The ToyBox

Ricardo Bilton & Gloria Sin

Sources to Dow Jones: Apple plans to launch touchscreen netbook

By | March 10, 2009, 8:48am PDT

Summary: I’m as tired as anyone about these Apple netbook rumors, but the story’s starting to gain some traction after two unidentified sources told Dow Jones Newswires today that Apple is planning to launch a netbook computer with a touchscreen monitor as early as the second half of this year.

I’m as tired as anyone about these Apple netbook rumors, but the story’s starting to gain some traction after it was revealed yesterday that Taiwan-based Quanta and Wintek would be manufacturing the machines for the Cupertino-based vendor.

Today, two unidentified sources told Dow Jones Newswires that Apple is planning to launch a netbook computer with a touchscreen monitor as early as the second half of this year.

Either this is the biggest Apple ruse to date, with all of Taiwan involved, or Apple is subscribing to the “deny, deny, deny, backtrack” tactic so favored by Dallas Cowboys owner Jerry Jones.

One of the two sources also said the Apple netbook “will likely have monitor screens that are between 9.7 inches and 10 inches,” according to Dow Jones. Talk about an exacting source.

The other person said other specifications and functions are still under evaluation.

The second person confirmed that Apple is working with Wintek, a contract manufacturer of small and medium displays, and Quanta Computer, the world’s largest notebook maker by revenue, to assemble the new netbooks.

The debate over an Apple netbook rages on, with industry insiders and outsiders wondering if the premium-minded Apple brand can navigate the treacherous, slim profit margins of the ultraportable netbook segment in light of a very difficult global economy.

Apple CEO Steve Jobs is on the record dissing netbooks, saying, “We don’t know how to make a $500 computer that’s not a piece of junk.”

Our own Adrian Kingsley-Hughes questions whether all the hoopla is misdirected, and the real device behind the curtains is the next-generation iPhone.

What do you think?

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Topics

Andrew J. Nusca is editor of ZDNet and SmartPlanet.

Disclosure

Andrew Nusca

Andrew J. Nusca does not hold any investments in the technology companies he covers.

Biography

Andrew Nusca

Editor

Andrew J. Nusca is an editor for ZDNet and SmartPlanet. As a journalist based in New York City, he has written for Popular Mechanics and Men's Vogue and his byline has appeared in New York magazine, The Huffington Post, New York Daily News, Editor & Publisher, New York Press and many others. He also writes The Editorialiste, a media criticism blog.

He is a New York University graduate and former news editor and columnist of the Washington Square News. He is a graduate of the Columbia University Graduate School of Journalism. He has been named "Howard Kurtz, Jr." by film critic John Lichman despite having no relation to him. He lives in his native Philadelphia with his wife, cat and Boston Terrier.

Follow him on Twitter.

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RE: Sources to Dow Jones: Apple plans to launch touchscreen netbook
nfiertel 24th Apr 2009
It is time for Americans to come to
grips with the reality that assembly
line production work is not for them.
What Americans need to do is listen to
is President Obama who has stated
pretty clearly and more than once that
high skills through education is the
only way out of the mess that you find
yourselves in. It is not only the failure
of the economics that has paved the
road to this disaster but the
uneducated and unskilled labour
markets that have driven industry to
countries such as China wherein
people are dedicated workers who
want to raise their own standard of
living...and they are. Stop disparaging
the rest of the world about their
stealing jobs and so forth. They are
doing the best they can and thus they
are getting the work. Slack work ethics
in the US, a rotten health care system
and pretend college degrees from
Podunk University does not insure an
economy that I would invest in if I
were a manufacturer. Get real,
Americans and learn how to make
things again. You were once the place
to go for a future and now all I hear is
bellyaching slackers who blame it on
everyone but themselves. The great
designers of Apple, for instance, hail
from Great Britain and America but
the machines now are made in Asia
because they do a great precision job
in making them. Would it be better
perhaps if some were made by glue
sniffers in L.A. or the high school
dropouts of Detroit who would rather
push crack or the millions of foetal
alcohol victims throughout the US?
The US has social problems that are
only surmountable by coming to grips
with the lack of any social programs
that get people back to school, off
drugs and booze and then, maybe
then, it will not be too late for industry
and tech to return to your once great
nation. I wish you well but one ought
to look in the mirror before
disparaging the foreign suppliers of
your toys.
0 Votes
+ -
Who says it will be 500 dollars?
GuidingLight 10th Mar 2009
The last thing Apple would want is that someone purchase a Windows netbook as there is no Apple alternative for them to consider.

At least an 800 dollar netbook would give the consumer the size they are looking for, regardless of the price.
0 Votes
+ -
Huh?
IT_Guy_z 10th Mar 2009
"At least an 800 dollar netbook would give the consumer the size they are looking for, regardless of the price."

Now there's some great logic.
If Apple actually created something unique, I'd consider buying it but everything they release is just a poor, crippled clone of gadgets everyone else released 5 years ago.
0 Votes
+ -
oh yeah, totally
zyphlar 10th Mar 2009
When I think of the iPod and iPhone, I think of poor crippled outdated clones. Certainly not products that virtually created their own markets.
0 Votes
+ -
?????
john_gillespie@... 12th Mar 2009
Yeah ... Like the iPod and the iPhone and the AirBook. Crippled clones of
gadgets everyone else released 5 years before Apple.
It is dark up there?
0 Votes
+ -
iPod = poor clone of MP3 players that were released 5 years before the first iPod.

iPhone = poor clone of WM phones that were released at least 5 years before the first iPhone.

There is no such thing as an AirBook (silly Apple fanboys!!) but I will guess you meant the MacBook Air? This is a big, bulky, and heavy clone of others that came before.
http://www.mackable.com/blog/a-laptop-thinner-than-macbook-air-10-years-ago/
With millions of Americans out of work, would it be too much to ask that Apple assemble some (any!??!) of it's stuff in the US?

I mean come on, these are premium price products. No one seriously thinks this will cost the same as an Asus eeePC, so why not support American workers?

Apple? Are you going be a leader, or suck money from American consumers just like every other company with foreign manufacturing?

0 Votes
+ -
I wasn't aware...
zyphlar 10th Mar 2009
...that America had any significant microprocessor manufacturing & circuitboard assembly plants? America's been quite happy to let Asia take care of that for decades now.
0 Votes
+ -
With 20 billion in the bank
croberts 10th Mar 2009
Apple sure as heck could build an assembly facility on it's own.

But it wouldn't even come to that. I'm sure the Feds would pitch in as part of the economic bailout.

It's pathetic. All of these companies are sucking wealth from hardworking Americans and in turn are creating an economic "miracle" in some foreign country.

Unacceptable.

0 Votes
+ -
When you are willing to work at lower wages and lower benefits comparable to what foreign workers get in foreign countries, then you have a point. But you aren't. So to insist that any company blow its reserves so you can feel good and get some of that money while producing a crappy product for higher cost in smaller quantity (see the state of the auto industry with its all-American factories and all-American workforce as the prime example), is disingenuous at best. It's just protectionism masquerading as patriotism. And it'll just drive prices up further, whereupon you'll find THAT "unacceptable," too. You can't have it both ways.
0 Votes
+ -
How is it "leadership"...
vikingnyc@... 11th Mar 2009
...to NOT utilize the same highly-skilled, lower cost labor force as every OTHER computer manufacturer? Unlike their competitors, however, Apple makes money on every product that goes out the door, and has the lowest excess stock of any other company in the industry.

It may be a feelgood, pseudo-patriotic statement to suggest that Apple "hire American", but that's all it is - empty rhetoric. Inconvenient truth is that American workers cost 2-3 times as much as foreign workers, but they don't produce 2-3 times as much, or produce the same amount at 2-3 times the quality. (This is the case across the board, BTW - especially in the auto industry). If I were Apple I wouldn't bet my margins on that.
0 Votes
+ -
Why should any company subsidize you?
Macs4EaseOfUse 15th Mar 2009
Just because YOU think it's a "premium price product," a company should put up with lower sales due to higher prices so out of work Americans (who have little to do with and wouldn't want to work in assembly plants anyway) can feel better? What sort of insanity is that?
0 Votes
+ -
They don't compete on price....
ddunn68 11th Mar 2009
They don't compete on price with the iPod, notebooks, or desktops so why would they start competing on price with netbooks? They won't - My guess is that it will be priced in the $700-$1000 range and it will be beautiful - unlike anything we've seen. Apple isn't going to build anything like what's currently out there. Apple is going the change the game (again) with the way consumers think about and use netbooks. They just aren't a "me too" kind of company.
Sounds nice, if it ever appears, but hopefully it would have a swivel/hinge arrangement, so that it could be used in tablet format.

I couldn't afford Apple prices, but a netbook sized tablet would be high on my "gimme" list.
It is time for Americans to come to
grips with the reality that assembly
line production work is not for them.
What Americans need to do is listen to
is President Obama who has stated
pretty clearly and more than once that
high skills through education is the
only way out of the mess that you find
yourselves in. It is not only the failure
of the economics that has paved the
road to this disaster but the
uneducated and unskilled labour
markets that have driven industry to
countries such as China wherein
people are dedicated workers who
want to raise their own standard of
living...and they are. Stop disparaging
the rest of the world about their
stealing jobs and so forth. They are
doing the best they can and thus they
are getting the work. Slack work ethics
in the US, a rotten health care system
and pretend college degrees from
Podunk University does not insure an
economy that I would invest in if I
were a manufacturer. Get real,
Americans and learn how to make
things again. You were once the place
to go for a future and now all I hear is
bellyaching slackers who blame it on
everyone but themselves. The great
designers of Apple, for instance, hail
from Great Britain and America but
the machines now are made in Asia
because they do a great precision job
in making them. Would it be better
perhaps if some were made by glue
sniffers in L.A. or the high school
dropouts of Detroit who would rather
push crack or the millions of foetal
alcohol victims throughout the US?
The US has social problems that are
only surmountable by coming to grips
with the lack of any social programs
that get people back to school, off
drugs and booze and then, maybe
then, it will not be too late for industry
and tech to return to your once great
nation. I wish you well but one ought
to look in the mirror before
disparaging the foreign suppliers of
your toys.

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