The ToyBox

Ricardo Bilton & Gloria Sin

Sony announces 24-inch 3D display bundle for $499

By | June 6, 2011, 7:04pm PDT

Summary: Via a PlayStation-branded display and compelling bundle, Sony aims to increase 3DTV penetration in the most effective way possible: by making it more affordable.


Sony says it’s dedicated to 3D, and with the announcement of its new PlayStation 3D display, it’s proving it.

Announced at Sony’s press conference today, the PlayStation 3D display is a 24″ flatscreen that the company says is perfect for smaller spaces like dorm rooms.

Most interesting, however, is the display’s biggest feature. Via 3D glasses, the display allows two players to see entirely different screens simultaneously, eliminating the need for split-screen gameplay.

Better, of course, is that the television comes bundled with a pair of rechargeable 3D glasses, 6′ HDMI cable, and a copy of Resistance 3, one of the PS3’s flagship 3D titles. Sony is pricing the bundle at $499, which is no small bargain considering that the extra components cost more than $150 on their own. (Extra pairs of 3D glasses will cost $69. ) Sony says the the bundle will be available this fall.

The move is a significant one for Sony, which has struggled to increase 3DTV adoption rates. Of course, the biggest reason for this has been price - a hurdle that the 3D display bundle may just help the company to overcome.

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Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications.

Disclosure

Ricardo Bilton

Ricardo Bilton has no investments that may conflict with his work with ZDNet. Similarly, he has not worked with any companies that he may write about in his technology coverage.

Biography

Ricardo Bilton

Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications. He lives in New York, and is a graduate of Amherst College.
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Needs to be passive.
originalbryguy 8th Jun
Active 3D is dead technology. Make this a passive 3D display and I'd buy it. No one is going to pay 70 or more for glasses.
If it is $300 for a PS3 on top of this then I will pass.
Is it holographic?????

No - another 2D set with glasses.

No 3D yet wink
@tonymcs@...
What we need are holo decks LOL

OK I am a geek
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I just started making stereo photos again, with the help of Stereo Photo Maker (http://stereo.jpn.org/eng/). It aligns my shots automatically and processes them for viewing with any of several forms of stereo output. So far, I'm stuck with holding my old stereopticon up to my monitor. Would be nice to see affordable stereo monitors.
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I wonder why...
Naryan 7th Jun
Sony's having a hard time selling 3D because the whole thing is a fecking farce designed to drive the market.
Useless technology...
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Quadraphonic
TomMariner 7th Jun
When I was a wee lad, there was this sound technique that played four channels at once. Actually bought one and thought it was great -- not much media played on it, but it was cool. Years later we have 5.1, 7.1.

Not sure if I would put down the glasses part of this -- saw Avatar in 3D -- insane! But just like quadraphonic most of what is available is cartoon stuff where 3D is just another layer on the generating computer. Sony seems to be playing both ends of the chicken or egg story so it doesn't blow the entire investment.
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Security
tom@... 7th Jun
...fine. as long as I don't have to give Sony a password to watch 3D
3D with glasses is not real, i would never buy one of this crap
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Needs to be passive.
originalbryguy 8th Jun
Active 3D is dead technology. Make this a passive 3D display and I'd buy it. No one is going to pay 70 or more for glasses.

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