BriefingsDirect

What better venue than football's biggest event to plumb the depths of Web useage as a measurement for television advertising influence?Akamai Technologies is using its application optimization network to do double-duty on Super Sunday and Saturation Monday to broadly measure via its Akamai Net Usage Index for Advertising how many game-watchers were so impressed with ads during the Super Bowl that they clicked through to the advertisers' Web sites.

February 3, 2006 by Dana Gardner

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These are just the sorts of things that Oracle is thinking over as it decides what to do about NetBeans.

January 25, 2006 by Dana Gardner

4 Comments Vote

It now seems that the Apache community trusts IBM to do the right thing with Geronimo, and that should open the floodgates of those enterprises and ISVs that will increasingly gravitate to it.

January 24, 2006 by Dana Gardner

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Building the organizational willpower to dictate and enforce the work required to seed the future payback will be a challenge.

January 23, 2006 by Dana Gardner

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The point is to get as close to a solution sell capability as possible, and not to be left standing when the music stops, as it must.

January 20, 2006 by Dana Gardner

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When it chimes a twelve on the big ben your watch should also show a twelve whether you are in Maldives or Timbaktoo.

January 19, 2006 by Dana Gardner

17 Comments Vote

So, take it from the Sage of Omaha, now is the time for businesses to begin injecting more than press releases into the powerful distribution networks.

January 17, 2006 by Dana Gardner

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There is a massive wave of productivity waiting to be unleashed by the organization or standard effort the makes calendaring truly a group sport!

January 17, 2006 by Dana Gardner

1 Comment Vote

Good review by Tim Bray of Robert Scoble's new book, Naked Conversations. Not the first, nor the last, word on the power of modern word of mouth marketing.

January 17, 2006 by Dana Gardner

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Sam sits in a catbird seat between media, vendors, marketers, and the associated support agency ecology around them.

January 16, 2006 by Dana Gardner

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