Google Editions brings "open ecosystem" to ebook market

Google Editions brings "open ecosystem" to ebook market

Summary: Google's foray into the ebook market brings new approaches and another killer app for the Android ecosystem. But is it enough to break Amazon's stranglehold on the market?

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Google Editions has been on my radar for a while now, primarily for its potential applications to educational technology. After all, while the Kindle and Sony Reader were great tools for bookworms, they were hardly the sort of devices that could bring the next generation of interactive books to students with their gray-scale low-resolution screens. Besides, the iPad was just around the corner, right? Google's distribution model seemed a perfect fit for web-centric tablets like the iPad and any other smartphone or computer to which users happened to have access.

For those of you not familiar with Google Editions, this will be Google's entry into the ebook marketplace. Ultimately, it will probably include millions of scanned titles from their controversial Books project, but until the legal wrangling over Books is wrapped up, Editions will feature both Google's own Amazon-style store as well as partner sales channels for small distributors and bookstores when it launches this summer.

A look at the existing Books site gives a sense of what we should expect from the Editions experience. Editions is fundamentally different from other ebook distribution models in that the books you buy will live only in your "library", a cloud-based collection of your books rather than files downloaded to an e-reader or local repository of some sort. Google Books currently renders quite well on Android smartphones and iPhones, although it isn't clear what sort of Apps will be available at launch that optimize the reading experience on smaller screens.

The idea of a library that can be accessed from any web browser, ensuring that you aren't tied to a given device, operating system, or even a particular vendor brings what Google calls an "open ecosystem" to the ebook market. According to PCWorld,

That open nature may have its benefits: [Google engineer Dan] Clancy is cited as saying that Google Editions will offer a substantially greater selection than other e-book retailers. For publishers, it could also mean greater control over their products and how they're sold.

But is openness enough? Is the average consumer ready for a more obviously subscription-based approach to ebooks? I say "more obviously" since most ebooks sold by Amazon, Sony, and Apple are actually subscriptions or limited licenses; however, consumers still feel (if incorrectly) as if they've bought something tangible because it can be downloaded to a device.

The short answer, I think, is yes. Google's timing here is impeccable. The emergence of tablet devices and really outstanding smartphones makes cloud-based storage of whatever you might be reading very attractive. A giant selection ranging from the self-published to the mainstream to the esoteric from a small publishing house will make sense for consumers and verticals like education. And publishers, authors, and resellers would be foolish not to jump on the bandwagon given Google's generous profit-sharing models.

This is a big deal that will have extremely broad appeal. Don't be surprised if you see some Android devices available at launch that fully leverage the strengths of Editions and make a cloud-based reading experience seamless for users.

Topics: Google, Hardware, Mobility

Christopher Dawson

About Christopher Dawson

Chris Dawson is a freelance writer, consultant, and policy advocate with 20 years of experience in education, technology, and the intersection of the two.

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8 comments
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  • RE: Google Editions brings

    And how to read "cloudy" book in places with uncertain access to the Internet or no access?
    stalker48
    • RE: Google Editions brings

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  • RE: Google Editions brings "open ecosystem" to ebook market

    Christopher, does that mean I wouldn't be able to download a book bought from Google Editions onto my Sony Reader
    Barnaby
    barnaby.capeldunn
    • RE: Google Editions brings "open ecosystem" to ebook market

      @barnaby.capeldunn@... Google and Sony already have a partnership that allows you to download offerings from their Books project - I expect that this will extend to books you buy from Editions.
      mrdatahs
      • RE: Google Editions brings "open ecosystem" to ebook market

        @mrdatahs
        Thanks!
        Barnaby
        barnaby.capeldunn
  • Subscription

    Google Editions should be subscription based- $39 a month to read what you want

    William, theamazingipad.com
    WilliamsiPad
  • The problem is book sized screens - more tablets needed!

    Yes, I have KindlePC on my iTouch and my smart phone. I do switch back and forth from my Kindle reader to the iTouch. But there is a reason that nobody has ever started releasing books in the index card format.... It simply isn't a reading format.

    The only books that work in the "fit in your pocket size" are little reference works like foriegn language phrase books. Maybe there is a market for cookbooks on the 3 inch screen, but I can't imagine ever moving my reading for enjoyment context onto my android phone.

    Maybe I'm just too old or trained and Gen-Y2.0 will switch, but I would suspect that paperback books would have already become smaller format if there was any ergonomics for it...
    jsnyder1954
  • So long as I can rip the content out, format it as I want...

    I'll definately take a look.
    As it is, I extract microsoft ebooks to HTML format, then parse that to plain text, which I can read on my Rockbox-based MP3 player. Despite having a 200X180(aprox) screen and having to use a 6-px font, it seems to work quite nicely. I've found it easier to read than regular books, actually.
    robbiethe1st