HP helps fight poverty in tough economy with charitable CARE sweepstakes campaign
As charities continue to struggle in a down economy, HP recently introduced a new program that shows the tech giant also has a giant heart. HP has begun offering a vehicle to raise donations for CARE, a humanitarian organization that fights global poverty.
Charitable donations declined 11 percent in 2009, according to Corporate Philanthropy. That’s the lar
gest dip in 20 years. Even some of the most well-recognized charities in the United States are suffering, as donors pull back and worldwide crises put new demands on already strained resources.
HP is looking to do its part with the HP Technology Services sweepstakes. Here’s how it works: HP will donate $10 to CARE every time a registered visitor votes for his or her favorite Technology Services Expert on the sweepstakes site. Visitors can vote up to seven times a day. [Disclosure: HP is s sponsor of BriefingsDirect podcasts.]
“HP is adding the human touch to technology, as well as partnering with CARE to turn our local action into global impact,” says Michelle Weiss, vice president of Marketing, Technology Services at HP. “The awareness generated through the sweepstakes will help to advance CARE’s humanitarian work to empower women and girls as change agents in fighting poverty and its impact around the world.”
Contribute to charity -- and win prizes
The sweepstakes is part of a new HP Technology Services program that showcases the HP team — from engineers to service professionals. IT professionals can register to vote and be entered to win an HP Envy laptop, an HP Photosmart e-All-in-One Printer, and other prizes. IT pros can choose from one of seven candidates: Kfir Godrich, Lee Kedrie, Bill Kosik, Donald Livengood, Patrick Lownds, Bradley Mearns and Chris and Greg Tinker. As of mid-October, HP had already logged 10,736 votes, driving more than $100,000 to the charity.
HP Cares
Founded in 1945, CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Working in 72 countries around the world, women are at the heart of CARE’s community-based efforts to improve education, health and economic opportunity.
“HP has been an important and long-term partner for CARE, contributing both technology expertise and generous support to advance our mission,” says Radha Muthiah, vice president, Strategic Partnerships and Alliances, CARE. “We continue to applaud their commitment to connecting people to CARE’s work in innovative and meaningful ways.”
More information on the HP Technology Services Experts sweepstakes, including how to enter a vote to have HP donate to CARE, is available at www.hp.com/go/TSvote.
BriefingsDirect contributor Jennifer LeClaire provided editorial assistance and research on this post. She can be reached at http://www.linkedin.com/in/jleclaire and http://www.jenniferleclaire.com.
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