What better venue than football's biggest event to plumb the depths of Web useage as a measurement for television advertising influence?Akamai Technologies is using its application optimization network to do double-duty on Super Sunday and Saturation Monday to broadly measure via its Akamai Net Usage Index for Advertising how many game-watchers were so impressed with ads during the Super Bowl that they clicked through to the advertisers' Web sites.
Analyst Dana Gardner examines IT news and trends that impact software strategists to provide insights and outcomes on SOA, app dev, SaaS, enterprise infrastructure and mobile convergence.
Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm.
These are just the sorts of things that Oracle is thinking over as it decides what to do about NetBeans.
It now seems that the Apache community trusts IBM to do the right thing with Geronimo, and that should open the floodgates of those enterprises and ISVs that will increasingly gravitate to it.
Building the organizational willpower to dictate and enforce the work required to seed the future payback will be a challenge.
The point is to get as close to a solution sell capability as possible, and not to be left standing when the music stops, as it must.
When it chimes a twelve on the big ben your watch should also show a twelve whether you are in Maldives or Timbaktoo.
So, take it from the Sage of Omaha, now is the time for businesses to begin injecting more than press releases into the powerful distribution networks.
There is a massive wave of productivity waiting to be unleashed by the organization or standard effort the makes calendaring truly a group sport!
Good review by Tim Bray of Robert Scoble's new book, Naked Conversations. Not the first, nor the last, word on the power of modern word of mouth marketing.
Sam sits in a catbird seat between media, vendors, marketers, and the associated support agency ecology around them.