The ToyBox

Ricardo Bilton & Gloria Sin

Pink DualShock 3 for PlayStation controller to drop September 21

By | September 10, 2010, 8:31am PDT

Summary: Who needs a DualShock 3 wireless controller in boring black when you can have one in pink? Don’t worry, this will become a reality this month.

Who needs a DualShock 3 controller in boring black when you can have one in pink? Don’t worry, this will become a reality this month.

For $54.99, the bubblegum-shaded wireless controller for Sony PlayStation 3 will be available on September 21.

In accordance with Joystiq, it is a bit peculiar that Gamestop advertises this gaming peripheral as the “exclusive color for female gamers and households with kids.” While pink isn’t exactly the most common color seen on gaming devices (I’d argue that white is the most gender-neutral choice), that isn’t to say there aren’t buyers outside of these demographics who might want a little extra color in their lives.

Any takers?

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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