Verizon: No plans to offer Google Nexus One

Verizon: No plans to offer Google Nexus One

Summary: Verizon said it would not be offering the Google Nexus One smartphone as had been promised earlier, instead focusing on the recently released HTC Droid Incredible.

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Verizon said on Monday that it would not be offering the Google Nexus One smartphone as had been promised earlier, instead focusing on the recently released HTC Droid Incredible.

Until today, Google's website indicated that the Nexus One would be available on Verizon's network in spring of 2010.

Now, the site says the following: "For Verizon's network, you can buy the Droid Incredible by HTC, a powerful Android phone and similarly feature-packed cousin of the Nexus One."

Related on ZDNet:

The change is not entirely unexpected. Google's Nexus One has not fared well in the marketplace, available as a full-price unlocked model or on contract with T-Mobile, the nation's smallest carrier.

Without a Verizon partnership, Google loses access to the carrier's more than 90 million customers.

Bloomberg had the following to say about the change:

The breakdown of the deal signals Verizon may view Google as a competitor rather than a partner when it comes to Nexus One sales, which are probably at less than half a million since the phone's January debut, said BGC Partners’s Colin Gillis.

But this view is not entirely fair, as Google's operating system is also loaded on the HTC Droid Incredible, which is made by the same manufacturer that makes the Nexus One.

Still, it shows that Google may have to fight its two battles separately: first, the move to offer its own branded phones; second, the move to sell them at full price online only.

The change also means AT&T may be less inclined to formally offer the Nexus One, as had also been rumored at the phone's launch this winter.

The bottom line? Google still wins overall as the Android ecosystem expands. But it may have to refine its approach when it comes to making money.

Topics: Verizon, Google, Hardware, Mobility, Smartphones

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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2 comments
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  • Android, Droid?, and Verizon

    I think the really interesting reveal here is that Verizon seems to be
    betting on the Droid? brand as opposed to the Google brand. The
    Motorola Droid sold FAR more units than the Nexus One, yet took forever
    to get Android 2.1. I don't know if that was Verizon's fault, Motorola's
    fault, Google's fault or some combination of them all, but it's starting to
    appear that Verizon thinks it doesn't need a Google name on its handsets
    to sell a lot of them.

    It will be fascinating to see how Verizon positions its Droid brand in the
    marketplace.
    matthew_maurice
    • They might be viewing the Google name

      as a detriment to sales vs a Motorola phone.

      How many typical buyers look at Google and go "they have a nice search, and email, so I guess that means they make an awsome phone!"

      Motorola, on the other hand is likely a manufacturer of a phone they had before, something they've been happy with in the past, so they'd trust them to make a phone over Google.
      AllKnowingAllSeeing