The Web is becoming a more effective tool over time to classify businesses than traditional industry classification schemes. The competitors I had three months ago are not necessarily the competitors I’m going to have three months from now -- or even today -- because business changes at the speed of light, as the Internet pumps information around the world and business strategies change on a dime.
Analyst Dana Gardner examines IT news and trends that impact software strategists to provide insights and outcomes on SOA, app dev, SaaS, enterprise infrastructure and mobile convergence.
Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm.
As a result, software's DNA is changing from a Frankenstein approach to a market-driven, natural-selection, multi-generational "success-of-the-fittest" model. If the focus moves to the process around how to assemble, adapt, evaluate, test, re-evaluate and re-use, then the process is what's becomes most important. Visibility into the entire process becomes essential. The emphasis moves from disassociated awkward steps and sequences of white-knuckle baton-hand-offs to an anticipated series of related competencies that provide lean, mean yet changing solutions to business needs.
I don’t see anything terribly revolutionary in the iPhone, other than the fact that it comes from the Steve Jobs godhead. There’s no doubt that Apple does great design, does a great marketing, and does a great zeitgeist. They made a splash with the Newton and look what happened there. What in the iPhone is not already being used in corporate environments in a major way? People are carrying their iPods into the office and using them to listen to podcasts, or using their cell phones. They’ve already got mobile messaging and mobile browsers in a variety of devices that they’re using.
The unintended beneficial consequences of Seaportal come to the hotel and its suppliers and partners. Because when guests access their needed or desired services from the portal, that use pattern can be tracked and examined. Before such use was scattered amid different communications and networks, and hard to capture and measure. So such full integration affords the power of business intelligence (BI) so that a user's individual preferences can be observed, measured, and therefore enhanced, either on this trip or the next.
Gauntlet actually gives you this great wealth of information that you can then data mine. When you talk about strategy and process, you also have to think about how to optimize the process. How do organizations continuously improve processes, not just code or technology? How are they are doing the work itself? A lot of that comes down to being able to mine to do ad-hoc analytical queries against the data that’s been collected about how the organization is actually operating. That’s one of the things that Gauntlet really provides -- that data warehouse of activity and metrics around actual development actions.
So now IBM is bolting on the new lingo to the old value. Some nice turn of events, eh? When Notes 15 years ago allowed for databases to be created on the fly for certain (or all) people on the network to read and add to, it was a wiki. Team rooms and IM -- real-time collaboration, ie Second Life. Publishing via email to large lists or publicly available applications -- blogs.
One of the challenges that organizations face in doing SOA and then trying to determine their ROI -- for want of a better way to put it -- isn't unique to SOA. It’s really a function of various other types of IT-related activities as well. How do you actually quantify what your ROI is, given the advantages of using an SOA approach? I’ve listed the main reasons why people would want to do SOA, in terms of the advantages, and they basically break down to four major areas.
When done right, podcasts are a cost-benefit-analysis slam-dunk. The total cost of producing and distributing podcasts, sponsored or otherwise, is a fraction of a white paper, an ad campaign, AdWords, a booth at a trade event, a direct email marketing campaign, a webinar/webcast. And yet podcasting is often more credible, "lasts" longer as searchable content, is easier to absorb, and can actually extend the value of other outreach activities. Any of these outreach activities are enhanced appreciably at incremental cost when B2B podcasting is used along with them.
It was super to be back at the real-time punditry with Doc Searls, Dan Farber, Hugh MacLeod, Mike Arrington, and Ryan Block. But I missed Steve. I tend to dis him whenever I can (because I can) yet his surly contrarian straight-shooting gusto was the secret sauce for Gillmor Gang.
Search is becoming more than a starting point on information discovery, it is becoming the flexible interface to complex decision-making, analytics, and BI. To better understand these transitions, join moderator Dana Gardner and FAST Search & Transfer CEO John Markus Lervik, CTO Bjorn Olstad, and Zia Zaman, the Senior Vice President of Strategic Marketing as we explore the future direction of enterprise search amid the Enterprise 2.0 and Semantic Web era.