Toys R Us to sell the Kindle, Office Max gets the Nook
Summary: Both OfficeMax and Toys R Us are joining the eReader party.
It seems that every retailer wants a piece of the growing eReader pie. In a bit of a head-scratching move, Toys R Us will begin selling Amazon's Kindle eReader on July 31st. The chain will sell a good variety of the Amazon eReader, including the Kindle 3G and Kindle Wi-Fi with Special offers.
Slightly more understandable is OfficeMax's announcement that that will sell Barnes and Noble's Nook eReader starting July 30th. The chain's offerings will include both the Nook Touch and Nook Color and come as OfficeMax moves to expand its technology section.
This is the point where we speculate which chain will be the next to sell an eReader. 7-Eleven perhaps?
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RE: Toys R Us to sell the Kindle, Office Max gets the Nook
Wrong target audience
Today's kids are like "multimedia consumption devices" ... not plain text readers. Selling Kindles at ToysRUs make as much sense as selling Viagra at the same store. Sure a parent could pick up the product for themselves ever once in a blue moon ... but in the end, the number of sales will not justify keeping the product in the store shelves.
RE: Toys R Us to sell the Kindle, Office Max gets the Nook
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RE: Toys R Us to sell the Kindle, Office Max gets the Nook
RE: Toys R Us to sell the Kindle, Office Max gets the Nook
right