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Christopher Dawson

Apps Roulette #4 - Socialwok brilliantly brings biz-oriented socmed to Google Apps

By | March 25, 2010, 8:37am PDT

Socialwok is the among the first mainstream social media applications that is directly aligned with the ability to get work done. Plenty of companies allow the use of Facebook, Twitter, Ning, and other utilities, as well as a variety of groupware to facilitate collaboration. However, because of its very close integration with Google Apps, the very tool adopted by millions of businesses as their groupware of choice, Socialwok is unique.

I had the chance to speak with Ming Yong, co-founder of SocialWok, about their service and installed it on my 6geeks.net domain to give it a spin. It’s difficult to do it justice in verbage, so I’ll defer to a video tour of Socialwok’s features that the company prepared:

While this is obviously a nice dog and pony show, I can certainly attest to its accuracy and the ease with which social features can be added directly (and for free) to Google Apps. Techcrunch has also covered the suite, particularly focusing on their Facebook, Twitter, and Google Buzz integration.

Like the other applications I’ve featured in my Apps Roulette series, Socialwok leverages most of the Apps APIs to integrate with Google Calendar, Gmail, Buzz, and Docs, tying everything together in a Facebook-style, feed-oriented interface.

Many of us have successfully implemented a Ning page or rolled out some sort of social tools either within our business or as external venues for communications. However, how often have you encountered resistance from employees who don’t want to use or check “one more site”? Most people will happily use Facebook and/or Twitter and email, though, so what if you could simply overlay the social tools in Gmail/Docs?

This, in fact, is precisely what you can do with Socialwok. As you saw in the video, you can largely live within the Socialwok interface since email, docs, appointments, etc., are all available through Socialwok. Similarly, Socialwok adds commenting and sharing capabilities to posted Docs, emails, events, etc. You can “follow” other users, forming virtual teams within an organization and organizing these teams into feeds. The same feeds, including your own, can be pushed out to Twitter, Facebook, and Buzz. Feeds can also include people outside your organization; this is particularly important given how difficult it is within vanilla Apps to collaborate with outside organizations.

Obviously I’m enthusiastic about this tool. The expanded social utility that it creates within Google Apps is quite significant and has the potential to change the way a lot of companies work. This won’t be for everyone; many organizations are absolutely not ready to embrace social media within their business processes, no matter how progressive Google Apps may be standing alone. However, for those looking at ways to improve collaboration and communication in a manner that fits with users existing expectations in the Facebook age, then Socialwok needs to be on your very short list of tools that can make this happen.

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Chris Dawson is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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A diplomat is a person who can tell you to go to hell in such a way that you actually look forward to the trip.
-- Caskie Stinnett
economy.
bread and circuses
MEANING:
noun: Things intended to keep people happy and to divert their attention from the problems.
ETYMOLOGY:
Translation of Latin term panis et circenses, from panis (bread) + et (and), circenses (circuses). The term originated in the satires of Roman poet Juvenal (c. 60-140). Circus refers to the circus games, such as chariot races, held in the Roman times. The term has been loan translated into many other languages. In Spanish, for example, it is pan y toros (bread and bullfights).
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"Madrid has set up a series of summits that look a lot like bread and circuses for a domestic audience at time of economic misery."
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A THOUGHT FOR TODAY:
The human mind is inspired enough when it comes to inventing horrors; it is when it tries to invent a heaven that it shows itself cloddish. -Evelyn Waugh, novelist (1903-1966)
Sharon, we do not have the proper teachers, and the priests who give religious education have come on the top of the lists taking the headliners in the papers. There is a brain drain and the teachers get paid so small that we wonder if we ever will have the love of the tutors who used to pat our back telling us, ?Well done. Keep up this work. You will go a long way?. Even he knew and I, me, knew that my mischievous were very tremendous. There was love. If we did not do our homework, we were pinched under the armpits, lifted and parents told of what we did. Then we would get another whacking from dad. Boy how those days have gone. Now all school wants fees and no education. We have the IT and the distant learning courses. MBA to PhD. I think all these make me realise how money minded we have become. If we close schools, where will the youth go I wonder?
It sounds to me a vague idea to venture into father to son trade. That is only for Indians in India and Chine where the Goggle is having a court case and some www removed.
An illiterate man is an empty head and he will believe in all dancing medicine men and chicken sacrifices. Would we want our children to be that?
I thank you Firozali A.Mulla DBA
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