Libe Goad

Texas native Libe Goad resides in New York City and has spent the past decade covering technology and video games for publications including Blender, PC Magazine, Bust, Seventeen and Sync.

Latest Posts

The Gamification Summit hits New York, September 15-16

You can tell gamification is becoming a more and more mainstream trend when people start having specialized conferences and trade events for it. The latest is called simply the Gamification Summit, and it's being held in New York this week, on September 15 and 16 at the Museum of Jewish Heritage in the city's Battery Park neighborhood.

September 14, 2011 by Libe Goad

3 Comments

Zyrtec turns YouTube into a gaming platform

Facebook may be the default home for many gamification experiences, but we just ran into one built directly into YouTube. It's called Zyrtec: Parks Unleashed, and it's a Choose-Your-Own-Adventure style interactive video clip game to promote the popular allergy pills (which I have actually taken daily for years).

September 8, 2011 by Libe Goad

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Sony targets social gamers with Global Resistance

As the holiday season approaches, you're going to see a lot of big budget video games get massive marketing pushes, from the latest Modern Warfare and Battlefield games to Gears of War 3. Competing in this very crowded space is Resistance 3, the latest chapter in Sony's PS3-exclusive humans-vs-aliens shooter franchise.

September 8, 2011 by Libe Goad

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Did the HP TouchPad miss the boat on gaming?

The TouchPad, attempting to compete with Apple/iOS and Android, needed to do something unique, other than just being the non-iOS/non-Android tablet. A strong commitment to gaming, specifically social gaming, might have been that something.

August 25, 2011 by Libe Goad

5 Comments

Gamification: Is it really just a bunch of bull?

It's always surprising just how polarizing the idea of gamification is. Some people love the concept of adding game-like elements to all different types of social and commercial interactions, while others hate it with a seething vehemence, either because they're "gamers" who hate seeing their favorite art form debased, or because they're anti-gamers, who don't see the need to make everything in life so damned amusing.

August 15, 2011 by Libe Goad

7 Comments

Google+ sees the light on social networks plus gaming

It's been an all-but-certain development since day one of Google's latest social networking experiment, but now it's official. Google+ is officially adding games, following one of the most important, and stickiest, aspects of Facebook's success.

August 11, 2011 by Libe Goad

4 Comments

Google News badges: Yawn, what’s next?

This past week, Google jumped onto the gamification bandwagon, adding badges to its Google News service. It works something like this: If you go to Google News and start reading articles, you’ll be rewarded a badge (there are roughly 500 badges you can earn right now).

July 18, 2011 by Libe Goad

6 Comments