Libe Goad

<p>Texas native Libe Goad resides in New York City and has spent the past decade covering technology and video games for publications including Blender, PC Magazine, Bust, Seventeen and Sync. <p> Libe is currently the Editor-in-Chief of AOL's award-winning Games.com group, covering the growing social and casual games industry. Previously, she reported on consumer technology news for PC Magazine and other Ziff Davis properties and was the Editor-at-Large for gaming enthusiast site HappyPuppy.com. In 1999, Goad founded the one of the first women-targeted gaming/technology websites, GameGal.com. <p> A semi-regular TV talking head on CNBC, Bloomberg News, ABC, CBS, NBC and others, Libe has been named one of the 50 Most Influential Games journalists by Next-Generation, and has served as a judge for Spike TV's VGA awards, the E3 Game Critics Awards, and Independent Games Festival Awards.

Latest Posts

Why Pinterest is killing it, while your gamification lags

Why Pinterest is killing it, while your gamification lags

The best gamification ideas usually come from just outside the traditional game space (and typically not from gamification 'experts' who are too busy adding badges and points to everything under the sun). The latest blockbuster idea, which could easily be adapted for some really interesting game mechanics, is Pinterest.

published January 24, 2012 by

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What gamification can learn from the holiday season's biggest games

What gamification can learn from the holiday season's biggest games

Adding game-like elements to your product or service isn't just about slapping a badge notifications all over everything. The key metric should always be to actually create an experience that provides real game play and, most importantly, fun -- even if it's in the service of a greater goal, whether it's engaging people with a charity or with a new brand of shoes.

published November 20, 2011 by

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Amazon Kindle Fire vs. Apple iPhone 4S: New platforms for gamification?

Amazon Kindle Fire vs. Apple iPhone 4S: New platforms for gamification?

There most common gamification platform may be your standard PC web browser, typically accessed via a laptop or desktop computer, but every new piece of personal tech hardware has the potential to open up new avenues. For example, mobile phones and tablets such as the iPad have had some gamification success, especially when it comes to GPS-powered location-specific game features, such as check-ins at a specific place.

published October 12, 2011 by

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How will Facebook's newest changes affect gamification?

How will Facebook's newest changes affect gamification?

If you're at all interested in the world of social and casual games, and the gamification of social media, the stream of major and minor changes from Facebook over the past week or so has got to be top of mind. Besides the major F8 developer conference, which introduced Timeline and an updated version of Open Graph, we've also seen the introduction of Facebook subscriptions and an updated news feed in the past few weeks.

published September 26, 2011 by

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The Gamification Summit hits New York, September 15-16

The Gamification Summit hits New York, September 15-16

You can tell gamification is becoming a more and more mainstream trend when people start having specialized conferences and trade events for it. The latest is called simply the Gamification Summit, and it's being held in New York this week, on September 15 and 16 at the Museum of Jewish Heritage in the city's Battery Park neighborhood.

published September 14, 2011 by

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Zyrtec turns YouTube into a gaming platform

Zyrtec turns YouTube into a gaming platform

Facebook may be the default home for many gamification experiences, but we just ran into one built directly into YouTube. It's called Zyrtec: Parks Unleashed, and it's a Choose-Your-Own-Adventure style interactive video clip game to promote the popular allergy pills (which I have actually taken daily for years).

published September 8, 2011 by

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Sony targets social gamers with Global Resistance

Sony targets social gamers with Global Resistance

As the holiday season approaches, you're going to see a lot of big budget video games get massive marketing pushes, from the latest Modern Warfare and Battlefield games to Gears of War 3. Competing in this very crowded space is Resistance 3, the latest chapter in Sony's PS3-exclusive humans-vs-aliens shooter franchise.

published September 8, 2011 by

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Did the HP TouchPad miss the boat on gaming?

Did the HP TouchPad miss the boat on gaming?

The TouchPad, attempting to compete with Apple/iOS and Android, needed to do something unique, other than just being the non-iOS/non-Android tablet. A strong commitment to gaming, specifically social gaming, might have been that something.

published August 25, 2011 by

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Gamification: Is it really just a bunch of bull?

Gamification: Is it really just a bunch of bull?

It's always surprising just how polarizing the idea of gamification is. Some people love the concept of adding game-like elements to all different types of social and commercial interactions, while others hate it with a seething vehemence, either because they're "gamers" who hate seeing their favorite art form debased, or because they're anti-gamers, who don't see the need to make everything in life so damned amusing.

published August 15, 2011 by

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Google News badges: Yawn, what’s next?

Google News badges: Yawn, what’s next?

This past week, Google jumped onto the gamification bandwagon, adding badges to its Google News service. It works something like this: If you go to Google News and start reading articles, you’ll be rewarded a badge (there are roughly 500 badges you can earn right now).

published July 18, 2011 by

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