The best gamification ideas usually come from just outside the traditional game space (and typically not from gamification 'experts' who are too busy adding badges and points to everything under the sun). The latest blockbuster idea, which could easily be adapted for some really interesting game mechanics, is Pinterest.
Tracking the hot trend of gamification -- using game-like elements to boost engagement in everything from social games, such as Zynga's FarmVille, to losing weight and staying on top of your finances.
<p>Texas native Libe Goad resides in New York City and has spent the past decade covering technology and video games for publications including Blender, PC Magazine, Bust, Seventeen and Sync. <p> Libe is currently the Editor-in-Chief of AOL's award-winning Games.com group, covering the growing social and casual games industry. Previously, she reported on consumer technology news for PC Magazine and other Ziff Davis properties and was the Editor-at-Large for gaming enthusiast site HappyPuppy.com. In 1999, Goad founded the one of the first women-targeted gaming/technology websites, GameGal.com. <p> A semi-regular TV talking head on CNBC, Bloomberg News, ABC, CBS, NBC and others, Libe has been named one of the 50 Most Influential Games journalists by Next-Generation, and has served as a judge for Spike TV's VGA awards, the E3 Game Critics Awards, and Independent Games Festival Awards.
New Xbox 360 dashboard software update further blurs the line between games, television, and social networking
Adding game-like elements to your product or service isn't just about slapping a badge notifications all over everything. The key metric should always be to actually create an experience that provides real game play and, most importantly, fun -- even if it's in the service of a greater goal, whether it's engaging people with a charity or with a new brand of shoes.
There most common gamification platform may be your standard PC web browser, typically accessed via a laptop or desktop computer, but every new piece of personal tech hardware has the potential to open up new avenues. For example, mobile phones and tablets such as the iPad have had some gamification success, especially when it comes to GPS-powered location-specific game features, such as check-ins at a specific place.
If you're at all interested in the world of social and casual games, and the gamification of social media, the stream of major and minor changes from Facebook over the past week or so has got to be top of mind. Besides the major F8 developer conference, which introduced Timeline and an updated version of Open Graph, we've also seen the introduction of Facebook subscriptions and an updated news feed in the past few weeks.
You can tell gamification is becoming a more and more mainstream trend when people start having specialized conferences and trade events for it. The latest is called simply the Gamification Summit, and it's being held in New York this week, on September 15 and 16 at the Museum of Jewish Heritage in the city's Battery Park neighborhood.
Facebook may be the default home for many gamification experiences, but we just ran into one built directly into YouTube. It's called Zyrtec: Parks Unleashed, and it's a Choose-Your-Own-Adventure style interactive video clip game to promote the popular allergy pills (which I have actually taken daily for years).
As the holiday season approaches, you're going to see a lot of big budget video games get massive marketing pushes, from the latest Modern Warfare and Battlefield games to Gears of War 3. Competing in this very crowded space is Resistance 3, the latest chapter in Sony's PS3-exclusive humans-vs-aliens shooter franchise.
The TouchPad, attempting to compete with Apple/iOS and Android, needed to do something unique, other than just being the non-iOS/non-Android tablet. A strong commitment to gaming, specifically social gaming, might have been that something.
It's always surprising just how polarizing the idea of gamification is. Some people love the concept of adding game-like elements to all different types of social and commercial interactions, while others hate it with a seething vehemence, either because they're "gamers" who hate seeing their favorite art form debased, or because they're anti-gamers, who don't see the need to make everything in life so damned amusing.
Is gamification still just a bunch of hype? Gartner Research says yes, and that the buzz around using game-like mechanics in non-game scenarios is just about to reach its peak.
It's been an all-but-certain development since day one of Google's latest social networking experiment, but now it's official. Google+ is officially adding games, following one of the most important, and stickiest, aspects of Facebook's success.
Current hot start-up of the moment Turntable.fm has a lot going for it.
Over the past few years Deadline.com has taken Hollywood by storm, outpacing the competition with breaking news and the sardonic wit of its Editor-in-Chief Nikki Finke -- a well-credentialed entertainment reporter who is both revered and feared by Hollywood insiders.
This past week, Google jumped onto the gamification bandwagon, adding badges to its Google News service. It works something like this: If you go to Google News and start reading articles, you’ll be rewarded a badge (there are roughly 500 badges you can earn right now).