Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm.

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Akamai experiments with super convergence hand-offs

What better venue than football's biggest event to plumb the depths of Web useage as a measurement for television advertising influence?Akamai Technologies is using its application optimization network to do double-duty on Super Sunday and Saturation Monday to broadly measure via its Akamai Net Usage Index for Advertising how many game-watchers were so impressed with ads during the Super Bowl that they clicked through to the advertisers' Web sites.

February 3, 2006 by

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