Attention Thieves

I've developed a new spray that detects bullshit. I can't talk too much about the technology until the product launch, but I will demonstrate its usefullness by spraying it on this post by Sam Ruby:

Note that there's nothing left to see. The way my invention works, it erases all bullshit from the target post. I was somewhat surprised to see Nick Bradbury's quote removed, but a quick trip to the original reveals that Sam has evidently invented a similar spray that removes elements of quotes that tend to contradict his agenda. No wonder it's called an Atomizing spray.

This kind of attention theft is becoming more commonplace as strides are made in improving information feeds through the applied use of attention metadata. The bullshit industry is fighting back with misdirection, credit phishing, protocol snatching, and complexity multiplexing. I'm currently working on an update to the spray that will incorporate these signatures into the detection filters, but for now the beta has a hard time with certain posts from bloggers whose last names begin with "B", and everything from Bob Sutor.

Many people have asked what the business model will be for the new product. The basic product will remain free, but those who want to permanently apply the spray to all feeds and items will need the Pro version, which will priced on a sliding scale based on an analysis of your bullshit output, or bput. Unfortunately, I'm using the Pro version alpha, so I can't pull up any examples of people who won't be able to afford the product. But don't worry, they know who they are.