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Philips Cinema 21:9 3D HDTV set to take over living rooms soon

By | September 2, 2010, 8:56am PDT

Summary: Philips has taken its Cinema 21:9 Platinum TV and gone 3D, making this display the “world’s first cinema proportion 3D TV.”

Philips has taken its Cinema 21:9 Platinum TV and gone 3D, making this display the “world’s first cinema proportion 3D TV.”

Currently being shown off at IFA 2010, the 58-inch Cinema 3D TV obviously boasts a 21:9 widescreen ratio, and it uses Direct LED Pro and Ambilight Spectra 3 technology for improved illumination, shadows and colors onscreen.

The 3D LED display will also sport a 2,560 x 1,080 resolution and 400Hz picture processing, but no 2D conversion, which seems a bit strange. In the box, consumers will also get two pairs of 3D-ready glasses and an integrated 3D signal emitter.

The Cinema 21:9 3D TV will launch this month first in the Eurozone and the United Kingdom for €4,000 ($5,126) and £3,500 ($5,381) respectively. No word on when it will be released in the United States just yet.

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Philips Electronics N.V., Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

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Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

Talkback Most Recent of 4 Talkback(s)

  • RE: Philips Cinema 21:9 3D HDTV set to take over living rooms soon
    No 2D conversion means, you are forced to put on the glass and watch 3D, if you decided to watch Television ?
    ZDNet Gravatar
    mKind
    2nd Sep 2010
  • RE: Philips Cinema 21:9 3D HDTV set to take over living rooms soon
    Yeah, I'm not gonna keep 3D glasses on all day should I want to casually glance at the set when it's on. This would be a special purpose set.
    ZDNet Gravatar
    predcon
    3rd Sep 2010
  • RE: Philips Cinema 21:9 3D HDTV set to take over living rooms soon
    I am definitely NOT buying 3D TVs, from any company. Why? You may ask, well the simple reason is that unless the big filmmakers start making a lot of 3D films very soon, there will be very little to see. Especially till they get onto TV screens......
    Due to the high cost of cinema seats for 3 D films, customers are staying away.....
    So I will wait a few years and see what eventually happens...
    regards
    Andy
    ZDNet Gravatar
    der_fisherman
    4th Sep 2010
  • RE: Philips Cinema 21:9 3D HDTV set to take over living rooms soon
    Looks very nice, have been waiting for 12 months for this 2. generation 21:9. Money in the bank ready to buy.

    But it seems Philips blew it this year, the front screen is reflective, even the specs on their web site states non-reflective. Also the 8000 states non-reflective, even its very reflective.

    http://www.youtube.com/watch?v=5R2WZBtcWTg&feature=rec-exp_stronger_r2-2r-2-HM

    http://www.youtube.com/watch?v=_GIf_bnhB6A&feature=related


    How can Philips expect us to pay 4.000 euro for a TV set which can only be used in dark rooms - even in a dark room lamps, candle lights etc will mirror in the picture, not to mention TV viewing during day time on a enormeous 58" reflective screen - what a dump !

    Further it dosnt support full internet - why may we ask - TV seen on internet is hot now - what a dump of 4.000 euro.


    I suppose we now have to wait another year till a 21:9 with proper specs and features will be available - hopefully from Sony or other manufacturer with better menues and software. I could live with bad menues and software - but adding reflective screen and no internet support for movies its just too many problems for 4.000 euro


    The positive to say is - if the specs are reliable - that it includes HD DVB-T, DVB-C and DVB-S tuners.
    ZDNet Gravatar
    PeterHerz
    16th Sep 2010

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