Gamification

Libe Goad
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Archive: February, 2012

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Libe Goad

Biography

Libe Goad

Libe Goad

Texas native Libe Goad resides in New York City and has spent the past decade covering technology and video games for publications including Blender, PC Magazine, Bust, Seventeen and Sync.

Libe is currently the Editor-in-Chief of AOL's award-winning Games.com group, covering the growing social and casual games industry. Previously, she reported on consumer technology news for PC Magazine and other Ziff Davis properties and was the Editor-at-Large for gaming enthusiast site HappyPuppy.com. In 1999, Goad founded the one of the first women-targeted gaming/technology websites, GameGal.com.

A semi-regular TV talking head on CNBC, Bloomberg News, ABC, CBS, NBC and others, Libe has been named one of the 50 Most Influential Games journalists by Next-Generation, and has served as a judge for Spike TV's VGA awards, the E3 Game Critics Awards, and Independent Games Festival Awards.

About Gamification

Tracking the hot trend of gamification -- using game-like elements to boost engagement in everything from social games, such as Zynga's FarmVille, to losing weight and staying on top of your finances.

  • Game makers play the Kickstarter game

    By Libe Goad | February 19, 2012, 1:02pm PST

    Over the past week we’ve witnessed a fascinating phenomenon in games. Double Fine, a game developer run by lauded game maker Tim Schafer (Secret of Monkey Island, Psychonauts), asked fans to...

  • Gamification: Still a bad word

    By Libe Goad | February 12, 2012, 12:06pm PST

    Bring up the word ‘gamification’ to many game makers and you’ll get a common response — a facial expression that’s similar to what you might have after accidentally stepping in dog...

  • Gaming is still the Wild West, according to this ex Zynga programmer

    By Libe Goad | February 7, 2012, 4:02am PST

    In one of those rare, only-on-the-Internet moments, an anonymous former Zynga employee has opened the floodgates, speaking in great detail about his experiences, both good and bad. The...

  • What’s your Super Bowl gameplan?

    By Libe Goad | February 3, 2012, 5:47am PST

    To be honest, I have a lot more interest in the high-profile Super Bowl commercials than the Super Bowl itself. But football is, under all the money and hype, still a game, and the natural...

  • Trend alert: Hidden Object Games

    By Libe Goad | February 1, 2012, 5:17am PST

    Spending much of my time delving into the trends driving social and casual games, it’s worth noting a slow-burn development that may be of use to gamification developers. The once lowly...

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