Libe Goad

Texas native Libe Goad resides in New York City and has spent the past decade covering technology and video games for publications including Blender, PC Magazine, Bust, Seventeen and Sync.

Latest Posts

Gamification: Still a bad word

Bring up the word ‘gamification’ to many game makers and you’ll get a common response -- a facial expression that’s similar to what you might have after accidentally stepping in dog droppings on the street. Google ‘Gamification, bad word’ and you’ll find your share of diatribes against this whole trend, though the problem seems to be less about the idea -- using game-like mechanics to change behavior -- and more about the term used to describe it.

February 12, 2012 by Libe Goad


Gaming is still the Wild West, according to this ex Zynga programmer

In one of those rare, only-on-the-Internet moments, an anonymous former Zynga employee has opened the floodgates, speaking in great detail about his experiences, both good and bad. The question-and-answer session, hosted on reddit, has already cased a firestorm of controversy, and it should be required reading for anyone interested in gamification, casual and social games, or the interactive entertainment industry in general.

February 6, 2012 by Libe Goad


What's your Super Bowl gameplan?

To be honest, I have a lot more interest in the high-profile Super Bowl commercials than the Super Bowl itself. But football is, under all the money and hype, still a game, and the natural question to ask is, how do we tie interactive and/or video games in with this once-a-year cultural experience?

February 2, 2012 by Libe Goad


Trend alert: Hidden Object Games

Spending much of my time delving into the trends driving social and casual games, it's worth noting a slow-burn development that may be of use to gamification developers. The once lowly Hidden Object Game, or HOG, has come to eclipse farming/city building/etc.

January 31, 2012 by Libe Goad


Why Pinterest is killing it, while your gamification lags

The best gamification ideas usually come from just outside the traditional game space (and typically not from gamification 'experts' who are too busy adding badges and points to everything under the sun). The latest blockbuster idea, which could easily be adapted for some really interesting game mechanics, is Pinterest.

January 24, 2012 by Libe Goad


What gamification can learn from the holiday season's biggest games

Adding game-like elements to your product or service isn't just about slapping a badge notifications all over everything. The key metric should always be to actually create an experience that provides real game play and, most importantly, fun -- even if it's in the service of a greater goal, whether it's engaging people with a charity or with a new brand of shoes.

November 20, 2011 by Libe Goad


Amazon Kindle Fire vs. Apple iPhone 4S: New platforms for gamification?

There most common gamification platform may be your standard PC web browser, typically accessed via a laptop or desktop computer, but every new piece of personal tech hardware has the potential to open up new avenues. For example, mobile phones and tablets such as the iPad have had some gamification success, especially when it comes to GPS-powered location-specific game features, such as check-ins at a specific place.

October 12, 2011 by Libe Goad


How will Facebook's newest changes affect gamification?

If you're at all interested in the world of social and casual games, and the gamification of social media, the stream of major and minor changes from Facebook over the past week or so has got to be top of mind. Besides the major F8 developer conference, which introduced Timeline and an updated version of Open Graph, we've also seen the introduction of Facebook subscriptions and an updated news feed in the past few weeks.

September 26, 2011 by Libe Goad