Google + Intel + Sony = your next television? And what else?

Google + Intel + Sony = your next television? And what else?

Summary: Maybe not your next television, but certainly one heck of a DVR or set-top box. Sean Portnoy over at ZDNet Home Theater already covered the entertainment possibilities of this partnership described in a number of outlets Wednesday.

SHARE:

Maybe not your next television, but certainly one heck of a DVR or set-top box. Sean Portnoy over at ZDNet Home Theater already covered the entertainment possibilities of this partnership described in a number of outlets Wednesday. Anything to improve upon what Sean calls the "program guide and on-demand movie" model for our set-top boxes is a good thing. What interests me more, though, is what this partnership portends for the future.

Google obviously has a lot to gain by extending its reach beyond the web and mobile applications. After all, it has to figure out how to monetize YouTube and get its targeted ads in front of as many eyes as possible. As DVRs kill the value of commercials, Google's targeted ads suddenly become very attractive to advertisers, especially if those ads can be wrapped into what is essentially an Android-based DVR where programs and recordings are all searchable (and therefore targetable with ads).

Netbooks aren't forever. Intel, therefore, had better figure out some way to leverage its investment in the Atom platform, particularly as many phones and tablets turn to ARM processors. A single or dual-core Atom paired with a solid graphics card suddenly starts sounding like a great, silent, passively-cooled DVR on steroids.

While Sony has less to gain directly, the 3 big names (along with Logitech) lend a lot of credibility to Jason Perlow's idea of "The Screen." Who needs a desktop when you can access all of your cloud-based apps and multi-task watching Hulu, Netflix, YouTube, and cable content on a 42" LCD? Who needs a laptop when your smartphone gives you all the communication and connectivity you need? Who needs an e-reader when that same smartphone displays EPUBs so nicely? (Let's not forget the partnership that brought Google's countless free scanned books to Sony's Reader.) Who needs an iPod dock when all of your music is also stored in this entertainment hub and accessible in your home, on your smartphone, or on your terminal at work, since the technology to share your home media collection (sitting in an Atom/Android-powered, Sony-branded set-top box in your living room) over the Internet is so mature?

This makes Apple's AppleTV device look downright silly, although the larger iMacs are already converging on this sort of entertainment hub ideal. We'll see who gets there first, but Google and Intel not only have the cash to make this work, but some very serious motivation to be sitting in your living room when you and your family are choosing between a new TV and a new PC. If you can't tell the difference anymore, these three companies win big time.

Topics: Google, Banking, Hardware, Intel, Mobility, Smartphones

Christopher Dawson

About Christopher Dawson

Chris Dawson is a freelance writer, consultant, and policy advocate with 20 years of experience in education, technology, and the intersection of the two.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

5 comments
Log in or register to join the discussion
  • Google Intel Sony = your next television? And what else?

    Its not bad enough that Google wants to know what I do in my email, where I'm at for my location, and what I'm doing on my phone, but now they want to know what I'm watching on TV. They are just trying to get into every aspect of my life. Good thing for me that I have a choice, and I choose not to inform Google of any of these things. For those of you who don't care about privacy and freedom then by all means use Google, for those of us that do not want to be spied on we just say no to Google.

    Imagine what happens if your DVR stops working in 6 months, and it will because Google's employees could care less about released products, then your stuck with a door stop. Any way you look at this it has the signs of failure on it.
    Loverock Davidson
    • It can't possibly fail.

      MS is nowhere in the stack. That usually the first point of failure in any system.
      storm14k
  • RE: Google Intel Sony = your next television? And what else?

    Unless we're never, EVER, going to watch online videos again all those sites already have stats on what we all watch.

    I for one watch more stuff online than over the air. Am I panicking about privacy?

    Aren't everyone giving up their privacy for the priviledge of Youtube already?
    Gigahurt
  • Not required, I have an Apple TV, and Love it!

    The Apple TV with is latest updates is a real joy around our
    house, no need to upgrade. Its good to see Apple provide an
    easy product for the family can use. ITunes provides that
    content, or you can stream a video from any computer (Mac
    or PC)
    MacNewton
  • RE: Google Intel Sony = your next television? And what else?

    Christopher Dawson I have no idea why all the fuss
    about the three. Can anyone elaborate? Intel has the
    chips and HD, Google has the search engine so does MSN
    and Yahoo. Sony is very well know for the best TV
    Trinitarian 3 gun HDTV or camera. All are meant for
    the work they are made. I do not mind Toshiba, Samsung
    the upcoming TV or cell phone, and that is a beauty,
    Sanyo, Panasonic or any more. I have no idea why we
    are fighting for the choice when now we can afford
    only one TV in the room, 1 cell in the hand or use
    only one, search from one source at one time. Now I
    see we have the notebook with the 3D and Polaroid
    spectacles. That is the too according Click on line
    BBC. has the problem. Two newly launched 3D laptops
    - the Asus G51 J3D and the Acer Aspire 5738DG - are
    tested out by Marc Cieslak. Pictures are set to
    revolutionise online searches, with the results
    becoming more personal than ever.
    http://news.bbc.co.uk/2/hi/programmes/click_online/def
    ault.stm I thank you Firozali A.Mulla
    famulla