Upcoming Apple TV trades 1080p for 720p video; to be known as 'iTV'

Upcoming Apple TV trades 1080p for 720p video; to be known as 'iTV'

Summary: One's of Apple's less popular products, Apple TV, is gaining some buzz that there will be a new edition rolling out soon with a new name, new apps but lesser quality video playback.

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TOPICS: Mobility, Apple, Hardware
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One's of Apple's less popular products, Apple TV, is gaining some buzz that there will be a new edition rolling out soon with a new name, new apps but lesser quality video playback.

According to Engadget and a "trusted Engadget source," the upcoming version of the set-top box will be dumbed down to 720p video playback due to a problem with the A4 processor. That sounds fishy, and it's bound to stir up some controversy if this becomes official.

To make up the gap, the box will have access to apps and probably the App Store in general. It remains to be seen if it will just be expanded iPhone/iPad apps or something more along the lines of Samsung's HDTV app offerings.

There's also a potential name change to "iTV," which would align it more with Apple's current branding scheme. A new moniker might also help the product as most consumers probably either don't know what the product is or they don't care.

Topics: Mobility, Apple, Hardware

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  • RE: Upcoming Apple TV trades 1080p for 720p video; to be known as 'iTV'

    Makes sense. They've pushed back mobile PC's technology wise with the iPad, guess they want to see if they can sell garbage to the masses via the iTV (which, if it only does 720p, I can't imagine anyone actually wanting since I can run FLASH at higher Res.) and yes... I own a 47" and can point out EXACTLY when 720P is on my screen... I can even see the difference between 1080i and 1080p, that line has been used by electronics store to sell off their obsolete 720p screens for quite some time:<br>IF there was no visible difference then why would a TV company bother making a 32" 1080p screen? Just to waste a better LCD panel?

    It basically seems that Apple is done pandering to the high end and is working on the low end - moving the entire industry in reverse doesn't seem to bother them in this particular field though. I say this because the iPad is the most un-innovated, cheap and crappy little thing I've seen. In a world where we have 15.6" notebooks running real world battery times of near 8 hours with non-SSD harddrives and dual core CPU's - seeing a device like the iPad claim 10 hours as if it's some whopping achievement on it's meager hardware just makes me want to groan.

    But... it works! The parts are cheaper, there are more profits and for reasons I still can't fathom people buy it by the truck load!

    Why, again, I don't know... I see no use for this unnetbook. I barely see use in netbooks to start though...

    but to hamper the Apple TV by forcing it to run iOS? ...what a road we're on Apple.
    zithero@...
    • what if the res of HD cable TV... 720p and 1080i..

      @zithero@... resolution is not the end all and be all of video quality.. e.g. if you have 1080p and a crappy data rate.. 1080p can look worse than 720p... i.e. your 1080p flash videos.

      don't be fooled by the 1080p label.. the only video that take full advantage of 1080p is blueray disks.. any streaming video, cable video etc will use data rate much, much lower than that which is on a blueray and the quality of the video will not approach blueray at all.. it's impossible for them to use higher bitrates because downloads speeds on networks or over cables is only so much.. in fact for sport or streamed at lower bitrates, video with fast moving scenes.. 720p will be superior to 1080p

      video quality = resolution + bitrate + quality of codec
      doctorSpoc
      • RE: Upcoming Apple TV trades 1080p for 720p video; to be known as 'iTV'

        @doctorSpoc <br>We're not talking going across a WAN. We're talking about a LAN. A Wireless N connection can pump out video at 300mbps - more than enough to stream 1080p at 30fps. If the iTV used Wireless G I'd agree... heck if the Apple TV managed why can't the iTV? Also, my 1080p Flash videos, once buffered I'll admit, do work well. Then again I have a 30mbps internet connection so I'm probably above average.
        zithero@...
      • i think you might be mistaking frame rate for bitrate.. not the same thing.

        @zithero - 802.11n can theoretically do 300Mb/s but in the real world it's more like ~100Mb/s.. like i said below.. contrary to popular believe the current appleTV CANNOT play 1080p video.. you can go to the apple site for appleTV and see for yourself.. the most it can do H.264, 720p, 24fps, at a bitrate of 5Mb/s.. the bitrate of blueray is max of something like 40Mb/s... 8 times more information a second than what appleTV supports.. so while that might still be possible over a 802.11n network as long as you have nothing else running on it even so if your cordless phone rings or someone turns on the microwave your video will likely sputter as the speed of your wireless gets interfered with.. such files cannot be streamed from the internet given most current WAN networks connections.

        you can't look at the resolution in isolation.. think of the resolution as the grid of bins the info gets thrown into after the data is decoded.. the bitrate tells you how much info you have to work with to put info into the grid.. the data rate is really even more important than the resolution.. and cable, all streaming services etc have data rates around that 5Mb/s area.. no where near the 40Mb/s of blueray and likewise nowhere near the quality of blue ray.. don't get fooled into thinking that 1080p tells you anything about how good the quality of the video is.. it doesn't.. you need a high bit rate to make 1080p look good.. with a lower bitrate.. 720p is actually going to look better especially if you have a lot of movement in the video..
        doctorSpoc
  • the old appleTV was only capable of playing 720p video as well...

    the old version of appleTV output 1080p but what lots of people didn't seem to realize was that it only played 720p video.. the only things that benefitted from the 1080p was the menus and icons, DVD artwork, album covers etc.. photos.. but the current appleTV is only capable of playing 720p video.. so this actually hasn't changed the appleTV's video capabilities at all...
    doctorSpoc
  • iTV was the original name...

    iTV was the original name... but they changed it upon release... wonder why they'd change back
    doh123
  • specs of current appleTV.. doesn't playback 1080p video..

    http://www.apple.com/appletv/specs.html

    Video formats supported
    H.264 and protected H.264 (from iTunes Store): Up to 5 Mbps, Progressive Main Profile (CAVLC) with AAC-LC audio up to 160 Kbps (maximum resolution: 1280 by 720 pixels at 24 fps, 960 by 540 pixels at 30 fps) in .m4v, .mp4, and .mov file formats
    iTunes Store purchased video: 320 by 240 pixels, 640 by 480 pixels, 720 by 480 pixels (anamorphic), or high-definition 720p
    MPEG-4: Up to 3 Mbps, Simple Profile with AAC-LC audio up to 160 Kbps (maximum resolution: 720 by 432 pixels at 30 fps) in .m4v, .mp4, and .mov file formats
    doctorSpoc
  • RE: Upcoming Apple TV trades 1080p for 720p video; to be known as 'iTV'

    I really don't need 1080p. I hate HD video files because they always take up a ton of space. If I want to watch something on HD I'll just convert them to SD (Standard-Definition) videos with ifunia hd video converter pro.
    pennwarren