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SOA Insights analysts delve into SOA Consortium's advocacy objectives with OMG CEO Richard Soley

By | May 25, 2007, 10:56am PDT

Summary: OMG began the consortium with bevy of heavy-hitting companies — Avis, Bank of America, CellExchange, WebEx, BEA, Cisco, IBM, SAP, HP and Wells Fargo — and has grown already. The consortium, separate from OMG, is tasked with creating a community around SOA, and is not a standards group. “We strongly believe that SOA isn’t a technology at all, but rather an approach to achieve business agility. It’s not a technology, but rather a business strategy, says Soley.

Read a full transcript of the discussion.

When the hype curve descends, advocacy takes over. And so it is with the SOA Consortium, formed earlier this year to establish SOA as a business productivity benefit and to glean proven adoption paths and proof-points from primarily end-users and enterprises. The advocacy group’s approach combines input from enterprises and vendors to promote the business strategy value for services oriented architecture (SOA).

Join noted IT analysts Joe McKendrick, Tony Baer, and Jim Kobielus for our podcast discussion on the goals and opportunities for the SOA Consortium with Dr. Richard Soley, the chairman and CEO of the Object Management Group (OMG) and also executive director of the consortium. I’ll be your host.

In June, SOA Consortium will begin holding quarterly CIO Summits with a small number of CIOs and CTOs from government agencies, large corporations, as well as non-governmental organizations.

OMG began the consortium with bevy of heavy-hitting companies — Avis, Bank of America, CellExchange, WebEx, BEA, Cisco, IBM, SAP, HP and Wells Fargo — and has grown already. The consortium, separate from OMG, is tasked with creating a community around SOA, and is not a standards group. “We strongly believe that SOA isn’t a technology at all, but rather an approach to achieve business agility. It’s not a technology, but rather a business strategy, says Soley.

Here are some additional excerpts:

Our SOA group at OMG has been focused on modeling SOA, modeling for software assurance, and modeling for software producibility, and so forth. At the other end of the spectrum, you have organizations like W3C and OASIS that are doing a great job designing the protocols and languages at the pipe level — how do we connect the systems together?

That hasn’t been our primary focus in over a decade. So we are not in that space. The advocacy group is exactly that — it’s an advocacy group. How do we help the CIO? And, we call this “Corner Office SOA.” How do we help the CIO get the news across to the rest of the C-suite that this is not a technology but a business strategy, and a business strategy that can deliver agility and a better bottom line?

[Also] … How do we help the enterprise architect, the domain architect, the data architect get the word across to his alter ego in the line of business that this is a business strategy and not a technology and it’s something he needs to pay attention to?

We are currently running 3-to-1 end-users to vendors, and that’s because the focus is on this advocacy activity. It’s not on whose SOA infrastructure we should buy and “Our Web service is cool,” or any of those questions. I am guessing that we are actually going to be more like 5-to-1 or 10-to-1 end-users to vendors eventually.

IT has traditionally focused in most organizations on what are the right tools to achieve what lines of business are telling us we need to achieve. Sure, there are going to be tools and there are going to be technologies and there are going to be frameworks to help you implement the SOA strategy, but it’s the other way around. It’s “What is it we need to achieve?” And, what we need to achieve is fairly easy to explain, right? What we need to achieve is capturing business processes, so that we can find them, so that we can make them more efficient, and so that we can reuse them — and this is nothing new.

What’s new here is the message that we are not just talking about workflow. We are not just talking about processes that can be automated. We are talking about any of the processes, especially customer-facing, but any value-chain processes within the organization that we might want to reuse.

Listen to the entire podcast, or read the full transcript for more IT analysis and SOA insights. Produced as a courtesy of Interarbor Solutions: analysis, consulting and rich new-media content production.

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Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm.

Disclosure

Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, LLC, a New Hampshire-based IT analysis and new media content production and consultancy firm that he founded in 2005. He produces a series of podcast/videocast/transcript/blog content shows, called BriefingsDirect[tm/sm], some of which are sponsored and which he blogs on. Such sponsored shows are declared individually as such and by what organization or company. When Dana blogs on ZDNet on companies that he does have, or has had, consulting and/or sponsorship relationships, he declares that in each blog entry. There is no connection between the negotiation of such sponsorships and the opinions expressed by Dana here on ZDNet. To date, the following organizations/companies have sponsored, or do sponsor, some BriefingsDirect content, or have consulting relationships with Dana: Active Endpoints Akamai Technologies Aster Data Systems BP Logix Business Technology Quarterly CA Compuware Electric Cloud Genuitec Gerson Lehrman Group Greenplum Hewlett-Packard iTKO JustSystems North America, Inc. Kapow Technologies LogLogic Nexaweb Technologies, Inc. The Open Group Paglo Panda Security Platform Computing Progress Software rPath Sailpoint Splunk TIBCO Software Weblayers Workday WSO2 ZDNet As a matter of CNET Networks and Interarbor Solutions policies, when Dana covers an organization that is also a sponsor of a BriefingsDirect-produced podcast, videocast or any other content, a disclosure will be included with the coverage. Updated (1/4/2010): Instead of providing a disclosure on just those editorials (blog posts, etc.) that intersect the above listed companies, we have changed the policy to include a link to this full disclosure at the end of every one of Dana's blog posts. In the case of audio or video-based coverage, such disclosures will be provided within the editorial content itself.

Biography

Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years.

Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, SOA, business process management, business intelligence, next-generation data centers, and application lifecycle optimization. His specific interests include Enterprise 2.0 and social media, cloud standards and security, as well as integrated marketing technologies and techniques.

Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.

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