Toys R Us to sell the Kindle, Office Max gets the Nook

Toys R Us to sell the Kindle, Office Max gets the Nook

Summary: Both OfficeMax and Toys R Us are joining the eReader party.


It seems that every retailer wants a piece of the growing eReader pie. In a bit of a head-scratching move, Toys R Us will begin selling Amazon's Kindle eReader on July 31st. The chain will sell a good variety of the Amazon eReader, including the Kindle 3G and Kindle Wi-Fi with Special offers.

Slightly more understandable is OfficeMax's announcement that that will sell Barnes and Noble's Nook eReader starting July 30th. The chain's offerings will include both the Nook Touch and Nook Color and come as OfficeMax moves to expand its technology section.

This is the point where we speculate which chain will be the next to sell an eReader. 7-Eleven perhaps?

Topics: Hardware, Amazon, Mobility

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  • RE: Toys R Us to sell the Kindle, Office Max gets the Nook

    I think it's great to bring ereaders to kids. Amazon has a large and growing library of children's and teens' books for Kindle, and with a built in dictionary for instant word look up, the ability to make notes in books, it's a great tool. <br>My daughter is 11 and loves hers. She's read about 50 books on it already this year.<br>It is priced less than her gaming systems and the books are much, much cheaper than games for DSi, Xbox etc etc.
  • Wrong target audience

    The Kindle is a single purpose device that is only good at displaying plain text in black & white.

    Today's kids are like "multimedia consumption devices" ... not plain text readers. Selling Kindles at ToysRUs make as much sense as selling Viagra at the same store. Sure a parent could pick up the product for themselves ever once in a blue moon ... but in the end, the number of sales will not justify keeping the product in the store shelves.
  • RE: Toys R Us to sell the Kindle, Office Max gets the Nook

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  • RE: Toys R Us to sell the Kindle, Office Max gets the Nook

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    • RE: Toys R Us to sell the Kindle, Office Max gets the Nook

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  • right

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