Sony Ericsson CEO says they turned down building Google's Nexus One

Sony Ericsson CEO says they turned down building Google's Nexus One

Summary: Sony Ericsson CEO Bert Nordberg has told a publication in Sweden that Sony was first asked to build the upcoming Google smartphone, the Nexus One, before HTC got the call - but they turned it down. Big mistake?

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TOPICS: Banking, Google, Telcos
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Sony Ericsson CEO Bert Nordberg has told a publication in Sweden that Sony was first asked to build the upcoming Google smartphone, the Nexus One, before HTC got the call - but they turned it down.

Big mistake?

According to an interview Nordberg had with the Sydsvenskan newspaper recently, the Sony Ericsson leader said that the company is not interested in building phones for any other brand, and if they are going to make it in the U.S. market, they'll do it on their own. (I don't know whether or not that is admirable, stubborn or foolhardy. You pick.)

Sony Ericsson is still partnering with Google on other Android-based phones (like the Xperia X10). However, and Nordberg says his company is already focusing on what they believe to be the next big realm of smartphones: gaming.

But given how much hype the Nexus One has already received before its released, it's inevitable that thing is going to be big. Sony Ericsson might be a big phone manufacturer, but they could certainly use a boost in profits. A partnership like this could have led to even more big project partnerships and developments down the road.

Was this their golden opportunity, or were they right for sticking to their brand argument?

Topics: Banking, Google, Telcos

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11 comments
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  • next big thing?

    "the next big realm of smartphones: gaming..."
    yes, in 2007 it was the next big thing. the old, clueless guy seems a little
    late to the party. and turning down google? maybe there is a reason for
    being in the red, bert. and the reason seems to be you.
    bannedfromzdnetagain
  • RE: Sony Ericsson CEO says they turned down building Google's Nexus One

    I think Sony Ericsson needs to start producing some
    good, ahead-of-the-game phones as they did years ago.
    Before they start spending money on gaming, make a
    smartphone that is a "killer" smartphone - THEN start
    working on the gaming aspect. I think they need to
    establish themselves with a good name, first. And
    yes, I think they probably messed that up by passing
    on the Nexus One. Look at all the media attention
    Nexus One is getting - that right there is TONS of
    free advertising. Especially in the US.
    randynchicago
  • RE: Sony Ericsson CEO says they turned down building Google's Nexus One

    Gaming already has been big and will continue to be big for some time. Look at profits generated from the gaming industry in general.

    So, once again Sony Ericsson is late to the 'game' just like with their smartphones.

    They need to seriously just stop what they?re doing and think completely outside of the box- go where no phone manufacturer has gone before.
    RJ-BA
  • Sony is fibbing

    They didn't want to be pioneers. But when there's a market for it that they recognize they'll be working hard to own that market.
    scdaddyo
  • It would certainly have destroyed Google's reputation if Sony accepted

    Let's face it Sony Ericsson has a wonderful history of making terrible phones. Introducing the new Nexus One by employing a subpar cellphone manufacturer would be only be a early indicator that Google is devising a strategic plan for future bankruptcy.
    vertdriver
  • RE: Sony Ericsson CEO says they turned down building Google's Nexus One

    If Bluray is of any indication of how Sony does its business, then at least ride on the coat tail of one of the leading software search company to get your business right.

    As Vert has said, they make crappy handsets and their OS is nothing near 'user-friendly' coupled with hang ups and shut downs, what's the use of a phone that don't work at all in the first place?

    Gaming? Gosh...can someone actually learn from Nokia Ngage failure???
    wilswong@...
  • RE: Sony Ericsson CEO says they turned down building Google's Nexus One

    Once again, Sorny = fail
    chefp
  • RE: Sony Ericsson CEO says they turned down building Google's Nexus One

    I guess nobody here has heard of the PSP. Not that i'm an advocate of Game consoles, far from it, but adding 3G and a touchpad can't be that hard. I bet Nintendo will ally with someone else to get theirs too. The market niche will be 10-16 years old that want a iPhone, but to game "seriously".
    Vahidm
  • RE: Sony Ericsson CEO says they turned down building Google's Nexus One

    After having been caught by Sony-Ericsson with the P990,
    I don't care what they say, I will never buy another of
    their products.
    attila2
  • RE: Sony Ericsson CEO says they turned down building Google's Nexus One

    Sony Ericsson's move is almost as stupid as Verizon originally
    turning down Apple to be the iPhone exclusive carrier in the
    USA. We all know how that turned out...
    Masari.Jones
    • Not quite the same

      So far, the Nexus has been a big hit
      with tech bloggers, but less so with
      the general public - initial sales
      have been nowhere near the iPhone.

      I'd say that when it comes to
      hardware, Sony still have a good
      reputation with the public - we tend
      to forget how good the PSP was when
      it debuted - and as the PSP shows,
      unlike a lot of other players, they
      have the experience in creating
      development platforms.
      JulesLt3