You can tell gamification is becoming a more and more mainstream trend when people start having specialized conferences and trade events for it. The latest is called simply the Gamification Summit, and it's being held in New York this week, on September 15 and 16 at the Museum of Jewish Heritage in the city's Battery Park neighborhood.
Tracking the hot trend of gamification -- using game-like elements to boost engagement in everything from social games, such as Zynga's FarmVille, to losing weight and staying on top of your finances.
Texas native Libe Goad resides in New York City and has spent the past decade covering technology and video games for publications including Blender, PC Magazine, Bust, Seventeen and Sync.
Facebook may be the default home for many gamification experiences, but we just ran into one built directly into YouTube. It's called Zyrtec: Parks Unleashed, and it's a Choose-Your-Own-Adventure style interactive video clip game to promote the popular allergy pills (which I have actually taken daily for years).
As the holiday season approaches, you're going to see a lot of big budget video games get massive marketing pushes, from the latest Modern Warfare and Battlefield games to Gears of War 3. Competing in this very crowded space is Resistance 3, the latest chapter in Sony's PS3-exclusive humans-vs-aliens shooter franchise.
The TouchPad, attempting to compete with Apple/iOS and Android, needed to do something unique, other than just being the non-iOS/non-Android tablet. A strong commitment to gaming, specifically social gaming, might have been that something.
It's always surprising just how polarizing the idea of gamification is. Some people love the concept of adding game-like elements to all different types of social and commercial interactions, while others hate it with a seething vehemence, either because they're "gamers" who hate seeing their favorite art form debased, or because they're anti-gamers, who don't see the need to make everything in life so damned amusing.
Is gamification still just a bunch of hype? Gartner Research says yes, and that the buzz around using game-like mechanics in non-game scenarios is just about to reach its peak.
It's been an all-but-certain development since day one of Google's latest social networking experiment, but now it's official. Google+ is officially adding games, following one of the most important, and stickiest, aspects of Facebook's success.
Current hot start-up of the moment Turntable.fm has a lot going for it.
Over the past few years Deadline.com has taken Hollywood by storm, outpacing the competition with breaking news and the sardonic wit of its Editor-in-Chief Nikki Finke -- a well-credentialed entertainment reporter who is both revered and feared by Hollywood insiders.
This past week, Google jumped onto the gamification bandwagon, adding badges to its Google News service. It works something like this: If you go to Google News and start reading articles, you’ll be rewarded a badge (there are roughly 500 badges you can earn right now).