Google acquires QR code-based loyalty card startup Punchd

Google acquires QR code-based loyalty card startup Punchd

Summary: Google has acquired Punchd, which updated the customer loyalty card concept for the QR code-scanning generation.

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TOPICS: Google
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Late last week, reports were circulating that Google had snapped up smartphone-based loyalty card developer Punchd - but the company's Twitter account flatly denied that it had been bought. Today, though, Google's acquisition of Punchd is official.

The way Punchd works is simple: every time you buy something from a participating store that's part of a customer loyalty program - like buy five cups of coffee, get one free - you get to scan a QR code behind the counter. The Punchd app keeps track of how many times you've gotten your virtual punchcard alerts the user when they get their freebie.

We don't know how much Google paid to acquire Punchd and its six employees. But it's easy to see where it fits into Google's overall strategy. Groupon competitor Google Offers is going live soon, representing the search giant's play for the local commerce market. And if Google can come up with a smart integration, Punchd could complement the upcoming Google Wallet NFC payment system.

Of course, there's another possibility: As GigaOM notes, Punchd's team consists of some savvy Android software engineers, and this could just as easily be a talent grab. But I have a hunch that Punchd's technology is going to wind up as part of Google's local commerce products.

Topic: Google

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12 comments
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  • RE: Google acquires QR code-based loyalty card startup Punchd

    QRs are exploding. I love the idea of it to be honest. It's easy and helpfull in so many ways. I've been using recycable QRs that are offered through a website called uQR.me They also have packages where you can manage hundreds of them under one user name. So neat!
    floflifli
    • RE: Google acquires QR code-based loyalty card startup Punchd

      @floflifli I agree with you but the problem remains the fact that very few people know him and know how it works! <a href="http://www.dulacetduparc.com/">Hotel Lago di Garda</a>
      christopher1987
  • Why so slow?

    I think the QR evolution is not as fast as I thought it would be. I'm sure that through Google's efforts we'll begin to realize the depth of value sooner.
    markgabel
    • RE: Google acquires QR code-based loyalty card startup Punchd

      <a href="http://www.tophotelsuedtirol.de/">hotel S?dtirol</a>
      This was exactly what i was searching for. Have been fighting for a while to do this, thanks for have posted.
      Amanda123456
    • RE: Google acquires QR code-based loyalty card startup Punchd

      Firstly, clarity. QR Codes have error correction technology and can cope suprisingly well with distortion and even damage. However, you want as many people as possible to scan quickly and easily and that means taking care to make sure it's clear and crisp. Use the correct file format, be careful with scaling and for offline work, use good printers and paper/fabric/skin/etc.<a href="http://www.headphones.com/Headphones.html">Headphones</a>
      user202
  • QR codes fast enough?

    I think the QR evolution is not as fast as I thought it would be. I'm sure that through Google's efforts we'll begin to realize the depth of value sooner.
    markgabel
  • RE: Google acquires QR code-based loyalty card startup Punchd

    I like QRs, but I think that the Microsoft tags are a much better idea. Microsoft tags are full color, and consist of tiny dots in certain spots, and it can blend in really well with a design. You can't do this with QR codes:
    http://www.microsoft.com/tag/images/CustomTagCreation.gif
    aminy23
  • RE: Google acquires QR code-based loyalty card startup Punchd

    Perfect, we tried an 'information of this kind, for which solution would be best to adopt capiere for our project.

    <a href="http://www.hotel-abano-terme.it/">Hotel Abano Terme</a>
    christopher1987
  • RE: Google acquires QR code-based loyalty card startup Punchd

    Luckily I found your post looking for the ones in Italian, there is absolutely nothing that talks about this issue. Thank you for your hard work.
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    christopher1987
  • RE: Google acquires QR code-based loyalty card startup Punchd

    <a href="http://www.hotel-abano-terme.it/">Hotel Abano Terme</a>
    Perfect, was I was looking for a long time 'information of this type, it will be useful for our project we're doing. I tried a lot in blogs Italian but almost impossible to find interesting posts like this. Thank you for your help.
    christopher1987
  • RE: Google acquires QR code-based loyalty card startup Punchd

    I found a very special idea, it would be appropriate to make information about it, many people still do not know what it is or how it works! <a href="http://www.abanothermalcare.it/">Hotel Abano Terme</a>
    christopher1987
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