobiroc
          • Exhibit A


            *BUZZ* - Sorry Yahoo #1, but Linux hardware support out-of-the-box is often the best of the three. Try using Linux some time.
            apostate
          • Learn to read

            Gee I just re-read my post and I said software acceptance and compatibility and from that you got hardware. Why don't you learn to read. I do use Linux if the situation calls for it. I have a few Linux servers for specialized tasks and use Ubuntu on some old Laptops for my School's special services program that needed a basic computer for the special needs kids to get on the internet and do basic typing and skills and I use OpenOffice for that.

            But if you want to talk hardware then that is fine. While Linux will install and detect a lot of different hardware you do not always get the full features of that hardware. Not to mention I have come across many drivers that had to be compiled before I could install them. I sure hope you are not saying that Linux has better hardware support overall because you know that is not true. There have been plenty of wireless cards and other hardware that there are no drivers for that I can find or the "Linux" community can find.
            bobiroc
      • And that's why ...

        ... people don't generally buy those $400 loss-leaders from Dell or HP. They spend $800 to get the same specifications as Apple has for $1200.

        As for simplicity, the average user has absolutely no difficulty using their PC. As evidenced by the overwhelming preference of users for Windows-based PCs.
        M Wagner
        • Poor logic

          "They spend $800 to get the same specifications as Apple has for
          $1200."

          Bull

          "As for simplicity, the average user has absolutely no difficulty using
          their PC. As evidenced by the overwhelming preference of users for
          Windows-based PCs."

          That statement is illogical; you just simply can not conclude the latter
          from the former. That is like saying the average user had no problem
          setting the VCR.
          SpiritusInMachina
          • PowerMac or Dell XP Series Tower FACTS

            Dell
            ====

            Intel? Core? i7-920 processor(8MB L3 Cache, 2.66GHz)
            OPERATING SYSTEM Genuine Windows Vista? Home Premium Edition SP1, 64-Bit
            WARRANTY AND SERVICE 2Yr Ltd Hardware Warranty, InHome Service after Remote Diagnosis
            4GB Dual Channel DDR3 SDRAM at 1066MHz - 4 DIMMs
            HARD DRIVE 750GB 7200 RPM SATA Hard Drive
            OPTICAL DRIVE Dual Drives: 16x DVD-ROM Drive + 16x DVD+/-RW w/ dbl layer write capability
            MONITOR 20.0" Dell ST2010 HD Widescreen Monitor
            VIDEO CARD nVidia GeForce GT 220, 1024MB
            SOUND CARD Integrated 7.1 Channel Audio
            SPEAKERS Dell AX510PA 10W Attached Speaker for Dell Flat Panel Monitors

            $1,440.80

            Apple
            =====
            One 2.66GHz Quad-Core Intel Xeon "Nehalem" processor Two 2.26GHz Quad-Core Intel Xeon "Nehalem" processors
            3GB (three 1GB) memory 6GB (six 1GB) memory
            640GB hard drive 1 640GB hard drive1
            18x double-layer SuperDrive 18x double-layer SuperDrive
            NVIDIA GeForce GT 120 with 512MB

            $2,499.00


            Myth dispelled. This was pulled today. Go try it yourself. I even added a few upgrades to the peripherals of the Dell. Logic guy, you can talk semantics all you want...but maybe you shouldn't. Your zealously is showing.
            apostate
          • Zealously

            First, the fact that you can't see that there is NOT a one-to-one
            correspondence here is sad. Also, as I have repeatedly pointed out,
            Dell routinely uses crappier components at each stage of the build.
            This is common knowledge, and is reflected in their return rate. That
            you think that simple spec lists suffice to determine system
            equivalence is telling.


            "Logic guy, you can talk semantics all you want...but maybe you
            shouldn't. Your zealously is showing. [sic]"

            As for logic, you have not refuted or shown to be invalid my
            contention that your logic is flawed. It is not semantics, You simply
            can NOT reach the conclusion you reach. It is illogical, as my analogy
            makes clear.

            My what?!?
            SpiritusInMachina
          • Crappier Components?

            Hmm Lets see what the Dell is made of in most cases:

            Intel Processors
            Intel Motherboard
            Ram by Crucial, Micron, Samsung (to name a few)
            Hard Drives by Western Digital, Maxtor, Seagate, etc..
            ROM Drives by Lite-ON, Sony, and other major brands that I do not care to look up
            Video by Nvidia and ATI

            Who makes Apple's components that are so vastly superior that you feel that they are such a high standard

            They use the same core components if you took the time to take one a part and I am fairly positive that at least some of their boards are manufactured by ASUS.
            bobiroc
          • I see...

            ...Deus has taken on the role of site punchbag.

            Tragic.
            Sleeper Service
          • One-to-One Achieved

            I agree that the cheap dell laptops and desktops
            use crap components to save costs. However, the
            high end XPS models (like the one posted above)
            use the same stuff the Mac's do - and at a
            fraction of the cost.
            p0figster
          • Particular XPS configs do not achieve one to one

            First, not all the XPS models are high end, though the ones that are
            are not so bad. (I have experience with several of them, having done
            OSX86 installs on them.) But there is, again, not a one to one
            correspondence. Once you add things to get the machines close to
            specs, such as Vista Ultimate, Firewire, etc., the cost differential is not
            that extreme. Even then, Dell's motherboard fabtech is shoddy, which
            is why their return rate, even of the high-end systems, is higher than
            it was when they started out, and higher than comparable brands,
            even other Wintel manufacturers.
            In the end there is still sometimes a price difference of a couple
            hundred dollars, mostly in Dell's favour. But it is hardly what is implied
            by the OP, or by the phrase "fraction of the cost."

            Simple lists of main components, as bobiroc makes, do NOT paint a
            usefully complete picture, as just about anyone who builds PCs can
            attest. Quite a bit of research needs to go into details before making
            purchase decisions. That is why NewEgg has user reviews. Reading
            these gives a good indication why two similarly spec'ed motherboards
            are priced so differently.

            Also, it is all well and good to list component manufacturers, like, say:
            Ram by Crucial, Micron, Samsung (to name a few)
            Hard Drives by Western Digital, Maxtor, Seagate, etc..
            ROM Drives by Lite-ON, Sony, and other major brands that I do not
            care to look up
            Video by Nvidia and ATI

            But not all RAM costs the same, either, the WD is not the same price
            as a Maxtor, and different brands offer different quality at different
            price points. The use of more expensive components yields more
            expensive Dells, just as it does Apples.
            Nor, BTW, does Dell use all those manufacturers. That list was clearly
            pulled not from Dell but from a general list of component OEMs.
            AFAICT, Dell does not sell Maxtor drives, or anyone besides WD and
            Seagate. Nor do they sell systems with Sony optical drives, etc..

            That list in entirely disingenuous. Dells are not made of many of those
            things in ANY case.
            SpiritusInMachina
          • Um...

            Actually, I think you can. The majority of
            people who owned VCR's could work it - they
            played movies the way they wanted it to, they
            could rewind, fastforward - do the important
            stuff no problem. Now, could they all set
            their times? No. Were some VCRs easier to set
            the time with? Of course. A Mac is the VCR
            with the easier to set time - it was more
            expensive, but hey! you got your time set! A
            PC is the inexpensive VCR you bought because it
            JUST WORKS. Maybe it'll break sooner, maybe it
            doesn't have all the fancy features, but most
            people bought it because they could do what
            they wanted to with it.

            I would be very surprised if a legitimate poll
            determined that the primary concern of people
            buying a computer was the ability to "easily"
            manage their photos and make movies. I would
            be much less surprised if the majority said
            that they wanted to be able to type up
            documents, get on the internet and listen to
            music/watch movies/look at pictures. The REAL
            basics.
            p0figster