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Roku cuts pricing on three media players; starts at $59.99

By | August 30, 2010, 3:03pm PDT

Summary: Roku is getting more competitive with its pricing on a trio of the company’s set-top boxes, and there will be a new streaming support feature on one of them in the coming months.

Roku is getting more competitive by slashing the pricing on a trio of the company’s set-top boxes, and there will be a new streaming support feature on one of them in the coming months.

The Roku SD, HD and HD-XR media players now retail for $59.99, $69.99 and $99.99 respectively. Each box includes Wi-Fi, and then connectivity options gradually increase with each set.

Additionally, owners of the HD-XR box can look forward to 1080p streaming support to be included in a free software update that will roll out later this year.

Price drops are always welcome news. But the timing of the announcement is leading many sites to speculate that this has something to do with Apple’s upcoming “music-related” press event and the revamped Apple TV/iTV set-top box. We won’t really know for sure, however, if Roku has anything to fear until September 1.

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Roku Inc., Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

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Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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why roku beats apple "Itv"
TrishaDisha91 31st Aug 2010
I won't be paying 1.99 per episode on roku...and I don;t have to wear a pretentious black turtleneck
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fghkjk Updated - 31st Aug 2010
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why roku beats apple "Itv"
TrishaDisha91 31st Aug 2010
I won't be paying 1.99 per episode on roku...and I don;t have to wear a pretentious black turtleneck

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