RIM drops Blackberry PlayBook to $199 for "limited time"

RIM drops Blackberry PlayBook to $199 for "limited time"

Summary: Confirming previous rumors, RIM is dropping the price of the PlayBook to $199.

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RIM's perpetually struggling PlayBook tablet may have a lifeline this holiday season.

Confirming rumors, RIM announced today that it plans to drop the price of the 16GB PlayBook to $199. The drop, however, isn't a permanent one, and is limited to retailers Best Buy, Wireless Giant, Staples, OfficeMax, Office Depot, Radio Shack and Wal-Mart.

With the price drop, the PlayBook finds itself at the same price as Amazon's Kindle Fire, which is a big deal. The Kindle Fire's price is considered one of its strongest assets, and RIM may steal away some potential buyers of Amazon's tablet with the PlayBook's almost impulse buy-worthy price.

But the price drop is bad news for the PlayBook, whose price has dropped a full $300 since its release earlier this year. While RIM says that PlayBook's new price is only a temporary one, it would come as a big surprise if RIM didn't cut its losses make the price drop stick.

Topics: BlackBerry, Mobility, Security

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39 comments
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  • Apple the only company making a profit in the tablet market

    Everyone else is losing money.

    It is a sick market. We all lose.
    toddybottom
    • RE: RIM drops Blackberry PlayBook to $199 for

      @toddybottom
      Apple is the only company making a profit in the OS market.

      Everyone else is losing money.

      It is a sick market. We all lose.

      Wait ... you're talking about the iPad and not Windows.
      anono
      • Master Joe Says...What?

        @anono What are you talking about? Assuming I can follow that rambling, you are suggesting that Microsoft doesn't profit off of Windows? If that's what you're suggesting, you have absolutely nothing to contribute to a conversation that had nothing to do with Microsoft or Windows in the first place, in addition to being as wrong as you could possibly get.

        --Master Joe
        SteelCityPC
    • RE: RIM drops Blackberry PlayBook to $199 for

      @toddybottom Yup toddybottom is right. No one else is right.

      It's a sick discussion. We all lose.
      athynz
  • RE: RIM drops Blackberry PlayBook to $199 for

    http://4zi.net/ez
    http://4zi.net/ez
    ghrdstger
  • RE: RIM drops Blackberry PlayBook to $199 for

    Must be AWESOME to spend tons of money & get NO returns! While Apple sells millions of devices for a "premium" price. I don't think anyone would've thought that the "tablet" market would be what "destroyed" legacy tech-companies! The media & pundits need to stop taking money from these dying companies & start reporting about the reality that's taking place. Every time these companies follow Apple into the "fire", they're wasting + losing valuable capital they could be putting to better use. Readers will remember who told them to buy today's latest "garbage". Now that Apple is earning billions from each of their devices, the competition is forced to ramp-up their efforts to compete, while ignoring the fact that it's an "all-in" manoeuvre! I don't expect to see any of these companies around in tech, within the next 5 years! You can only sell "crap" for so long, in a billion-dollar industry!
    SBMobile
    • RE: RIM drops Blackberry PlayBook to $199 for

      @SBMobile You need to stop drinking the iCoolaid...it's bad for your health.
      No arguing that Apple's products are hot now, but that won't last forever. RIM BB products were best there was a few years back, and they still have enough going for them to regain much of that back.
      If you just want one company telling you what to do, how to do it...then keep drinking the coolaid. Moron.
      baconator
      • RE: RIM drops Blackberry PlayBook to $199 for

        @baconator You are calling a guy a moron for stating that Apple has a virtual lock on the tablet market and no one has proven able to compete?
        Guess what - no one has proven to compete. And if RIM has to mark theirs down to 1/3 of the price of an iPad just to get back on the radar screen, that's certainly not showing that RIM is competing either.
        Moron.
        geolemon
      • RE: RIM drops Blackberry PlayBook to $199 for

        @baconator [b]RIM BB products were best there was a few years back, and they still have enough going for them to regain much of that back.[/b]

        I agree with the first part but IMHO they missed their chance with the latter. They've delayed the new OS, the PlayBook is all but in a fire sale, they've lost market share left and right... It sucks because RIM was great at one time but they've failed to keep up with the times and failed to bring a viable contender to the smartphone and tablet markets.
        athynz
    • RE: RIM drops Blackberry PlayBook to $199 for

      @SBMobile

      "Must be AWESOME to spend tons of money & get NO returns"

      Apple's ridiculously convoluted and restrictive returns process helps ensure that they have very few of them....very few people are patient enough to jump through all the hoops Apple makes you jump through....
      Doctor Demento
      • RE: RIM drops Blackberry PlayBook to $199 for

        @Doctor Demento Really? I've never had a problem. Simple trip to the Apple store and/or phone call.
        samalie
      • RE: RIM drops Blackberry PlayBook to $199 for

        @Doctor Demento <br><br>Convoluted? Really? <br><br><a href="http://store.apple.com/us/help/returns_refund" target="_blank" rel="nofollow">http://store.apple.com/us/help/returns_refund</a>

        Bring it back within 14 days for a refund. No restocking fee.
        msalzberg
      • RE: RIM drops Blackberry PlayBook to $199 for

        @Doctor Demento Okay I'll bite - what ridiculously convoluted and restrictive return policy? The one where I can bring the Apple product I purchased back to an Apple Retail Store within 14 days no questions asked and not have to pay a restocking fee? That one? You ARE right, extremely convoluted and restrictive...
        athynz
      • RE: RIM drops Blackberry PlayBook to $199 for

        @Doctor Demento

        I can't reply to anybody below me directly so.....this is the best I can do...

        I have no experience with any other Apple product return but I worked for at&t and was responsible for iPhone returns, the process was always confusing and convoluted, not just for customers but for employees as well, and many customers just gave up during the process. It was always confusing when you return it where, you had 30 days to return, but during the first 15 days you could return to either the Apple store or the at&t store, but starting on day 16 the return had to be through Apple alone...it seemed at least once a week we would have to call down to the Apple store to ask what to do about an iPhone return...we
        never got a consistent answer, customers were constantly forced to go back and forth from Apple to at&t and back again, it was ridiculous.

        And YES, the convoluted returns process was Apple's fault, returns of any other phone were trivial...there was never any difficulty.
        Doctor Demento
      • RE: RIM drops Blackberry PlayBook to $199 for

        @Doctor Demento The fact that you worked at an AT&T store and were not able to figure out the return policy say far more about you than it says about Apple's policy.
        non-biased
    • RE: RIM drops Blackberry PlayBook to $199 for

      @SBMobile

      Why would anyone want one vendor in any vertical? I value choice and buying the best product for my needs.

      While Playbook is lacking in content, the device is hardly "crap". Outside of more Touchpads for $99. The Playbook is the best tablet bargin.
      MobileAdmin
      • who want's hardware with nothing to do with it??

        @MobileAdmin ..hardware without content and software is a waste of money at any price.. that's the point..
        doctorSpoc
      • RE: RIM drops Blackberry PlayBook to $199 for

        @doctorSpoc

        What content? I have zero desire to pay for music / movies, with terrabytes of it via usenet / torrent why even bother paying for a lesser quality DRM ridden version? Soon as Playbook supports MKV I will thrilled. Have you seen the screen quality on Playbook? Having HDMI out is awesome and presenter mode allows you to play a movie and keep using the device without a hiccup. Playbook is the easiest device to move content on and off. Plug it in, it mounts as a drive and copy away. It even has built in WiFi sharing.

        Lack of Apps is a concern but I'm really just missing a handful from iPad. The trade off is a better browser where I don't need a App to view the website / content.
        MobileAdmin
      • RE: RIM drops Blackberry PlayBook to $199 for

        @MobileAdmin

        A consumer will be taking a big leap of faith by purchasing a PlayBook in anticipation of the rumored OS upgrade. This OS upgrade, which RIMM has delayed until Feb 2012 at least, will provide a significant enhancement of this product. That is, if RIMM actually delivers it. The OS upgrade could be Vaporware, after all.

        I would hope that RIMM actually delivers this OS upgrade. I haven't seen an actual case of a significant software announcement evolve into a Vaporware product in quite sometime but if RIMM is selling off the PlayBook stock than it could happen.

        BTW, you highlight quite a few significant PlayBook advantages. I do like the HDMI output capability.

        However, no tablet is a true stand alone device. Tablets are all designed to be part of a larger hardware/software ecosystem. In the case of Apple's iPad, the inclusion of an Apple TV and access to a WiFi network will allow wireless screen mirroring and/or AirStreamed video content onto a large HDTV screen. My personal experience with streaming video content purchased thru iTunes from my iPad to my HDTV using AirStream has been quite satisfactory. I was amazed at how well the 720p video looked even displayed on a 56" screen. Perhaps the next A6 iPad SOC will allow 1080p content to become part of the iPad experience.
        kenosha77a
    • RE: RIM drops Blackberry PlayBook to $199 for

      @SBMobile
      Dude! You must be in grade school. Have you never taken an econ class? Is "Monopoly" just a board game to you?

      A monopoly, which is what you are talking about, is dangerous to our economy. They increase the price to consumers and negate competition/choice. If that's what you want, keep banging your head against the wall.

      Competition is the reason Apple will eventually drop its price or risk losing market share. Its a difficult balance in a "competitive" landscape.
      ryork272