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San Francisco Conference observations: Enterprise transformation, enterprise architecture, SOA and a splash of cloud computing

By | February 5, 2012, 1:01pm PST

Summary: The Open Group’s Dr. Chris Harding gives his impressions of the Open Group Conference held in San Francisco the week of January 30.

This guest post comes courtesy of Chris Harding, Forum Director for SOA and Semantic Interoperability at The Open Group.

By Chris Harding, The Open Group

This week I have been at The Open Group conference in San Francisco. The theme was Enterprise Transformation which, in simple terms means changing how your business works to take advantage of the latest developments in IT.

Evidence of these developments is all around. I took a break and went for coffee and a sandwich, to a little cafe down on Pine and Leavenworth that seemed to be run by and for the Millennium generation. True to type, my server pulled out a cellphone, with a device attached through which I swiped my credit card; an app read my screen-scrawled signature and the transaction was complete.

Then dinner. We spoke to the hotel concierge, she tapped a few keys on her terminal and, hey presto, we had a window table at a restaurant on Fisherman’s Wharf. No lengthy phone negotiations with the Maitre d’. We were just connected with the resource that we needed, quickly and efficiently.

The power of ubiquitous technology to transform the enterprise was the theme of the inspirational plenary presentation given by Andy Mulholland, Global CTO at Capgemini. Mobility, the Cloud, and big data are the three powerful technical forces that must be harnessed by the architect to move the business to smarter operation and new markets.

If you had thought five years ago that no technical trend could possibly generate more interest and excitement than SOA, cloud computing would now be proving you wrong.

Jeanne Ross of the MIT Sloan School of Management shared her recipe for architecting business success, with examples drawn from several major companies. Indomitable and inimitable, she always challenges her audience to think through the issues. This time we responded with, “Don’t small companies need architecture too?” Of course they do, was the answer, but the architecture of a big corporation is very different from that of a corner cafe.

Corporations don’t come much bigger than Nissan. Celso Guiotoko, Corporate VP and CIO at the Nissan Motor Company, told us how Nissan are using enterprise architecture for business transformation. Highlights included the concept of information capitalization, the rationalization of the application portfolio through SOA and reusable services, and the delivery of technology resource through a private cloud platform.

The set of stimulating plenary presentations on the first day of the conference was completed by Lauren States, VP and CTO Cloud Computing and Growth Initiatives at IBM. Everyone now expects business results from technical change, and there is huge pressure on the people involved to deliver results that meet these expectations. IT enablement is one part of the answer, but it must be matched by business process excellence and values-based culture for real productivity and growth.

My role in The Open Group is to support our work on Cloud Computing and SOA, and these activities took all my attention after the initial plenary. If you had thought, five years ago, that no technical trend could possibly generate more interest and excitement than SOA, Cloud Computing would now be proving you wrong.

Interest in SOA continues

But interest in SOA continues, and we had a SOA stream including presentations of forward thinking on how to use SOA to deliver agility, and on SOA governance, as well as presentations describing and explaining the use of key Open Group SOA standards and guides: the Service Integration Maturity Model (OSIMM), the SOA Reference Architecture, and the Guide to using TOGAF for SOA.

We then moved into the Cloud , with a presentation by Mike Walker of Microsoft on why Enterprise Architecture must lead Cloud strategy and planning. The “why” was followed by the “how”: Zapthink’s Jason Bloomberg described Representational State Transfer (REST), which many now see as a key foundational principle for Cloud architecture. But perhaps it is not the only principle; a later presentation suggested a three-tier approach with the client tier, including mobile devices, accessing RESTful information resources through a middle tier of agents that compose resources and carry out transactions (ACT).

In the evening we had a CloudCamp, hosted by The Open Group and conducted as a separate event by the CloudCamp organization. The original CloudCamp concept was of an “unconference” where early adopters of Cloud Computing technologies exchange ideas. Its founder, Dave Nielsen, is now planning to set up a demo center where those adopters can experiment with setting up private clouds. This transition from idea to experiment reflects the changing status of mainstream cloud adoption.

The public conference streams were followed by a meeting of the Open Group Cloud Computing Work Group. This is currently pursuing nine separate projects to develop standards and guidance for architects using cloud computing. The meeting in San Francisco focused on one of these - the Cloud Computing Reference Architecture. It compared submissions from five companies, also taking into account ongoing work at the U.S. National Institute of Standards and Technology (NIST), with the aim of creating a base from which to create an Open Group reference architecture for Cloud Computing. This gave a productive finish to a busy week of information gathering and discussion.

A later presentation suggested a three-tier approach with the client tier, including mobile devices, accessing RESTful information resources through a middle tier of agents that compose resources and carry out transactions (ACT).

Ralph Hitz of Visana, a health insurance company based in Switzerland, made an interesting comment on our reference architecture discussion. He remarked that we were not seeking to change or evolve the NIST service and deployment models. This may seem boring, but it is true, and it is right. Cloud Computing is now where the automobile was in 1920. We are pretty much agreed that it will have four wheels and be powered by gasoline. The business and economic impact is yet to come.

So now I’m on my way to the airport for the flight home. I checked in online, and my boarding pass is on my cellphone. Big companies, as well as small ones, now routinely use mobile technology, and my airline has a frequent-flyer app. It’s just a shame that they can’t manage a decent cup of coffee.

This guest post comes courtesy of Chris Harding, Forum Director for SOA and Semantic Interoperability at The Open Group.

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Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm.

Disclosure

Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, LLC, a New Hampshire-based IT analysis and new media content production and consultancy firm that he founded in 2005. He produces a series of podcast/videocast/transcript/blog content shows, called BriefingsDirect[tm/sm], some of which are sponsored and which he blogs on. Such sponsored shows are declared individually as such and by what organization or company. When Dana blogs on ZDNet on companies that he does have, or has had, consulting and/or sponsorship relationships, he declares that in each blog entry. There is no connection between the negotiation of such sponsorships and the opinions expressed by Dana here on ZDNet. To date, the following organizations/companies have sponsored, or do sponsor, some BriefingsDirect content, or have consulting relationships with Dana: Active Endpoints Akamai Technologies Aster Data Systems BP Logix Business Technology Quarterly CA Compuware Electric Cloud Genuitec Gerson Lehrman Group Greenplum Hewlett-Packard iTKO JustSystems North America, Inc. Kapow Technologies LogLogic Nexaweb Technologies, Inc. The Open Group Paglo Panda Security Platform Computing Progress Software rPath Sailpoint Splunk TIBCO Software Weblayers Workday WSO2 ZDNet As a matter of CNET Networks and Interarbor Solutions policies, when Dana covers an organization that is also a sponsor of a BriefingsDirect-produced podcast, videocast or any other content, a disclosure will be included with the coverage. Updated (1/4/2010): Instead of providing a disclosure on just those editorials (blog posts, etc.) that intersect the above listed companies, we have changed the policy to include a link to this full disclosure at the end of every one of Dana's blog posts. In the case of audio or video-based coverage, such disclosures will be provided within the editorial content itself.

Biography

Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years.

Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, SOA, business process management, business intelligence, next-generation data centers, and application lifecycle optimization. His specific interests include Enterprise 2.0 and social media, cloud standards and security, as well as integrated marketing technologies and techniques.

Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.

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Thanks for the great article. What an exciting time we are in. New announcements in technology everyday and it looks like Cloud Computing is "Crossing the Chasm" ala Geoffrey Moore's book of the same title http://www.geoffreyamoore.com. Thanks again!

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