Playing Turntable.fm like a game

Playing Turntable.fm like a game

Summary: Current hot start-up of the moment Turntable.fm has a lot going for it.

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TOPICS: Browser
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Current hot start-up of the moment Turntable.fm has a lot going for it. It’s sharing the ultra-hot music space with buzzworthy ventures such as Spotify and Google Music, it has a velvet rope closed beta, which makes people want to get in even more, and it has plenty of social media features.

But there’s one part of the Turntable.fm experience that really stood out to us, beyond the obvious setup of joining a chatroom with like-minded music fans and playing DJ for them (that’s the basic premise of the site, just in case it slipped under your radar). There’s an entire level of gamification built into the site, which controls certain on-site privileges and acts as a incentive to play songs your audience will want to hear.

The first layer is DJ points. Turntable.fm describes the process of obtaining these points as follows: “You get DJ points when someone in the crowd 'awesomes' a song that you are playing. If someone clicks the lame button while you are playing you won't loose points but your song might get skipped.” The Awesome and Lame buttons mentioned are present at the bottom of the screen during each song, and every listener can vote once per song.

These points accumulate over time, and at the moment are primarily used for unlocking new on-screen avatars. If you have 0-99 points, you can choose from the most basic set of avatars, 100-299 points for the next set, and so on. The highest level currently available is 10,000 points, but we have yet to see anyone using those high-end avatars on the site.

A secondary point system is the fan system. If you like a particular DJ, you can sign up as a fan of him or her, and even receive an email alert when they log on to play. On the Turntable.fm site there’s not much you can do with a big fan base at the moment (nor can you see who specifically has become your fan), but that doesn’t mean this data isn’t used somewhere.

For that, turn to ttdashboard.com, a site that tracks data from Turntable.fm and presents it in a variety of ways. There you can see the list of DJs with the most fans (comic book writer Neil Gaiman is currently ranked number two), as well as those with the most points, and even the most popular songs. Interestingly, ttdashboard.com is bascially a hack, as Turntable.fm has not yet released any kind of API or other method for tracking data from the site.

Other current music projects, from Spotify to Apple’s iCloud to the Amazon Music Cloud, all lack any kind of even semi-serious gamification element. The point systems in Turntable.fm aren’t the only (or even main) reason it has become a cult hit with over 300,000 estimated beta users, but adding this kind of engaging side content gives us an extra reason to keep going back for more.

Topic: Browser

Libe Goad

About Libe Goad

Texas native Libe Goad resides in New York City and has spent the past decade covering technology and video games for publications including Blender, PC Magazine, Bust, Seventeen and Sync.

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39 comments
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    Author_NOM
    • RE: Playing Turntable.fm like a game

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      casper01
      • RE: Playing Turntable.fm like a game

        I love this turntable.fm. After one week trying and playing around with this turntable, I am addicted and want to keep going back for more. I can play like a DJ and pick my favorite songs. It even has social button. TechCrunch called turntable.fm a new early-adopter addiction. It has already 140,000 users, including me, the promoter team of <a style="color:#252525;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;" href="http://www.naturalantiinflammatory.org/anti-inflammatory-foods.html">anti inflammatory foods</a>. I heard that Seth Goldstein is the co-founder, who also creates famous real-time analytics service ChartBeat I think everyone is so excited about this. This is unlike Pandora. I do think anyone should try it.
        evv1
      • RE: Playing Turntable.fm like a game

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        cloudsifter
      • RE: Playing Turntable.fm like a game

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      • RE: Playing Turntable.fm like a game

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      • RE: Playing Turntable.fm like a game

        @casper01
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      • RE: Playing Turntable.fm like a game

        @casper01
        The interface looks really slick and nice



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      • RE: Playing Turntable.fm like a game

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    • RE: Playing Turntable.fm like a game

      @Author_NOM there is an update arriving soon <a href="http://seobacklinks4u.com">Buy Backlinks</a>
      casper01
      • RE: Playing Turntable.fm like a game

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      • RE: Playing Turntable.fm like a game

        @casper01
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      • RE: Playing Turntable.fm like a game

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    • RE: Playing Turntable.fm like a game

      @Author_NOM

      The first layer is DJ points. Turntable.fm describes the process of obtaining these points as follows: ???You get DJ points when someone in the crowd ???awesomes??? a song that you are playing. <strong><a href="http://learnviolinonlinehq.com/">learn violin online</a></strong> If someone clicks the lame button while you are playing you won???t loose points but your song might get skipped.??? The Awesome and Lame buttons mentioned are present at the bottom of the screen during each song, <strong><a href="http://glaucomaeyedrops.com/">glaucoma eyes drops</a></strong> and every listener can vote once per song.
      I find this function very well thought-out to be honest. I mean, it's just genius!

      I can play like a DJ and pick my favorite songs. It even has social button. TechCrunch called turntable.fm a new early-adopter addiction. It has already 140,000 users, including me, <strong><a href="http://brighteyesdrops.com/">bright eyes drops</a></strong> the promoter team of anti inflammatory foods.
      And that speaks for itself! 140k members! This site is something you should keep track on!
      obitwo
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  • Gamification of sites

    Turntable.fm does a great job of motivating users to get more involved with the site and to earn status. Many more websites will use gamification to get users to have a deeper usage of their site, which in turn keeps the users around longer. UserInfuser (http://code.google.com/p/userinfuser) is the first open source gamification platform that lets websites incorporate similar game elements in their site.
    cloudcaptive
    • RE: Playing Turntable.fm like a game

      @cloudcaptive turntable.fm appears to be a beta invite only system as of today. if you have a facebook friend invite you can get in. Guess I will have to wait. <a title="Local Google Places" href="http://extremesocialmedia.org/">Local Google Places</a>
      esm2012
      • RE: Playing Turntable.fm like a game

        @esm2012 I am really looking forward to the game coming out soon...
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        cloudsifter
  • ttb.fm builds on top of tt.fm's gamification engine

    Turntable Battle, ttb.fm, is using the point system within tt.fm to host both virtual AND physical DJ Battles and Dance Parties. We elevate the online social music sharing experience by letting listeners AWESOME what DJs are playing whether they are sitting at home or bouncing up and down in the club. We?re focused on social music sharing for night clubs, bars and festivals using tt.fm
    turntablebattle