Analytics designers forgot some things

Analytics designers forgot some things

Summary: At first glance, the new interface for the analytics service is the best thing since sliced bread -- it's slick, sexy and has several new features that I am super pumped about like the report email feature. This service has a bright future.

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TOPICS: Software
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At first glance, the new interface for the analytics service is the best thing since sliced bread -- it's slick, sexy and has several new features that I am super pumped about like the report email feature. This service has a bright future.

Unfortunately, after using the new design for only a couple days, I found myself switching back to the old version quite often due to some of the limitations the new one currently has. I'm not the only one who feels this way -- Haochi from Googlified has the same opinion.

So what's wrong with it? Well, the most obvious and annoying limitation I constantly notice is the lack of a 24 hour view. If you want to see what happened on a particular day in a graph view, you can't. This is particularly unhelpful in reports that are sent to you daily -- the charts you get look almost identical day to day because they are displayed in month view.

In the same way viewing small amounts of data has become more difficult, looking at trends year over year has become quite a chore -- and even when you do get the range you want selected, your charts begin to look very cluttered.

Overall though, I'm not as disappointed as Haochi, but I hope these minor things can be fixed sooner rather than later.

Topic: Software

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4 comments
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  • I like it

    I have a small site so I don't have the need of a daily display, but since analytics is used by heavy users I find this quite wired and I'm sure it'll be fixed shortly.
    I find the personalized reports to be very useful. A feature I puzzled its not present is that of displaying several big charts on one page sucha as visit, time spent and %of new users. I believe this would be very helpful to understand the relative importance of each static.
    tassaramar
  • Agreed

    This stuff is nice, but compared to Urchin, Google analytics is still "cute" - I can't wait for Google to catch up, I'm certain they will (and it's a heck of a lot easier and cheaper to deploy that Urchin!)
    jmanico
  • Unlucky

    Why do you complain? You have access to the new version. I still have the old one :-/
    TOMHTML
  • Missing Hours Report

    I imagine the "missing" hours report was not an oversight. Several changes were made to improve the tool's scalability. Removing hours detail takes the pressure off to provide near real time reporting. Another change to improve scalability is noted in point 10 in the FAQ: "In a sampled data report, some report results are estimated from a statistical sample of site visits."

    Related to hours reporting, I also noticed that the date selection no longer takes the user's timezone into account. I cannot select "Today" sitting in Milan until 9am, which happens to be midnight pacific time.

    Sean Carlos
    Antezeta Web Marketing
    http://www.antezeta.com/blog/
    seancarlos