Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm.

Latest Posts

Akamai experiments with super convergence hand-offs

What better venue than football's biggest event to plumb the depths of Web useage as a measurement for television advertising influence?Akamai Technologies is using its application optimization network to do double-duty on Super Sunday and Saturation Monday to broadly measure via its Akamai Net Usage Index for Advertising how many game-watchers were so impressed with ads during the Super Bowl that they clicked through to the advertisers' Web sites.

February 3, 2006 by Dana Gardner


Warren Buffett likes RSS, too

So, take it from the Sage of Omaha, now is the time for businesses to begin injecting more than press releases into the powerful distribution networks.

January 17, 2006 by Dana Gardner