BriefingsDirect

Dana Gardner

StrikeIron adds data delivery punch to Serena Software's mashup exchange

By Dana Gardner | July 28, 2008, 9:22am PDT

Summary: One example of a successful Business Mashup is the Serena Salesforce.com Credit Approval Mashup. The Mashup automates the interaction with D&B credit information via a StrikeIron Web service and allows sales personnel to request approval to extend credit to prospects. It can be downloaded for free along with a demo from the Mashup Exchange. A subscription to the data can be obtained from StrikeIron.

In what could be described as a win-win situation, StrikeIron, which provides solutions for delivering data over the Internet, has joined the Serena Mashup Exchange, an online marketplace for businesses and their partners to connect through mashups.

The move will allow StrikeIron, based in Cary, N.C., to make its Web services available to a wider audience. At the same time, it will help Redwood City, Calif.-based Serena Software extend its mashup footprint. The combined forces will provide business users with access to key external data, while allowing them to focus on creating mashups, without having to worry whether the data has SOA hooks.

The Serena Mashup Exchange provides packaged mashups, template workflows and professional service offerings. The StrikeIron Web Services Marketplace provides over 100 data services from leading technology suppliers including Cortera, Dun & Bradstreet (D&B), Gale, MapQuest, Midnight Trader, NASDAQ, Tax Data Systems, Wall Street Horizon, and Zacks.

One example of a successful Business Mashup is the Serena Salesforce.com Credit Approval Mashup. The Mashup automates the interaction with D&B credit information via a StrikeIron Web service and allows sales personnel to request approval to extend credit to prospects. It can be downloaded for free along with a demo from the Mashup Exchange. A subscription to the data can be obtained from StrikeIron.

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Topics

Serena Software Inc., StrikeIron, Mashup, Serena Mashup Exchange, StrikeIron Web Services Marketplace, Collaboration, Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm.

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Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, LLC, a New Hampshire-based IT analysis and new media content production and consultancy firm that he founded in 2005. He produces a series of podcast/videocast/transcript/blog content shows, called BriefingsDirect[tm/sm], some of which are sponsored and which he blogs on. Such sponsored shows are declared individually as such and by what organization or company. When Dana blogs on ZDNet on companies that he does have, or has had, consulting and/or sponsorship relationships, he declares that in each blog entry. There is no connection between the negotiation of such sponsorships and the opinions expressed by Dana here on ZDNet. To date, the following organizations/companies have sponsored, or do sponsor, some BriefingsDirect content, or have consulting relationships with Dana: Active Endpoints Akamai Technologies Aster Data Systems BP Logix Business Technology Quarterly CA Compuware Electric Cloud Genuitec Gerson Lehrman Group Greenplum Hewlett-Packard iTKO JustSystems North America, Inc. Kapow Technologies LogLogic Nexaweb Technologies, Inc. The Open Group Paglo Panda Security Platform Computing Progress Software rPath Sailpoint Splunk TIBCO Software Weblayers Workday WSO2 ZDNet As a matter of CNET Networks and Interarbor Solutions policies, when Dana covers an organization that is also a sponsor of a BriefingsDirect-produced podcast, videocast or any other content, a disclosure will be included with the coverage. Updated (1/4/2010): Instead of providing a disclosure on just those editorials (blog posts, etc.) that intersect the above listed companies, we have changed the policy to include a link to this full disclosure at the end of every one of Dana's blog posts. In the case of audio or video-based coverage, such disclosures will be provided within the editorial content itself.