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Christopher Dawson

Google: Don't like real name policy? Don't use Google+

By | August 29, 2011, 12:56pm PDT

Summary: Google chairman Eric Schmidt says that if you don’t like the highly controversial real name policy, don’t use Google+.

Over the weekend, NPR’s Andy Carvin had the chance to ask Google chairman Eric Schmidt about the highly controversial Google+ real name policy. And his answer basically boiled down to “Don’t like it? Don’t use it.”

Oddly enough, this tidbit comes courtesy of Carvin’s own Google+ profile. He writes, in part:

He replied by saying that G+ was build primarily as an identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information.

Regarding people who are concerned about their safety, he said G+ is completely optional. No one is forcing you to use it. It’s obvious for people at risk if they use their real names, they shouldn’t use G+. Regarding countries like Iran and Syria, people there have no expectation of privacy anyway due to their government’s own policies, which implies (to me, at least) that Schmidt thinks there’s no point of even trying to have a service that allows pseudonyms.

It sounds like Schmidt’s vision for the Internet includes verifiable identities for everyone. But the term “identity service” and phrases like “leverage that information” have vaguely unsettling connotations (in fairness, Carvin says that he merely paraphrased Schmidt, and those may not be direct quotes).

Some, like ZDNet’s Violet Blue, have taken the Google+ real name policy and the often draconian penalties it entails as cause enough to consider dropping the fledgling social network entirely. But will Google stick to its guns, or will enough user unrest prompt some real name policy reform?

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Matthew has written about consumer and personal technology for The New York Daily News and comic book culture for ComicMix.com.

Disclosure

Matt Weinberger

Matt Weinberger has no financial investments in the companies he covers.

Biography

Matt Weinberger

Matthew also covers software as a service (SaaS), cloud computing and recurring revenue models for the IT channel at TalkinCloud.com and MSPmentor.net. He has written about consumer and personal technology for The New York Daily News and comic book culture for ComicMix.com. Matthew is a graduate of the Stony Brook University School of Journalism.
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Just got the email...and closed the account.
cryptikonline 18th Oct
If Google wants my real name, they can have it...in my obituary. Closed my G+ account and won't be going back. F*** you, Google.
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I have to say
Michael Alan Goff 29th Aug
I like somebody standing up for what they believe instead of bowing to public outcry.

Most people will just get over it anyway.
@goff256 How are they going to verify your real name, they just don't want weird names, you can still be Joe Smith... makes no sense. The reason why I don't use Facebook or Linkedin, the less information about me online, the better!
@Hasam1991

And when people are anonymous, they're not accountable. Not sure how they'll do the real name thing on a wider basis, but they'll fix it.
@Hasam1991

I like your comment about accountability. People do not take responsibility for their actions anymore. When I sign a petition or other action, i never check "display me as anonymous." I want whoever sees my signature that I support what I signed wholeheartedly and am not afraid for the world to know it. If you do not want your mom or grandma to know you said or did something, then don't do it. You are right.
@kstenbch That quite frankly is an idiotic stance. Good ideas go down the drain every day because people fear to voice them.
@goff256
I agree, only thieves hide their identity.
Real people reap the benefits of google services.
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@The Linux Geek I agree, only thieves hide their identity.

So you were given the name "The Linux Geek" at birth? And your prior pseudonym here, "Linux Geek" was just a nickname?

Yeah, right. So either your parents were really heavily into open source or you are a thief. Which one is it?
@The Linux Geek Maybe honest people like to stay anonymous to every extent possible to keep thieves, i.e. identity thieves and/or spammers from jacking their identities and running up a bunch of credit in their names. Did that thought EVER cross your mind.

Point number 2: Maybe people are starting to understand that Google wants as much information about people as they can get and control. It's not mere coincidence.
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I'll be deleting my Google+ account
bblackmoor@... Updated - 29th Aug
Well, he's made it clear that Google has fully embraced evil. I'll be deleting my Google+ account and discouraging anyone else from using it.
@bblackmoor@...

How is this evil? Can you tell me that?
@goff256 Data collecting isn't exactly evil, but it isn't nice either. Right now, I'd say that Google more info on people than the FBI. And they're still wanting more.
Data collecting is something that happens from the instant you come online. Microsoft does it, Yahoo does it, Facebook does it, Myspace does it, your ISP does it. Google only has more tools to do it with.
@Michael Alan Goff I have Windows Live/Hotmail account and a Yahoo account and neither of them has any of my personal information, so how do you figure?
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OK
facebook@... 29th Aug
Ok, Eric, I will not use it. After the initial hype of something new, I actually stopped using it. It is quite clear that Google is not a consumer-focused organization. All that they are interested is improving their data mining of their product (People who use Google) for their customers (advertisers).

"Don't be evil" can be written as "Don't be Google" and still carry the same meaning for some.
@facebook@...

I take it you don't use Facebook either? They do everything Google does, even sometimes banning people for not using their real name. You see, they have this policy too.

They just don't enforce it.
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RE: Google: Don't like real name policy? Don't use Google
global.philosopher Updated - 29th Aug
@goff256
Google are the flavour of the month because they have been giving a lot of things away for free. They know that soon the party will end and people will realise they are no different to the other big multi-billion dollar companies so they need to get their claws into you as soon as possible. They know there is no better time to get people hooked into a service than now while their Good Will is at an all time high.
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I'm ok with that
rhonin 29th Aug
@goff256
If FB does enforce I only lose a FB account
If Google does enforce I can lose my entire Google infrastructure

Because of this direction, I will not use G+ and have started to move off of Google products.
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RE: Google: Don't like real name policy? Don't use Google
Michael Alan Goff Updated - 30th Aug
@global
Huh? People use Google products because they're better (for them). What products do people supposedly use because they're free?

@rhonin
OR you could just use your real name, follow the rules, and keep everything.

Following the rules too hard?
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@goff256 I find it amusing that most of the more vocal ones against pseudonyms on Google+ are the ones who want to abolish them completely "for accountability" and yet hide behind them while on their respective soap boxes here on ZDNet.

I feel it is rather shortsighted of Google to do this and yet allow celebs to use their stage names - which are pseudonyms as well - instead of their real names. And as well allow one of their own to use a nickname instead of his real name... one of their own who also is very vocal about people using their real names. Either enforce this across the board and make Lady Gaga and Vivek or "Vic" Gundotra of Google use their own names or allow those who choose to use a pseudonym use it.
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RE: Google: Don't like real name policy? Don't use Google
Pete "athynz" Athens Updated - 30th Aug
Deleted due to duplicate post.
My last name is Goff.

Michael Goff is my name.

I have nothing to hide. Is there a way to change my name on here without making a new account? I'll even put my picture on here if you want.
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@goff256 I have nothing to hide. Is there a way to change my name on here without making a new account? I'll even put my picture on here if you want.

I'm not sure if there is a way to change one's account name without making a new account - likely not. And it's not what I want... nor are you the only one who I was addressing that particular complaint to. I gotta give you props for giving up your real name.

As for me my pseudonym is a phonetic spelling of my last name of Athens - Pete Athens is my name... I'm more than willing to back up what I say with my real name - I just use the pseudonym out of habit from my old AOHell days. I use my real name on Facebook as my goal there is to catch up with old friends I lost track of along the way.

My particular issue with this is the inconsistency as far as enforcement of this policy - Google could have done something like allowed the pseudonyms with some sort of icon so people know it's a pseudonym... which was suggested in an article on this subject not that long ago. but instead they let celebrities and Google employees get away with flaunting the policy while strictly enforcing it to others. I used my real name originally on Google+ but recently changed it to the Greek version of it just to see what would happen. So far I'm still on there.
I know what you mean, some people are a bit too quick while hiding behind their pseudonyms.

Also, it was in "manage". Fairly simple, really.

I have a problem with celebrities doing it as well. Did you know what CM Punk is on there as CM Punk? Something tells me that isn't his name.
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@Michael Alan Goff That was pretty painless.

I have a problem with celebrities doing it as well. Did you know what CM Punk is on there as CM Punk? Something tells me that isn't his name.

Exactly!
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Not Afraid
Mike Weiss 1st Sep
@Michael Alan Goff

I am not afraid of having my data shared or having my real name exposed. People worry too much now a days.
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@facebook@...
Thats because you are not Google's customer. You are their product. Their customers are the poeple they sell the information about you to.
Like or disklike MS and Apple and Oracle and Red Hat and.... at least they make it clear that YOU are the customer.
@global.philosopher
I second that. 90% of Google's users are completely unaware of how Google makes money. Some claim to understand, but they really have no idea what they're giving up.
@global.philosopher
I thought Google makes most of its money off search advertising, which I can use without setting up an account at all. I guess they know my search terms and ip and even my ip is not detailed enough to be traceable as far as I know.

That's how they make most of their money. But if I were to use other services they offer (but not make most of their money on) like gmail and G+. Then yes, I am hosting my data on their server, but how's that different from hotmail, facebook, yahoo mail. Better than the websites that don't have an advertising infrastructure of their own and are forced to sell my data to make money.
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G as Identity Service
aureolin 29th Aug
... and their real-name policy makes perfect sense when you consider that Google's primary customer is their advertisers. Yes, that's right dear reader - YOU are nothing to the Goog other than a datapoint that can be sold. Real identities are far, far more valuable to advertisers that anonymous "clicks"; expect highly focused (and highly aggressive) advertising based around your "real identity" on G+ in the very near future.
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RE: Google: Don't like real name policy? Don't use Google
global.philosopher Updated - 29th Aug
@aureolin
Thats correct. Google use a model that goes back to Roman times. To prevent mass riots and uprisings because of draconian leadership the Roman senate inacted Bread and Circuses (2 weeks or so of free food and events in the colluseam). People fell for this not realising that this annual event was to distract people from their decaying society. Google do the same. They use and sell information about you but distract you with free services so that you end up loving the company instead of questioning them.
@global.philosopher
Actually, having an advertising infrastructure of their own, Google is one of the only firms that don't sell your data (I am only referring to free services).

Not sure what advertising has to do with the Romans. What you are referring to is socialists, which has existed a lot longer and yes they do spend tax money to only have the people lose in the end.

Maybe you could use some better examples to illustrate Google business model of ad supported services. Eg. TV, newspapers, most websites etc.
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Thanks
codougd 29th Aug
I don't use Google+, mostly because of the customer-hostile attitude, Eric, but thanks for the suggestion.
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Biggest issue
rhonin 29th Aug
Is not whether Google is right or wrong, but with their attitude and lack of customer service do I trust them with this info.

Answer: No
Google has no value added to my life so although I may have google+, and have many friends in circles, most most don't use it. I will stick with facebook for now.
Bottom Line: Fake names cut in to Google's ability to mine your privacy, and therefore cut in to Google's ability to make money. If Google can't make money from you, then they are not interested in you. They are a business after all... I just don't like what they're selling.
@kris_stapley@...
They sell advertisements. If you don't like ad supported business models, you don't like TV, newspapers, almost all websites. Also, where are people getting the idea that the company with the largest internet advertising infrastructure is selling your data? That's what small sites who have no infrastructure of their own do.
I dont think anyone should be forced to use their real name on the internet. The internet needs no identities.
Google dreaming OCP(Omni Consumer Products)
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Yeah rigth
xpect 1st Sep
This real name policy is just stupid and if with that they will have control of knowing if the name one has in the profile is really real it's just nonsense to me. Who will they validate without proper legal documents if my name is John Smith or William Forrester?
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@xpect
if ur a regular user of their other fine free services, it wouldn't be hard to cross reference ur name via the services u use and then red flag u for further notice

that wudnt b nice, but could b possible. ip tied to all ur logins on all their services over a period of time... shudnt b hard to figure n verify ur real name if they chose to (and yes, given they implement such check points in their services). u can run but u can't hide! beware the googlenaut!

and ya... they cud prolly at least figure out ur common name (nickname, first name) for starters ...
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So that is a US tradition....

I think Google is starting to wear out it's welcome in the SFBA...and the rest of the US. From having FREE and EXCLUSIVE use of Moffet Field and taxpayer funded streets for data mining ( attach your REAL name to your location ), It's time for Google to move to one of those countries they suggested in that interview.

I was considering moving to Gmail from the competitor down the road. That comment the Google representative made has made me reconsider the whole move.

Total, UNAMERICAN Behavior!
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Google, don't be evil.
james.faction 2nd Sep
"Good ideas go down the drain every day because people fear to voice them."

Exactly!

Anonymity is a double-edged sword, to be sure. On one hand, people do silly things on the internet because they think they can't be tracked down just because they don't use their real name.

However, Google already has your email address and the IP addresses of where you connect to Google+.

It's interesting to note that Facebook DID ban and delete some people's accounts for not using their real name way back when Facebook started.

Google needs to lighten up tho. They should be in growth mode, not arguing stupid points like this. It's such bad PR, it goes against their whole "don't be evil" ethos.
So, just how will google decide whether the name i give is my 'real' identity or not?????

As far as i'm concerned google stinks - it is nothing but a huge data collector that has no concerns about our privacy. Needless to say i will not tolerate any google product on my equipment.

The sooner websites get rid of google advertising the better.
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If Google wants my real name, they can have it...in my obituary. Closed my G+ account and won't be going back. F*** you, Google.

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