Still no Zynga IPO, but two new games instead

Still no Zynga IPO, but two new games instead

Summary: The rumor that FarmVille-creator Zynga would kick off its initial public offering sometime the past few weeks proved to be untrue, but the Silicon Valley darling did manage to push out a hot new game on Facebook and another on iOS, which shows that the game company has not run out of ideas yet, or at the very least, has not lost the knack for taking existing game ideas and giving them a liberal application of Zynga's magic sauce.

SHARE:
TOPICS: Mobility
4

The rumor that FarmVille-creator Zynga would kick off its initial public offering sometime the past few weeks proved to be untrue, but the Silicon Valley darling did manage to push out a hot new game on Facebook and another on iOS, which shows that the game company has not run out of ideas yet, or at the very least, has not lost the knack for taking existing game ideas and giving them a liberal application of Zynga's magic sauce.

The new Facebook game is called Empires & Allies, and it's best described as a combination of the classic game Risk and Zynga's popular city building Facebook game CityVille. In the game, you not only build up a city, but also an army and then go headfirst into real-time battles against both computer opponents and friends. There's a big resource component to the game as well, and in order to dominate militarily, you also have to master the art of having enough oil, wood and ore to manufacture heavy artillery like tanks, battleships and jet planes.

The whole battle component is really what sets this game apart from Zynga's other big hits, FarmVille and CityVille -- which generally revolve around building something to your liking and then helping your friends do the same. Empire & Allies still retains that whole 'helper' vibe, but there's also a level of risk, competitiveness and aggression that are not present the farming and city games. And that is where Empires & Allies will succeed to reach a certain audience where the others have failed -- it's fun to invade friends territories (then taunt the victim by leaving a 'You've Been Invaded' note in their Facebook wall) and to fend off invaders when they try to take a piece of your land.

That, and the face that the game was launched in 12 countries at the same time, will help ensure that Empires & Allies is off to a good start. CityVille was Zynga's first game with a simultaneous international launch and that worked out in the game's favor, sending its popularity soaring, well past that of the company's first runaway hit, FarmVille. It's still too early to tell how Empires & Allies will fare with the Facebook gaming set, but early numbers (10 million players in 10 days) seem promising.

Zynga's other big gaming release comes from the Words with Friends camp -- a new iOS game called Hanging with Friends. The name of the game has a dual meaning -- this is a game that's designed to help you hang out with friends -- virtually -- while playing a version of the classic game hangman. The game connects to your Facebook or Twitter account and your friends list is populated automatically. To start a game, choose a friend to play with, then come up with a word from a series of letters and then, wait for your friend to guess it. Then, your friend (if they're game) will send you a word back; you have six tries to guess the correct letters. Not having any luck? You are offered several lifelines that can keep you out of hot water, which can be purchased with coins earned by playing games (or you can pay actual cash for them if you're so inclined). A free ad-supported game is currently available in the App Store along with an ad-free paid version for $1.99.

So the wait for Zynga's rumored IPO continues, but with the release of these two new high-profile games, it looks like the FarmVille-maker is gearing up for battle on the stock market and will get its chance to prove that it can survive what looks to be the Great Tech Bubble of 2011.

Topic: Mobility

Libe Goad

About Libe Goad

Texas native Libe Goad resides in New York City and has spent the past decade covering technology and video games for publications including Blender, PC Magazine, Bust, Seventeen and Sync.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

4 comments
Log in or register to join the discussion
  • Seriously!! Who the hell is dumb enough to invest on Zynga?

    The company produced a stupid game for Facebook ... how does that turn into long term profitability and expandability?

    Facebook is a fad, by 2013 it will be a thing of the past (like MySpace and Geocity are today). Why invest on a company that is a one-hit-wonder?
    wackoae
    • RE: Still no Zynga IPO, but two new games instead

      @wackoae "A stupid game"? Which one are you referring to? Farmville? Cityville? Mafia Wars? Petville? Cafe World? Zynga Poker? Words With Friends? Or was it one of their other games? For a company that "produced a stupid game for Facebook", they did a good job of getting an IPO valuation around 20 billion dollars.
      tntoak
  • RE: Still no Zynga IPO, but two new games instead

    All the articles I have been reading about Zynga, their games and their upcoming IPO have all been so positive. However if you go visit the Zynga Community Forums (http://forums.zynga.com/index.php) and click on to any one of their games, you will find a plethora of posts from unhappy players frustrated with the numerous problems in many areas of game play. The mounting frustration with bugs is being compounded by Zynga's greed and many players are getting turned off. I'd like to see an article that addresses that instead of all the hoopla marketing hype.
    brwneyedgrl
  • RE: Still no Zynga IPO, but two new games instead

    expover microsoft internet working at sites with the
    <a href="http://www.fesbuksohbet.com" title="fesbuk" target="_blank">fesbuk</a> - and <a href="http://www.balimsohbet.com" title="sohbet odalari" target="_blank">sohbet odalari</a> - and <a href="http://www.manolyam.net" title="Mynet" target="_blank">mynet</a> - <a href="http://www.manolyam.net" title="Mynet sohbet" target="_blank">mynet sohbet</a> -
    turkey the microsoft is a good format is also <a href="http://www.facesohbet.net" title="face" target="_blank">face</a> -
    <a href="http://www.sohbetcide.com" title="sohbetci" target="_blank">sohbetci</a> - <a href="http://www.metin2pvpserver.net" title="metin2 pvp" target="_blank">metin2 pvp</a> -
    operiation <a href="http://www.faceboksohbet.com/">facebok</a> - <a href="http://www.twittersohbet.com/">twitter</a>
    Behaviour of desdek bigger role in these sites <a href="http://www.sohbetix.net/">sohbet</a> Microsoft A network connection to the game s dada gubve unwanted surprises
    <a href="http://www.metin2pvpserverlar.com" title="metin2 pvp serverlar" target="_blank">metin2 pvp serverlar</a> - <a href="http://www.metin2pvpindir.com" title="pvp indir" target="_blank">pvp indir</a> -
    <a href="http://www.facesohbet.net" title="facesohbet" target="_blank">facesohbet</a> -
    and <a href="http://www.twittersohbet.com/yonja-sohbet" title="yonja" target="_blank">yonja</a> - and <a href="http://www.faceboksohbet.com" title="facebok" target="_blank">facebok</a> -<a href="http://www.sexsohbeti.org" title="sex sohbet" target="_blank">sex sohbet</a> - <a href="http://www.sexmuhabbet.net" title="sex hikayeleri" target="_blank">sex hikayeleri</a> - and <a href="http://www.sohbetcide.com" title="sohbet" target="_blank">sohbet</a> - and <a href="http://www.facesohbet.net" title="facebook" target="_blank">facebook</a> - and <a href="http://www.facesohbet.net" title="fesbuk" target="_blank">fesbuk</a> - and <a href="http://www.balimsohbet.com" title="sohbet" target="_blank">sohbet</a> - and <a href="http://www.manolyam.net" title="cet" target="_blank">cet</a> - and <a href="http://www.metin2pvpindir.com" title="mt2 indir" target="_blank">mt2 indir</a> - and <a href="http://www.metin2oyunu.org/indir" title="metin2 indir" target="_blank">metin2 indir</a> - and <a href="http://www.metin2oyunu.org/resimleri" title="metin2 resimleri" target="_blank">metin2 resimleri</a> - and <a href="http://www.metin2oyunu.org/metin2-kaydol" title="metin2 kaydol" target="_blank">metin2 kaydol</a> - ang <a href="http://www.metin2oyunu.org/" title="metin2" target="_blank">metin2</a> -
    <a href="http://www.fesbuksohbet.com/fesbook-giris" title="fesbook giris" target="_blank">fesbook giris</a>
    <a href="http://www.faceboksohbet.com/tag/fesbok-giris" title="fesbok giris" target="_blank">fesbok giris</a>
    <a href="http://www.sohbetcide.com/" title="chat" target="_blank">chat</a> room turkey <a href="http://www.sohbetcide.com/" title="sohbet" target="_blank">sohbet</a>
    twitter sohbet portallari <a href="http://www.twittersohbet.com/netlog/" title="netlog" target="_blank">netlog</a> and <a href="http://www.twittersohbet.com/twitter-turkce/" title="twitter turkce" target="_blank">twitter t?rkce</a> and <a href="http://www.twittersohbet.com/twitter-giris/" title="twitter giris" target="_blank">twitter giris</a> and <a href="http://www.twittersohbet.com/" title="twitter kaydol" target="_blank">twitter kaydol</a>

    turkiye mt2, metin2 online games serverlar
    and <a href="http://www.metin2pvpindir.com" title="mt2 indir" target="_blank">mt2 indir</a> and <a href="http://www.metin2pvpindir.com" title="mt2" target="_blank">mt2</a> and <a href="http://www.metin2pvpserver.net" title="mt2 pvp server" target="_blank">mt2 pvp server</a> and <a href="http://www.metin2pvpserver.net" title="metin2 pvp server" target="_blank">metin2 pvp server</a> and <a href="http://www.metin2pvpserver.net" title="metin2" target="_blank">metin2</a> and <a href="http://www.metin2pvpserver.net" title="pvp server" target="_blank">pvp server</a> and <a href="http://www.metin2pvpserverlar.com" title="metin2 pvp serverlar" target="_blank">metin2 pvp serverlar</a> and <a href="http://www.metin2pvpserverlar.com" title="metin2 pvp serverler" target="_blank">metin2 pvp serverler</a> and <a href="http://www.metin2pvpserverlar.com" title="pvp serverler" target="_blank">pvp serverler</a> and <a href="http://www.metin2pvpserverlar.com" title="pvp serverlar" target="_blank">pvp serverlar</a>
    aygulum