Redbox developing online subscription-based streaming service

Redbox developing online subscription-based streaming service

Summary: Watch out, Netflix. Redbox is finally looking to give the online rental giant some more competition.

SHARE:
TOPICS: Amazon
5

Watch out, Netflix. Redbox is finally looking to give the online rental giant some more competition.

We actually should have seen this one coming a long time ago given that Redbox sent out a survey to its customer base last spring regarding an online video service for $3.95 per month.

According to Bloomberg, "Redbox film-rental division is working to develop a subscription streaming service, setting up potential competition with Netflix Inc. and Hulu LLC."

Bloomberg also cites that Redbox has a partner with an "an existing digital player" already lined up. Given that Amazon has already announced its plans launch a subscription-based streaming program itself, that would seem like the obvious answer. But the obvious is never much fun, so maybe we're in for a real surprise.

However, Redbox hasn't announced price points or a launch date just yet. If Redbox really sticks to that $3.95 per month plan for unlimited streaming (compared to Netflix's $7.95 monthly fee for Watch Instantly), we'll have a real battle going.

Redbox already has 30,000 DVD rental kiosks nationwide, but the days of going out to rent a movie are all but gone. If Redbox wants to stay in the rental game, it's time to get that content online where Americans don't have to run around for it.

Topic: Amazon

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

5 comments
Log in or register to join the discussion
  • RE: Redbox developing online subscription-based streaming service

    Lets see what they have to offer on their subscription. $3.95 is pretty cheap. Although it doesn't bother me to go to the kiosk since I pass by one every day its easy to pick up a movie or drop one off.
    Loverock Davidson
    • I'm guessing that the $3.95 won't be for the current releases,

      and will likely be for the older releases, from perhaps a year or more, and that for the more current releases, there will be another fee to contend with.
      adornoe
  • RE: Redbox developing online subscription-based streaming service

    Sure, the pricing is great. However, Netflix is installed in just about any device that has a screen or attaches to a screen. It will be difficult to achieve that in short order. And without the screens there is no competition.
    habraham
  • RE: Redbox developing online subscription-based streaming service

    The first company that streams movies to Puerto Rico (USA) and treat us like full US citizens and not second class, will have our bussiness. Netflix, apparently, doesn't know that Puerto Rico is a territory of the US and even though they "graciously allow" us to rent the movies by usps, the streaming is off limits, half service, same price. That bussiness rationale, I dont understand.
    quique63
  • Streaming? So what!

    At best the picture is 720p regardless of what any of these streamer providers say. There's just too much compression and not enough bandwidth yet. If I'm gonna spend the time watching you can believe I'm gonna be at 1080p. Just keep the Blu-rays coming!
    SLYSRR